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TV Companion Experiences: An Overview
Hello There!Who am I & Why am I here?• CEO, L4 Mobile - A Leader in  Interactive Mobile Applications• We’ve done some cool...
Today we are talking aboutThe Mobile  Phone
Mobile Phones are Everywhere• 81% keep it on at all times• 80% use it while watching TV• 44% sleep with it within  arm’s r...
Smartphones are now prevalent     50% of U.S. adults now own a smartphone• Android devices are  used by 20% of cell  owner...
Half of cell phone owners use apps                         And they are using                          them a lot…even    ...
Appmazing25 BILLION+ applications have been downloaded         from the Apple app store alone 7
Your Competition Is TIME                             You’re Competing for Mindshare                         “Our biggest c...
Content On-Demand: Anytime, Anywhere     • People Record Shows, Rather Than Run Home to       Watch Them     • They Retrea...
Mobile Companion Apps Drive Ratings                             Directly proportional - As your social                    ...
Let’s Build One!11      Not so fast…
What are today’s top apps doing to       engage consumers?Key Tips to Maximizing App Usage
Tip #1: Present fresh contentMobile App User Survey• 55% rank “having fresh  content” as very  important in making an  app...
Case study: Medpage Today• Devices: iPhone & iPad• Key Features  o Original Concept  o Drug Database for on-    the fly in...
Tip #2: Integrate social media         Social Media is a must have feature• Community counts –  Brands who have Facebook  ...
Case study: Daily Show• Prominent one click integration  with Twitter• Created a “Twitter central” for  all Daily Show rel...
Case study: Futurama• Application: Futurama  Head-in-a-Jar• Devices: iPhone• Key Features      o Integration with Facebook...
Tip #3: Engage across screensMobile presents new opportunities to connect with TV viewers and form a community around your...
Tip #4: Give Consumers a Complementary               Experience                     Race to offer companion apps to TV exp...
Tip #3: Engage across screens
Tip #4: Build loyalty with sweepstakes/rewards         Sweepstakes Deliver Results   21             Proprietary & Confiden...
Keep ‘em coming back for more• Achievements are a great way for  brands to engage with customers on a  mobile device• Make...
Offer a call to action23        Proprietary & Confidential
Case Study: The Club Shopping Mall Guide • Devices: iPhone, Android • Key Features       o Get exclusive promotions, the b...
Play-a-Day Drives Incredible Repeat Usage  25            Proprietary & Confidential
Tip #5: Offer Bonus Content• Reward  your  customers  by giving  them  “special”  content in  apps they  can’t get  anywhe...
Case study: MTV News • Devices: iPhone • Key Features       o Exclusive Videos, updated         throughout the day from   ...
How can I make $ from my app?• Multiple options: Download fees, Subscriptions, In-  app purchases, Mobile advertising• In-...
Case study: In-app Purchases• Application: Hahn Family Wines• Devices: iPhone, Android• Key Features      o Ability to Buy...
Case study: Subscription App• Application: Jillian Michaels• People will pay for regularly updated  content that matters t...
A lot of decisions need to be made
We are here to help• L4 Mobile can help our customers and partners deliver the  best mobile applications in the market.• C...
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TV companion mobile applications by L4 Mobile

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TV companion mobile applications by L4 Mobile

