This document provides guidance on using various social media platforms for career development and personal branding purposes. It discusses using LinkedIn to build a professional network and find jobs, using Twitter to connect with recruiters and find job postings through relevant hashtags, using Facebook's advertising and group features to promote yourself, and using YouTube to showcase your skills and expertise. The key advice is to engage consistently across channels, repurpose your content, and present yourself professionally online in order to expand your career opportunities and personal brand.

2. Marc Campman
 25+ years of marketing, branding, advertising &
PR experience. 10+ years online marketing
 Founder of Marccampman.com and Partner in
LoveSocialMedia
 Author of FLIRTONOMICS, how to entertain, date
and love your customers on Social Media
 Social media strategy & execution since 2007

5. The Social Media Revolution

6. SOCIAL MEDIA FOR
RECRUITMENT AND
PERSONAL BRANDING

7. Recruiters point of view

8. The Career Development point of
view
Managing your career, means
managing your personal brand. Which
means managing the conversations
about yourself.

9. Personal Branding

10. DNA – Keep it Simple
Simple key
words: hope,
change, Yes
we can.
Make it
easy for people
to tell others what
you stand for.

11. Define your touchpoints
Make it easy for
people to find your
stories and to get in
touch with you.
Social media is not
about technology,
it’s about
Content
and

12. Have your own media
In the end, it’s great to
have your own home
base to tell your stories
the way you want it.
Here you don’t need to
rely on someone else.
It is an easy place to
share all interesting
content about your
passion.
Use it to communicate
your own DNA

13. Channel your digital content
Channel your
content to networks
like Youtube,
Slideshare, Twitter,
Tumblr, Pinterest to
increase the
number of touch
points

14. It’s all about content, stupid!!
It should be relevant for people to connect with
you. Offer them value and they will become
followers, ambassadors and eventually fans.

15. Observe, Facilitate, Join
Observe people, help
them to spread the word
about you & join into
relevant conversations.
When joining: Forget
your ego and your
macho behavior
Saying thank you & sorry
is powerful to create
more fans & empathy.

16. Think long term
Not once, not twice, but
365 days a year.
Don’t just deliver
content when it is
important to you.
Produce content when
it is important for your
audience: probably
every day of the year.

17. So many secrets in Linkedin…….
• Building a network
• Finding job
• Posting a job
• Participate in conversations
• Sharing knowledge
Linkedin as a Career Development
Tool

19. Be visible and
professional on
LinkedIn
Save the privacy
settings for
Facebook

20. 2 secrets in Linkedin

21. Secret 1 – Message everybody for free

22. Secret 2: Find everybody

23. Your LinkedIn Profile
 Use keywords to highlight skills,
accomplishments.
 Do not repost resume.
 Include professional photo – no cocktails
or sunglasses.
 Stay current.
 Ask for Recommendations!
 Use apps to connect to other social media
profiles like Twitter, blog and SlideShare.

24. So many secrets in Twitter…….
• Find jobs
• Check out prospective employers
• Search for job related hashtags
• Search companies to work for
• Connect with recruiters
• Network, network network
Twitter as a Career Development
Tool

25. Finding jobs on Twitter –
twitjobsearch.com

26. Build a network

27. Find companies – followerwonk.com

28. Use job related hashtags
 #jobs, #recruiting, #jobadvice, #jobposting,
#jobhunt and #jobsearch.
 To narrow it down, seek out more specific
hashtags, such as or #prjobs or #salesjobs.
 Check industry conference hashtags
 Job related and industry chats

29. 1 secret in Twitter

30. twitter.com/search-advanced

31. So many secrets in facebook
• Check out prospective employers
• Status updates
• Facebook marketplace
• Facebook Groups
• Posting ads
Facebook as a Career Development
Tool

32. Use apps to promote your jobs

33. A jobsite within your facebook page

34. Lots of Facebook app providers

35. So many secrets in Youtube
• Promote yourself
• Optimise and Post
• Build it
• Be creative
Youtube as a Career Development
Tool

36. US Coast Guard - recruitment

37. • Your CV
• Your Video CV
• Your Linkedin CV
• Your Presentation CV
• Your Portfolio
• Your Podcast CV
Repurposing your content

38. Your Video CV

39. Your Linkedin CV

40. Your Presentation CV

41. Your portfolio CV

42. Summary – publish yourself
 See yourself as an editor of your own
magazines:
 Facebook: Metro – fun, for you
 Linkedin: FT – for business
 Twitter: Wired – exciting, dynamic
 Use your social networks to let people know
your looking for a job
 Engage with prospective employer
 Don’t play numbers game (Quality vs Quantity)
 Be open and honest about your employment
status

43. FOCUS
Social Media for Sales
“You can’t rely on
your eyes when your
imagination is out of
focus”
Mark Twain
“Knowledge speaks,
but wisdom listens.”
Jimi Hendrix
“The more connections that
can be made in the brain,
the more
integrated the experience is
within memory.”
Don Campbell
“Never reach out your hand
unless you're willing to
extend an
arm.”
Pope Paul VI
“You cannot improve what
you cannot measure”
Lord Kelvin

44. LOVE SOCIAL MEDIA10 reasons
(out of 99)
why
I love Social
Media
• @marccampman
• Linkedin/in/marccampm
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