Presentation by Jari Tammisto, CEO, MobileMonday at the November 2009 event of Mobile Monday Mumbai

1. MobileMonday Mumbai

5. So why MobileMonday?

6. FUN
Personal
Informative
Networking
Locally global
=
Innovative/unexpected
p

7. ”MobileMonday has power as global grassroots
innovation network”
Anssi Vanjoki, Executive VP, Nokia
”MobileMonday has more immediate global reach than
any other research organisation”
th h i ti ”
Risto Siilasmaa, Chairman, F‐secure; Member of board, Nokia
”MobileMonday represents new Linux model”
ob e o day ep ese ts e u ode
Tarja Halonen, President, Republic of Finland
”When we enter new markets, we always connect through
MobileMonday first – it works best”
Boaz Zimmermann, Chief architect, Fring
”If you want to know what is REALLY going on you should
If to know is REALLY going on, you
check out MobileMonday”
Harri Koponen, CEO, Tele2
”It is already amazing what MobileMonday has achieved”
Pekka Ala‐Pietilä, CEO, Blyk

8. RosettaNet Telecom Council
Focus and priority groups

9. A Web of Wireless Confusion
A Web of Wireless Confusion
Media and
entertainment Network
operators
Network
services Handset
manufacturers
Handsets and
consumer electronics Web
innovators
Corporate apps.
and services IT mega-
vendors
Web 2.0 communities
and services Consumer
electronics
Software products
and services

11. Facebook Mobile Announces 65 Million Users
Facebook Mobile Announces 65 Million Users
Adds 45 million in eight months!!!
Add 45 illi i i h h !!!

13. Macro Trends
• Healthcare crisis drives well‐being
• Globalization of professional services
of professional
• Changing corporate boundries
• Role of key emerging markets
• Grumbling infrastructure
• Clash of generations
• Naked companies
• Anxciety society
• Panopticon

14. User experience trends
• New Social Networks: Full time intimate community y
• Consumer creativity: collecting, filtering, and
localising
• Privacy: Trust and security concerns
• Trading up: Digital gifts and status symbols
• Making sense: Strategies to fight information
g g g
overload
• The rise of play
The rise of play
• Smartmob cities & nomadic mobility
• The changing brandscape
• Emotional mobile

15. Operators still in
Operators still in
lead!?

16. Match Customer Needs

17. • Behaviour
Achieving Customer Centricity • Lifestyle
Increase Customer Loyalty Ch
Characteristics
i i
• Brand
Preferences
• Personal
Interests
• Consumption
Patterns

20. Thank you and let’s continue to
smile together as ‐ it is Monday!