This marketing plan aims to increase sales and awareness for Amazon India in competitor-dominated regions through search engine marketing. It analyzes competitors like Flipkart and identifies top regions for Amazon to target. The strategy is to increase customer base through lower prices, greater selection and convenience. Customer retention efforts include gifts cards, special offers and personalized stores. Search engine marketing will help Amazon overcome competition in a cost-effective way and drive results.

1. SEARCH ENGINE MARKETING PLAN

2. Contents
• Objective
• Brand Personality
• Competitors Scan
• Strategy
• Why SEM
• What is in it for you?

3. OBJECTIVE
• To increase sales for Amazon India
• To increase awareness in the competitors dominant
region

4. BRAND PERSONALITY
• Sincerity
• Excitement
• Competence
• Sophistication
• Ruggedness

5. COMPETITOR’S SCAN

6. Top regions for Amazon
Top subregions for amazon
Subregion amazon flipkart myntra jabong ebay
Mizoram 100 74 100 100 100
Goa 72 100 35 32 50
Manipur 60 55 38 35 76
Himachal Pradesh 46 35 22 22 32
Karnataka 38 34 11 8 31
Kerala 37 29 15 8 40
Meghalaya 36 44 50 47 83
Tripura 34 46 24 17 63
Andhra Pradesh 34 24 9 9 29
Tamil Nadu 34 28 6 6 33
Pondicherry 32 37 7 7 37
Odisha 28 32 14 14 26
Haryana 28 28 10 11 28
Jharkhand 26 30 10 9 28
Gujarat 23 24 7 6 25
Uttarakhand 22 23 10 9 20
Uttar Pradesh 22 24 9 8 19
Maharashtra 22 21 6 5 19

7. Top regions for Amazon to target
Andaman and Nicobar Islands
Amazon
0
Flipkart
36
Myntra
0
Jabong
0
Ebay
0
Arunachal Pradesh 0 0 0 0 0
Daman and Diu 0 0 0 0 0
Dadra and Nagar Haveli 0 72 0 0 0
Lakshadweep 0 0 0 0 0
Nagaland 0 50 0 0 0
Sikkim 0 62 0 0 0

8. STRATERGY
Increase
Customer
Base
Customer
Retention

9. Increase Customer Base
• Lower Prices
• Greater Selection
• Greater Convenience
• More Distribution Channels
• Larger Reach

10. Customer Retention
• 2/3rd of the sales come from returning customers
• Amazon Gift Cards
• Special Offers everyday
• Personalized Store

11. Top searches for Amazon

12. amazon india 100
amazon in 50
flipkart 30
amazon in india 20
ebay 10
snapdeal 10
amazon shopping 10
amazon books 5
kindle amazon 5
kindle 5
amazon mobile 5
ebay india 5
online shopping 5
amazon online shopping 5
amazon us 5
amazon bangalore 5
amazon india shopping 5
amazon usa 5
jabong 5
amazon uk 5
amazon chennai 5
myntra 5
amazon jobs 5
amazon.com 5
amazon hyderabad 5
amazon coupons 5
amazon careers 5
amazon cloud 5
amazon app 5
amazon forest 5
amazon.in 5
amazon interview 5
amazon river 5
amazon ec2 0
homeshop18 0
amazon wiki 0
amazon kindle india 0
amazon s3 0
amazon aws 0
amazon tablet 0
amar ujala 0
amazon interview questions 0
amazon india careers 0
amazon mp3 0
amazon coupon 0
junglee 0
amazon web services 0
amazon app store 0
amazon india coupons 0
junglee amazon 0

13. WHY SEM?
• Reach
• Create Awareness
• Cost Effective
• Overcome Competition
• Result Oriented

14. What is in it for you?
Desired results in sales of Amazon India by the end of 2015
end.

15. THANK YOU