  1. 1. TV Companion Experiences: An Overview
  2. 2. Hello There!Who am I & Why am I here?• CEO, L4 Mobile - A Leader in Interactive Mobile Applications• We’ve done some cool work for some very cool customers 2
  3. 3. Today we are talking aboutThe Mobile Phone
  4. 4. Mobile Phones are Everywhere• 81% keep it on at all times• 80% use it while watching TV• 44% sleep with it within arm’s reach• 37% admit to being “highly addicted”• 23% use it during meals• 22% use it in bathroom Source: http://gigaom.com/broadband/smartphones-the-cigarrettes-of-the- next-century/ 4
  5. 5. Smartphones are now prevalent 50% of U.S. adults now own a smartphone• Android devices are used by 20% of cell owners• iPhones are used by 19% of cell owners• Blackberries are used by 6% of cell owners 5
  6. 6. Half of cell phone owners use apps And they are using them a lot…even more than the web6
  7. 7. Appmazing25 BILLION+ applications have been downloaded from the Apple app store alone 7
  8. 8. Your Competition Is TIME You’re Competing for Mindshare “Our biggest competition is TIME. We want to know how people are spending their time and how we can get more of it? That is what we are fighting for.” – Beth Comstock, CMO, General ElectricProprietary & Confidential 8
  9. 9. Content On-Demand: Anytime, Anywhere • People Record Shows, Rather Than Run Home to Watch Them • They Retreat to Personal Laptops and Phones for Television Content • They Chat About Shows Through Social Networks, Text, or Instant MessagingProprietary & Confidential 9
  10. 10. Mobile Companion Apps Drive Ratings Directly proportional - As your social chatter increases, your ratings increase 14% increase in social TV chatter => 1% ratings increaseProprietary & Confidential 10
  11. 11. Let’s Build One!11 Not so fast…
  12. 12. What are today’s top apps doing to engage consumers?Key Tips to Maximizing App Usage
  13. 13. Tip #1: Present fresh contentMobile App User Survey• 55% rank “having fresh content” as very important in making an app among a user’s favorites – Source: MTV OMMA presentation 2011 13 Proprietary & Confidential
  14. 14. Case study: Medpage Today• Devices: iPhone & iPad• Key Features o Original Concept o Drug Database for on- the fly information o Continuing Education Classes built into application o Customized News Feed for Medical Professionals to access latest articles/info 14 Proprietary & Confidential
  15. 15. Tip #2: Integrate social media Social Media is a must have feature• Community counts – Brands who have Facebook pages increased: – Store visits by 36% – Amount spent by 45% – Loyalty by 41%
  16. 16. Case study: Daily Show• Prominent one click integration with Twitter• Created a “Twitter central” for all Daily Show related tweets• See who’s talking about key trending topics related to the show 16 Proprietary & Confidential
  17. 17. Case study: Futurama• Application: Futurama Head-in-a-Jar• Devices: iPhone• Key Features o Integration with Facebook and phone contacts o Original Concept o In App-purchase of videos o Live TV schedule and push 17 Proprietary & Confidential
  18. 18. Tip #3: Engage across screensMobile presents new opportunities to connect with TV viewers and form a community around your brand
  19. 19. Tip #4: Give Consumers a Complementary Experience Race to offer companion apps to TV experiences Example: Virtual viewing parties Offer complementary services that enhance TV viewing experience Turn passive viewers into active participants Build community around brand
  20. 20. Tip #3: Engage across screens
  21. 21. Tip #4: Build loyalty with sweepstakes/rewards Sweepstakes Deliver Results 21 Proprietary & Confidential
  22. 22. Keep ‘em coming back for more• Achievements are a great way for brands to engage with customers on a mobile device• Make the experience add value and provide an incentive for interacting/visiting brand applications• Offer contests, sweepstakes and loyalty points programs to drive repeat usage 22 Proprietary & Confidential
  23. 23. Offer a call to action23 Proprietary & Confidential
  24. 24. Case Study: The Club Shopping Mall Guide • Devices: iPhone, Android • Key Features o Get exclusive promotions, the best discounts, mall event information and much more at over 150 GGP malls o Enter for the chance to win instant prizes such as mall gift cards and sweepstakes entries • One app, multiple sweepstakes, interactive “game-like” experience: scratch tickets, shake to win, etc. • Build app “stickiness”, consumers return to play on a daily basis 24 Proprietary & Confidential
  25. 25. Play-a-Day Drives Incredible Repeat Usage 25 Proprietary & Confidential
  26. 26. Tip #5: Offer Bonus Content• Reward your customers by giving them “special” content in apps they can’t get anywhere else 26 Proprietary & Confidential
  27. 27. Case study: MTV News • Devices: iPhone • Key Features o Exclusive Videos, updated throughout the day from everywhere MTV News has access o Articles by categories. Customize with My News to get just the stories on the celebs you care about. o MTV News, Shows, Music, Movies, and Gaming Blogs o Exclusive celeb Photos from MTV events and beyond. 27 Proprietary & Confidential
  28. 28. How can I make $ from my app?• Multiple options: Download fees, Subscriptions, In- app purchases, Mobile advertising• In-app purchasing is the growing trend
  29. 29. Case study: In-app Purchases• Application: Hahn Family Wines• Devices: iPhone, Android• Key Features o Ability to Buy wine inside the app and have it shipped customers home o Learn about the Hahn Family wines, reviews, awards, tasting notes o Find where to buy specific labels and varietals o Join and manage wine club membership, including exclusive offers. o Wine Events & Tastings complete with RSVP and map to location 29 Proprietary & Confidential
  30. 30. Case study: Subscription App• Application: Jillian Michaels• People will pay for regularly updated content that matters to them• Key Features o 1st non-magazine subscription application in App Store o Tips and guidance on maximizing your workouts from Jillian Michaels o Personal Meal planner to make sure users obtain results o Easy-to-use tools to track calories burned o Videos of Jillian demonstrating all of her favorite moves that you can use to build your own customized circuits o Forums where users can share results and encourage each other 30 Proprietary & Confidential 30
  31. 31. A lot of decisions need to be made
  32. 32. We are here to help• L4 Mobile can help our customers and partners deliver the best mobile applications in the market.• Contact: Keith O’Neill Phone: +1 (425) 605-7030 Email: keith@l4mobile.com 32 Proprietary & Confidential

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