Personal Brand Exploration PowerPoint

1. PERSONAL BRAND
EXPLORATION
Kendra Connor
Project & Portfolio I: Week 1

2. A little about me is I’m a 19-year-old who lives in the
state of Alabama. I graduated high school in the year of
2020, and it still feels just like yesterday. I live in a small
town where we don’t have much to offer but it makes me
strive for better. Growing up I’ve always loved clothing
and dressing up nice every chance I got. I want to make a
difference in the world while doing something I love.
That is why I decided to make my clothing brand. A
brand that is welcoming to women of different shades
and sizes. I’ve heard firsthand from friends and family on
how difficult it can be for women of all sizes to find
clothes to fit them and that’s something I want to make
easy.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Fashion Designer
• Model
• Retail Salesperson
HERO ARCHETYPE – What makes
my brand unique is I want to help
women of all sizes. It can be a
challenge for women of plus size to
find clothing that fits just right. I
want an individual to feel a sense of
relief that they found something
that fits them perfectly.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Nicole Grier
Outreach Plan:
• Contact them and explain the reason why I want to
speak about their brand.
• Try to email them or message them on one of their
socials.
• I would thank them for their time in speaking with me
and I would respond as soon a possible.
PROFILE
PICTURE
Founder at Feminine Funk
Tiara White
Outreach Plan:
• Contact them and explain the reason why I want to
speak about their brand.
• Try to email them or message them on one of their
socials.
• I would thank them for their time in speaking with me
and I would respond as soon a possible
PROFILE
PICTURE
Founder at Tiarathecrown
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE [TITLE] at [COMPANY]

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Specific goal you want to achieve in short term.
‣ By that time after graduation, I will have gained
the knowledge to operate and manage a business
based off the things I’ve learned. I will begin
designing a product and doing more personalized
things for my brand. I want to have an idea of
what it will be by December 30, 2021.
Mid Term: (2022-2023)
• Specific goal you want to achieve in mid term.
‣ This will be the start of the manufacturing process
for my product as it’s being perfected to my liking.
I want my products perfect by January 1, 2023, in
all the right qualities I want in the clothing from
color to material.
Long Term: (2023-2024)
• Specific goal you want to achieve in long term.
‣ My ultimate long-term goal is I will be running a
successful business by June 1, 2024, and
satisficing customers and providing them with a

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Problem Solving
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Leadership Novice / Adept / Expert
Time Management Novice / Adept / Expert
Decision Making
SOFT
HARD
Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Speaking Novice / Adept / Expert

7. I help ______ do _______ by _______.
[WHO?] [WHAT?] [HOW?]
PROMISE
Women
shopping
easier
supplying
them all sizes.

8. CREDENTIALS
Work Experience:
• Babysitter, caring for children, listener
• Dollar General, cashier, patient
Education:
• High School Diploma
• Business Certificate, B.S., Full Sail University (Exp. 2021)
Awards:
• High School - Certificates for grades,
robotics trophy, and Scholarship
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Laquanda Blake
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Kendra Connor
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Have not yet gained experience in the
industry
Education:
• High School
• Business Certificate
Leadership Experience:
• Head of the robotics team in high school
Skills and Proficiencies:
• Teamwork
• Problem Solving
• Creative
Overall Online Presence:
• I don’t yet have a presence on social media right now,
but I do plan on starting soon.
• Grade: Poor

10. COMPETITION
Tiara White
Noteworthy Experience:
• Reaching a large following on social media
• Launching my business for the first time
Kendra Connor
HEADSHOT HEADSHOT
Industry Experience:
• Has experience running a hair
company.
Education:
• High School Diploma
• Cosmetology School Graduate
Skills and Proficiencies:
• Leadership
• Public Speaking
• Communication
Overall Online Presence:
• Company Instagram page display all the content and up
dated photos for customers. On the page you will see
customers wearing the product and links to other
socials.
• Grade: Average
Industry Experience:
• Have not gained any experience in
the industry yet.
Education:
• High School Diploma
• Business Certificate
Leadership Experience:
• Head of the robotics club in high school
Skills and Proficiencies:
• Teamwork
• Problem Solving
• Creative
Overall Online Presence:
• I don’t yet have a presence on social media right now,
but I do plan on starting soon.
• Grade: Poor

11. BRAND POSITION
For [women of all sizes] who [have trouble finding
the right size], I provide [NICE CLOTHING THAT
COMES IN ALL SIZES because [I WANT ALL
WOMEN TO BE ABLE TO ENJOY AND LOVE
THE CLOTHING THEY WEAR CONFIDENTLY.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• VidCon with YouTube
‣ June 21-24| Anaheim, CA
• EmpowerHer by Blavity
‣ June9-10 | Chicago, IL
• Black Enterprise Entrepreneur
‣ May 17 | Houston, TX
Digital Marketing
• Primary Content: Photos and videos of my product and the
product being used by others in person.
• Primary Tools: I would use my social platform such as
Instagram, Facebook, Snapchat and YouTube. I would try to
consistently post and advertise everyday.
• Website: I would use it to show my customers who I am and
what I care about. I want them to see how beautiful they are
without changing anything about themselves.
Picture of You
Goes Here

13. PROFESSIONAL
DEVELOPMENT
Mentor
• They type of mentor I seek is someone who has
experience in running their own personal business
successfully.
Formal Education
• Business Certification
Technical Skills
• Customer Service
• Problem Solving
• Networking
Soft Skills
• Communication
• Work Ethic
• Time Management

14. Kendra Connor
You know [women have a hard time finding their size]? Well, what I do is
[provide a clothing brand that offers all sizes]. Women will no longer have an
issue finding things to fit them no matter the sizes.
Picture of You
Goes Here

15. REFERENCES
https://www.linkedin.com/feed/
https://www.onetonline.org/
https://www.instagram.com/
InstagramInstagramInstagramInstagram