SWOT Analysis
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The document discusses the SWOT analysis tool and provides examples of its use. SWOT is a framework for analyzing strengths, weaknesses, opportunities, and threats. It can help discover opportunities, manage threats, and ensure a project aligns with its external environment. The examples provided include analyzing Walmart's strengths, weaknesses, opportunities and threats, as well as exploring a team's strengths and how to identify opportunities that fit those strengths.
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SWOT Analysis
- 4. Analytic Tool: SWOT Wal-Mart mini-SWOT Strengths - Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. Weaknesses - Wal-Mart is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control. Opportunities - To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe, or the Greater China Region. Threats - Being number one means that they are the target of competition, locally and globally.
- 9. Analytic Tool: SWOT Carrying out this analysis will often be illuminating - both in terms of pointing out what needs to be done, and in putting problems into perspective.
- 12. Misc. The future Strengths and weaknesses Distribution Promotion Pricing Product/service Target markets Location Name
Editor's Notes
- What makes SWOT particularly powerful is that, with a little thought, it can help you uncover opportunities that you are well placed to take advantage of. And by understanding the weaknesses of your project, you can manage and eliminate threats that would otherwise catch you unawares. More than this, by looking at yourself and your competitors using the SWOT framework, you can start to craft a strategy that helps you distinguish yourself from your competitors, so that you can compete successfully in your market. The first thing to remember is that the analysis should provide you with information that helps in making decisions. As such, laundry-lists of strengths, weaknesses, opportunities and threats are not unto themselves helpful. It is only when the potential implications of this information on the organization is conducted that you start to get any really meaningful analysis.