The document provides statistics about Facebook usage in July 2010, including that it had over 400 million active users, 50% of whom logged on daily. It then discusses using Facebook for marketing purposes through profile pages, groups, pages, events, photos/videos, ads, and the news feed. Specific tips are provided about setting up groups versus pages, using photos/videos, creating targeted ads, and engaging users through polls and activities. It concludes by noting social class differences between Facebook and MySpace users.

1. WebmarketingJuly 2010

2. Giving people the power to share and make the world more open and connected.

3. Timeline

4. Why does it matter ? More than 400 million active users (July 2010)50% of our active users log on to Facebook in any given dayMore than 35 million users update their status each dayMore than 55 million status updates posted each dayMore than 2.5 billion photos uploaded to the site each monthMore than 3.5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each weekMore than 3.5 million events created each monthMore than 1.6 million active Pages on FacebookMore than 700,000 local businesses have active Pages on FacebookPages have created more than 5.3 billion fans

5. Still not convinced ?Top Sites:GoogleFacebook YouTube

6. Personal PageHave you Googled yourself ? Your Personal Page is like a glimpse into someones Desk:PicturesInterestHobbies

7. What to have… What not to have ?Interest:Computing CyberspaceFamily3 kids French InterestIf you dont want someone to see it…. DONT UPLOAD IT !

8. Basic StepsExpand your NetworkSearch & Link with friendsSearch & Link for friends of friendsSearch & Link to GroupsSearch & Link to Events SEARCH & LINK

9. Guerrilla Marketing ToolsProfile PageGroupsPagesEventsNotes and PhotosMessagesMarketplaceShare / Posted ItemsNetworksMini Feed and News Feed

10. Groups & Fan PagesGroups are the oldest in FacebookFan pages were launched in 2007Identify already existing groupsTake ownership of your message or brandListen & Speak up…

11. GroupsSmaller platformsMay be for shorter term goalsYou can make them “secret”You need “Admins”Members can “invite” other membersOnly groups under 5,000 members can send email blasts

12. GroupsGroups will have a message They are an extension of your personal profile

13. Facebook PagesOverviewA Facebook Page is a customizable presence for an organization, product, or public personality to join the conversation with Facebook users. The Page focuses on the stream of content posted by the Page administrators.

14. Pages You “like” pagesYou “join” groupsBrands and famous artistsPages can host applications.

15. PagesPages are indexed by external search engines such as Google, just like a public profile.Pages don’t show “administration”, again, making them less personal. No limits for “likes”

16. Engage and Discuss

17. Some more Pages FeaturesYou have no member limitYou can add a friendly url / usernameAfter 25 fansEasily customizable with apps / HTMLPAGE INSIGHTS !

18. Extra InfoHow many comments Fans make on your postsTrack how many Facebook users start and stop viewing yourposts in News Feed.

19. Fan PageWhat should you add ? What do you want your customers to know ?

20. EventsGet the word out ! MeetingsPromotionsSalesDiscountsLeverage Network effectOffer a plus to the network

21. Posted ItemsSpam alert ! MessagesWallLinksVideosFeedMarketplaceAverage user clicks the Like button on 9 pieces of content each monthAverage user writes 25 comments on Facebook content each monthAverage user becomes a fan of 2 Pages each monthAverage user is invited to 3 events per monthAverage user is a member of 12 groups# 1 Social Media enemy is SPAM… why ? Because people can VERY EASILY block you and spread the word ! Raul Hernandez Arthur

22. Photos, Notes & VideosTagging is the name of the game !

23. Targeted Ads

24. Do it yourself !Who are you going against ? Where to link ? What to ask ?Picture ? Text ?

25. Targeted AdsIts a Balance !LocationKeywordsNetworkSexAgeEducationPolitical ViewRelationship StatusEstimated Target audience

26. How to Pay ?You can set the limitPay per ClickPay per Impressions

27. What is the difference between CPC and CPM?Cost per Click (CPC) allows you to specify a certain amount that you are willing to pay each time a user actually clicks on your ad.Cost per Mile Pay for Views advertising allows you to specify how much you are willing to pay for 1000 views (or impressions) of your ad.

28. Which method should I choose?What is more important to you ?WHAT IS YOUR OBJECTIVE ! CPC indicates:You want to drive people to your siteYou want to control the price of each clickCall to Action ! CPM indicates:raise awareness of brand or company

29. Select Keywords https://adwords.google.com/

30. Success CaseCM Photographic 12 Months$ 40,000 Revenue$ 600 Investment60% were qualified leads

31. PollsAsk around !Have a planBe preciseTake ActionsRespond

32. ActivityHow would you start a campaign ? Define target audience Define addInclude imageAim at a specific demographicWhere would you linked them and why ?

33. Tools for Application DevelopersMini FeedNews FeedInvitationsFacebook NotificationsEmail NotificationsApplication Directory

34. FeedThis is where it starts to get interesting !Free vs. PayedJoin GroupRSVPBecome FANShare PhotoTag VideoWrite NoteUpdate Status

35. Types of pages

36. Does your social class determine your online social network?23 %of Facebook users earn > $100,000 a yearmore than 16 percent of MySpace users. 37 %of MySpace members earn less than $50,000 annually, compared with about 28 percent of Facebook users.