Analysis and presentation of Mahindra as a part of my final 1st semester project report of my PGDM course. Analysis is on following topics : Sector, Company,, Product, Services, Marketing Strategies, Financial Analysis ,Human Resource Management of Mahindra

1. Presented By:
Anand Singh Tomar
DM17B04
PGDM - 2
Semester Project

2. Sector
235308.28, 45%
93323.76, 18%
85176.22, 16%
74842.38, 15%
32783.39, 6%
Top Automobile Companies
Maruti Suzuki Bajaj Auto Mahindra & Mahindra Hero Motor TVS Motor
India Automobile Sector
• Largest three-wheeler market
• 2nd largest two-wheeler market
• 10th largest passenger car market
• 4th largest tractor market
• 5th largest commercial vehicle market
• 5th largest bus and truck segment
India Top Automobile Companies
• Maruti Suzuki
• Mahindra & Mahindra
• Bajaj Auto
• Hero MotoCorp
• TVS Motors

3. 17 18 18
20 20
22
0
5
10
15
20
25
2012 2013 2014 2015 2016 2017
Automobiles Sold (in millions)
Automobiles Sold (in millions)
CAGR 5.9%
Emerging
93%
Mature
7%
Contribution to Growth
Emerging
Mature
0 1 2 3 4 5 6 7 8
2012-13
2013-14
2014-15
2015-16
2016-2017
5.6
6.6
7.2
7.9
7.1
Automobile Sector Growth
Growth %
Segments Target
FY16
(in million)
Actual
FY16
(in million)
Shortfall
%
Target
Cumulative
(in million)
Actual
Cumulative
(in million)
Passenger
Vehicles
4.1 3.4 18 27.75 27.91
Commercial
Vehicles
0.89 0.78 12 6.7 7.1
Three–
wheelers
0.97 0.93 4 7.2 7.8
Two–
Wheelers
32.6 18.8 42 192 142

4. Porters Analysis

5. Company
MahindraToday
• 200,000+
employees
• 144542.62
crores
• 100+ Countries
• 22 Industries
• 11 Sectors
Mahindra
• Founders
• C.E.O
• Headquarters
• Market
Capitalization
• Market Share
• Growth Rate
• GDP contribution
• Net Profit
Today
• JC and KC
Mahindra
• Anand Mahindra
• Mumbai
• 84,542.62 crores
• 24.84%
• 10.7%
• 7.4%
• 3,955,65 crores
Mahindra is leader in following businesses
• India’s 1 UV maker
• WORLD’S LARGESTTRACTOR BRAND BY
VOL
• LARGEST NBFC IN RURAL & SEMI-URBAN
INDIA
• TOP 5 IT SERVICE PROVIDER FROM INDIA
• INDIA’S #1VACATION OWNERSHIP
COMPANY
• INDIA’S LARGEST PRE-OWNED CAR
COMPANY
Mahindra innovation focus areas
are:
• Design
• Green Solutions
• Accessible innovations
• Mobility
• Farm technology
• SmartCities
• InformationTechnology
The Goal or aim of Mahindra is:
• Growing R&D capabilities
• Innovating ahead of the curve
• Developing world – class
manufacturing
• Building industry leading brands
• Having a broad portfolio of
superior products
Mahindra 11 Sector’s
• Aerospace
• Aftermarket
• Agri – Business
• Automotive
• Farm Equipment
• Financial Services
• Hospitality
• InformationTechnology
• Partners
• Real Estate
• Two – wheelers

6. STRENGTH
• Mahindra has been one of the strongest brands in the Indian
automobile market
• Mahindra group give employment to over 110,000 employees
• Excellent branding and advertising, and low after sales
service cost
• Sturdy SUV’s good for Indian roads and off-road terrain
WEAKNESS
• M&M is depended for the majority of its revenue (over 60%)
from India, which would affect its business in case of any
economic slowdown or high inflation.
• M&M’s major part of revenues come from its automotive
business which makes it vulnerable to any breakthrough in
the industry or slowdown in the market.
OPPORTUNITES
• Developing hybrid cars and fuel efficient cars for the future
• Tapping emerging markets across the world and building a global
brand
• Fast growing automobile market
• Growing in the market through electric car Reva (controlling stake)
and entry into two-wheeler segments
THREAT
• Government policies for the automobile sector across the world
• Ever increasing fuel prices
• Intense competition from global automobile brands
• Substitute modes of public transport like buses, metro trains etc.
SWOT Analysis
SWOT Analysis of Mahindra

7. Competitor Analysis
Mahindra market capitalization is Rs 85,452.62 Crore and market share is 10.7%
Mahindra, 10.7,
11%
Maruti Suzuki,
28.39, 28%
Bajaj Auto, 11.71,
12%
Hero Moto corp,
9.4, 9%
TVS Motors, 4.9, 5%
Tata Motors, 18.3,
18%
Eicher Motors, 10.8,
11%
Ashok Leyland, 4.7,
5%
Force Motors, 0.9,
1%
Hind Motors, 0.2,
0%
Automobile India Market Share
Mahindra Maruti Suzuki Bajaj Auto Hero Moto corp TVS Motors
Tata Motors Eicher Motors Ashok Leyland Force Motors Hind Motors
Competitors Market Capitalization (Rs
Cr)
Market Share%
Maruti Suzuki 233,541.12 28.39
Bajaj Auto 92,828.94 11.71
Hero Moto corp 74,786.47 9.4
TVS Motors 32,448.45 4.9
Tata Motors 145,087.72 18.3
Eicher Motors 85,665.14 10.8
Ashok Leyland 37,766.93 4.7
Force Motors 4,810.39 0.9
Hind Motors 151.49 0.2

