2. My name is Gillad Bakman and I am from central
Jersey. In my adolescence I saw that my family
was struggling to make money. In response to
this I took time away from school to help out the
situation. I
fi
nally decided to pick up academics
to improve my future.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Music therapist
• Sound engineering technician
• Agents and Business Managers
of Artists, Performers, and
Athletes
BRAND ARCHETYPE - The Girl/
guy next door archetype is able to
relate to clients and creates an
environment where it does not feel
like anything is being sold. Though
what is being sold is trust.
Artist & Repertoire for Music Business
Picture Relevant
to Your Industry
Goes Here
4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Jennifer Fierman
Outreach Plan:
• I will email them through their contact information
available on the internet
• In the next week or so I shall try to reach out
Director A&R at Sony Music
Entertainment / Disruptor
Records
Rachel Howard
Outreach Plan:
• I will contact them through their contact information
available on the internet
• In the next week or so I shall try to reach out.
PROFILE
PICTURE
Director A&R at Warner Bros.
Records
Jason Peerless
Outreach Plan:
• I will look through their linkedin pro
fi
le to understand
who they are.
• I will email them through their contact information
available on the internet
• In the next week or so I shall try to reach out
Director, A&R at Def Jam
Recordings
5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Turn my internship into a job
‣ Apply for multiple internships in the music
business
fi
eld, such as sony or warner brothers
and
fi
nally secure a job spot
Mid Term: (YEAR)
• Comfortably employed
‣ Keep up with my internship and hopefully
secure a steady and stable job slot
Long Term: (YEAR)
• Fully support my family
‣ By being steadily employed and saving up the
right amounts of money I will be able to
support my future family
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Excel
SOFT
HARD
Novice / Adept / Expert
Java Novice / Adept / Expert
Social Media Management Novice / Adept / Expert
Networking Novice / Adept / Expert
Excel
SOFT
HARD
Novice / Adept / Expert
Production Novice / Adept / Expert
Troubleshooting Novice / Adept / Expert
Communication Novice / Adept / Expert
8. CREDENTIALS
Work Experience:
• Posh DJs Head Roadie position puts me
in charge of others and in charge of an
entire production to complete in a time
constraint
Education:
• Music Business, B.S., Full Sail University 2024
Leadership Roles:
• Head Roadie at Posh DJs
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Def Jam Recordings
• Universal Music Group
• Sterling Sound
Education:
• Hofstra University
Leadership Experience:
• Director of A&R operations
Skills and Pro
fi
ciencies:
• “Extensive background in music production.”
YOUR NAME
Overall Online Presence:
• Dif
fi
cult to
fi
nd and search for
• online presence is poor
HEADSHOT HEADSHOT
Industry Experience:
• Posh DJs
Education:
• Fullsail University
Leadership Experience:
• Head Roadie at Posh DJs
Skills and Pro
fi
ciencies:
• N/A
Overall Online Presence:
• Dif
fi
cult to
fi
nd and search for
• Grade: Poor
10. COMPETITION
Ben “Billions” Diehl
Noteworthy Experience:
• N/A
Gillad Bakman
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University
Skills and Pro
fi
ciencies:
• Audio engineering
Overall Online Presence:
• Dif
fi
cult to
fi
nd and search for
• Grade: poor
Industry Experience:
• Posh DJs
Education:
• Fullsail University
Leadership Experience:
• Head Roadie at Posh DJs
Skills and Pro
fi
ciencies:
• N/A
Overall Online Presence:
• Dif
fi
cult to
fi
nd and search for
• Grade: Poor
11. BRAND POSITION
For [A&R Directors] who [Need a new pair of eyes
to scout talent and work with artists], I provide [an
understanding enviornment open to working with
a vast amount of individuals from varying
backgrounds] because [ trust and understanding
is an important part of working with clients.]
“NICKNAME?”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Digital Music Economy: Making Money In Music’s
New Frontiers
‣ Zoom
• Common Ground Webinar Series
‣ Zoom
• Name of event or professional organization
‣ DATE | LOCATION
Digital Marketing
• Primary Content: I would make content that relates to me as
an individual. People have an understanding of who I am and
in return they should feel understood or related to.
• Primary Tools: Social mediums such as Youtube or Twitch,
Twitter, Instagram
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• Generally someone I trust. Able to give me real
feedback without sugarcoating aspects of the situation.
Formal Education
• Music Business, 2024
Technical Skills
• Excel
• Production
• Troubleshooting
Soft Skills
• Active Listening
• Negotiation
• Persuasion
14. Gillad Bakman
You know [how it's dif
fi
cult to spot new talent in an
industry constantly evolving]? Well, what I do is [provide a new set of eyes
and ears]. In fact, [I often go to underground viewings such ass showcases
and open mic nights to see new talent emerge from the local struggle].
“
Picture of You
Goes Here
15. REFERENCES
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (2022). Onet Online. https://
www.onetonline.org/link/summary/13-1011.00
Ben “Billions” Diehl on The Creative Pivot that Made Him One
of Hip Hop’s Most Coveted Producers. (2022). Full Sail. https://
www.fullsail.edu/about/full-sail-stories/ben-billions-diehl-on-the-
creative-pivot-that-made-him-one-of-hip-hops-most-coveted-
producers#:
%7E:text=Sep%2014%2C%202018-,Ben%20%E2%80%9CBill
ions%E2%80%9D%20Diehl%20on%20The%20Creative%20Pi
vot%20that%20Made%20Him,no%20sign%20of%20slowing%
20down.
Events. (2021, July 1). Music Business Association. https://
musicbiz.org/events/
List of Technical Skills for Resumes, Cover Letters, and
Interviews. (2021, September 15). The Balance Careers.
https://www.thebalancecareers.com/technical-skills-
list-2063775#:
%7E:text=Technical%20skills%20are%20the%20abilities,
%2C%20mechanical%20equipment%2C%20or%20tools.
