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Tu: Telco 2.0 at FICOD 2011

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Erik Schultink's closing keynote at FICOD 2011. He discusses the history of Tuenti, lessons learned along the way, our view of opportunity in the Mobile Web ecosystem today, and the vision of TU addressing that opportunity.

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Tu: Telco 2.0 at FICOD 2011

  1. 1. Tu: Telco 2.0Erik Schultink FICOD – MadridCTO, Tuenti 24 November, 2011
  2. 2. o What is Tuenti?o Lessons Learnedo Mobile Web todayo Opportunityo Tuo QuestionsTwitter: @Tu, @Tuenti, @eschultink
  3. 3. What is ? 2007• launched Jan 2007• invite-only
  4. 4. What is ? 2011• most trafficked website in Spain (1B pageviews)• 8M active users• 200M messages/day• 250 employees• 150 in product dev
  5. 5. ’sHeritage start small• simple keep it simple lean out of necessity use proven tech
  6. 6. ’sHeritage invite-only• simple• social privacy from the graph share with friends, not Google
  7. 7. ’sHeritage AJAX• simple• social speed• high engagement photos, video, chat
  8. 8. ’sHeritage interfaces, not products• simple• social• high engagement always connected• mobile, cross-platform
  9. 9. ’sHeritage through-put, not• simple response time• social• high engagement• mobile, cross-platform• scale percentiles, not averages
  10. 10. ’sHeritage move fast• simple• social• high engagement prove market• mobile, cross-platform• scale• agile iteration iterate
  11. 11. ’sHeritage hire people smarter• simple than you• social• high engagement• mobile, cross-platform• scale culture-fit matters• agile iteration• top talent make it easy to work
  12. 12. 02. Mobile Web
  13. 13. Operators Content / Apps
  14. 14. Operators Content / Apps Devices
  15. 15. 03. Opportunity
  16. 16. Operators Content / Apps Devices
  17. 17. Operators Content / Apps Devices
  18. 18. 04. Building Tu
  19. 19. Tuthe new socialmobile serviceprovider by Tuenti
  20. 20. TuApr ‘10 – conceptJun ‘10 – defined host net reqsAug ‘10 – Telefonicapartnership, dev begins
  21. 21. MVNO basics MVNO Backend MVNE Tuenti Telco Infrastructure Internet
  22. 22. TuApr ‘10 – conceptJun ‘10 – defined host net reqsAug ‘10 – Telefonicapartnership, dev beginsDec ‘10 – pre-pay betaApr ’11 – handset storeJun ‘11 – pre-pay launchSep ’11 – post-pay launchOct ‘11 – BlackberryNov ‘11 – offline distribution trial
  23. 23. Tu Basicsalways connectedtoyour friends
  24. 24. Tu BasicsBlackberry(most popularsmartphone on Tuenti –575k monthly actives)actives
  25. 25. Social Billall on-linetransparentenriched by Social
  26. 26. Voicemailanother messagearrives to Tuentiinbox
  27. 27. Want a SIM?tuenti.com/tu ask @Tu
  28. 28. Questions?
  29. 29. Thanks!

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