8. Mahindra
Product
Personal
Vehicles
Electric
Vehicles
Commercial
Vehicles
Heavy
Commercial
Vehicles
Light
Commercial
Vehicles
Buses
Services
Customization
Design
Services
Mahindra
Spares
Financial
Services
Farm
Equipment's
Clean Energy
Product & Services of Mahindra
Recent News of Mahindra
Mahindra Farm Equipment Sector sells 39,226 units in India during October 2017
Mahindra’s Auto Sector Sells 51,149 vehicles during October 2017
Tech Mahindra Q2 PAT jumps 34%YoY
Mahindra Life spaces ConsolidatedTotal income at Rs. 129 cr
Mahindra Holidays Wins the Coveted Golden PeacockAward for Sustainability 2017
M&M to set up Block chain incubation center

9. Marketing
STRENGTH
• It has a very low
maintenance cost
with a gracefully
tough masculine
look.
• It has an extremely
smooth
performance in the
rural, hilly, city and
highway roads.
• Have a well-
designed seating
arrangement.
• Good performance
for long distances.
WEAKNESS
• There are no
airbags for
protection in its
low model.
• Limited
international
market.
OPPORTUNITES
• Hard work of the
R&D department
to innovate some
new attractive
featured models.
• Increasing the
purchasing power
and attraction
towards heavy cars
of common people.
• Making the models
more fuel efficient
models
THREAT
• Increasing
competition with
global players.
• Increasing fuel
prices.
• Intense competition
• Government
regulations and
increasing fuel
prices
SWOT Analysis of Mahindra Scorpio

10. Marketing Mix of Mahindra
Model Price (IN ₹ Lakh)
S2 9.7
S4 Intelli-Hybrid 10.95
S4 1.99 Intelli-Hybrid 10.99
S4 Plus Intelli-Hybrid 11.46
S4 Plus 1.99 Intelli-Hybrid 11.50
S6 Plus Intelli-Hybrid 12.50
S6 Plus 1.99 Intelli-Hybrid 12.54
S4 Plus 4WD Intelli-Hybrid 12.56
S4 Plus 4WD 1.99 Intelli-Hybrid 12.74
S8 Intelli-Hybrid 13.54
S8 1.99 Intelli-Hybrid 13.64
S10 2WD Intelli-Hybrid 14.26
S10 1.99 Intelli-Hybrid 14.34
S10 4WD Intelli-Hybrid 15.49
S10 4WD 1.99 Intelli-Hybrid 15.57
Place:
• 4 manufacturing plants viz. in Mumbai, Nasik, Igatpuri and Andhra
Pradesh, close to big markets like Mumbai, Pune, and Hyderabad etc.
• 300 dealerships spread across 240 cities
Promotion:
• Advertisement
• Road Shows
• Social Media
Product: Price:

11. • Upper-Middle level
SUV Segment
Segmentation
• Big Family/ Powerful
Cars/ Politicians
Targeting
• A low end SUV too
conquer all type of
terrain
Positioning
Product Life Cycle STP

12. Finance
Profitability Ratio FY 17 FY16
Net Profit Margin 6.943% 7.005%
Gross Profit Margin 10.722% 9.635%
Return on Investment(ROI) 17.36% 16.70%
Return on Equity(ROE) 15.41% 14.29%
6.94%
10.72%
17.36%
15.41%
7.01%
9.64%
16.70%
14.29%
0.00%
2.00%
4.00%
6.00%
8.00%
10.00%
12.00%
14.00%
16.00%
18.00%
20.00%
Net Profit Margin Gross Profit Margin Return on Investment(ROI) Return on Equity(ROE)
Profitability Ratios FY 17 FY16

13. 2997.04
1791.36
0 500 1000 1500 2000 2500 3000 3500
FY 2017
FY 2016
Working Capital
Working Capital
0.087
0.666
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
FY 2017 FY 2016
Debt-Equity Ratio
Data -Equity Ratio
Solvency Ratio FY 17 FY16
Debt Equity Ratio 0.087 times 0.666 times
Working Capital 2997.04(in INR Crores) 1791.36(in INR Crores)

14. Particulars FY 2017(in Cr.) FY 2016(in Cr.)
Material cost 20,913.11 19,364.88
Purchase of Stock-in-
trade
10893.63 10409.26
Changes in FG &WIP (4.01) (257.97)
Total Direct Cost 31802.73 29516.17
Particulars FY 2017(in Cr.) FY 2016(in Cr.)
Employee benefits
expense
2,595.37 2,348.72
Finance costs 145.58 186.05
Depreciation expense 1,327.16 1,068.10
Other expenses 4755.04 4469.5
Total Indirect Cost 8823.15 8072.37
0
20,913.11
10893.63
-4.01
Direct Cost
Material cost Purchase of Stock-in-trade Changes in FG & WIP
0
2,595.37
145.58
1,327.16
4755.04
Indirect Cost
Employee benefits expense Finance costs
Depreciation expense Other expenses

15. HRM
Organization Structure
Communication
Ability to Work
Under Pressure
Decision
Making
Time
Management
Self-motivation
Conflict
Resolution
Leadership Adaptability Teamwork Creativity
Technical Skills
Safety &
Security Skills
Job doing skills Analytical Determination
Visionary Confident Patience Goal-oriented
Growth-
Oriented
Skills Set require in Mahindra
Selection Process

16. Recruitment Sources
Training at Mahindra
Performance Appraisal of Mahindra

17. Employee Benefits at Mahindra
Career Planning at Mahindra Organization Culture of Mahindra

18. THANKYOU!