Sustainable innovation hk bu


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Sharing on Sustainable Innovation thru some case studies Erwin'd went thru
w HKBU Grad classes

Feb 2011

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Sustainable innovation hk bu

  1. 1. Sustainable Innovation <ul><li>Sharing @HKBU Feb 2011 </li></ul><ul><li>add me facebook: erwinhuang 1 </li></ul><ul><li>erwin huang, entrepreneur </li></ul>
  2. 2. <ul><li>Sustain </li></ul><ul><li>Innovation </li></ul>agenda <ul><li>from Apple to Apple App </li></ul><ul><li>from 平安 TO 手機 </li></ul><ul><li>from 窮富翁 TO INCLUSION </li></ul>
  3. 3. from Apple.. to Apple.. to Apple APP.. <ul><li>to Apple App </li></ul>
  4. 4. <ul><li>its the design </li></ul><ul><li>what is design </li></ul>its not just tech
  5. 5. <ul><li>its not fine art </li></ul><ul><li>its about </li></ul><ul><ul><li>target audience, </li></ul></ul><ul><ul><li>time, </li></ul></ul><ul><ul><li>$$ </li></ul></ul><ul><ul><li>Results </li></ul></ul>what is design?
  6. 6. <ul><li>the logo </li></ul><ul><li>newspaper in 1965 </li></ul><ul><li>Appledaily logo </li></ul>The apple daily design
  7. 7. from 平安 to 手機 <ul><li>to iPad </li></ul>
  8. 8. <ul><li>disaster.. in 1995 </li></ul>the history of SCHSA
  9. 9. <ul><li>its about the customer </li></ul>its just not about the tech
  10. 10. Understanding Customer-Centric Systems: HSBC <ul><li>Customer “Life-Cycle” </li></ul><ul><li>When you are 12, your mother open your first Bank Account.. Your first HSBC account </li></ul><ul><li>15 your first ATM card… </li></ul><ul><li>When you are 18, HSBC offers you your University Loan, or your first Credit card (even when you have no credit yet) </li></ul><ul><li>When you are 23, HSBC will be your natural choice for your first Salary payment… then first Autopay </li></ul><ul><li>24, your first Tax </li></ul><ul><li>30 your first Insurance sales </li></ul><ul><li>34 your first house mortgage </li></ul><ul><li>35 plan for your first kid.. </li></ul><ul><li>35 your investment accounts </li></ul><ul><li>45 your retirement accounts etc… </li></ul>
  11. 11. Aging Population <ul><li>New Factors </li></ul><ul><li>An Aging Society </li></ul><ul><li>More People with Special Needs </li></ul><ul><li>Mobility </li></ul><ul><li>Changing Consumption model </li></ul><ul><li>Fixed line vs Mobile </li></ul>
  12. 12. Mobile Link Device 15 One-touch Button Pull Pin Full-duplex voice communication Auto-answer Location searching & tracking Remote Volume Control RF Transmission Remote- Controlled Emergency Alarm
  13. 13. How Mobilelink Works? 11 A live demo
  14. 14. <ul><li>its about the customer </li></ul><ul><li>my toughest customer.. </li></ul><ul><li>this is my mother in law </li></ul>its not just tech <ul><li>how do one deliver “ 平安” ? </li></ul>
  15. 15. <ul><li>from security </li></ul><ul><li>to active lifestyle </li></ul><ul><li>to connection </li></ul>its about customer value
  16. 16. from 窮富翁 .. to Inclusion.. to Apple APP.. <ul><li>to Apple App </li></ul>
  17. 17. <ul><li>The Digital Divide </li></ul><ul><li>The Netbook Revolution </li></ul><ul><li>What’s so Revolutionary about Netbook? </li></ul>NiCE x SLAM Size? Weight? Screen? Battery? Price?!
  18. 18. Netbook Revolution <ul><li>What happened to the last generation netbooks? </li></ul><ul><li>Have you seen a <$1500 Netbook? </li></ul><ul><li>A lot of them are Scrapped!! </li></ul><ul><li>A gross mis-use of resource in the economy! </li></ul>
  19. 19. <ul><li>Wireless 3G network </li></ul><ul><li>How many 3G networks run in this room.. </li></ul><ul><li>Over capacity of Network resource </li></ul><ul><li>Marginal Cost vs Marginal Utility </li></ul>Network!
  20. 20. NiCE <ul><li>Netbook Inclusion for Children Empowerment </li></ul><ul><li>Netbook + Network </li></ul><ul><li>People + Network </li></ul>
  21. 21. NICE: Delivering Hope thru walking together <ul><li>Walking together: </li></ul><ul><ul><li>As Mentors/Mentee, as Bros and Sisters, as Close Companion </li></ul></ul><ul><li>Walking together : </li></ul><ul><ul><li>Access Anywhere, Anytime </li></ul></ul><ul><li>Physical and Virtual </li></ul>
  22. 22. <ul><ul><li>Independence </li></ul></ul><ul><ul><li>Love and Care for/by others </li></ul></ul><ul><ul><li>Family </li></ul></ul><ul><ul><li>Self Confidence </li></ul></ul><ul><ul><li>Priorities </li></ul></ul><ul><ul><li>Time Management </li></ul></ul><ul><ul><li>Money Management </li></ul></ul><ul><ul><li>Emotion Management </li></ul></ul><ul><ul><li>Career Planning </li></ul></ul><ul><ul><li>Dreams and Visions.. </li></ul></ul>NICE: Life Value Topics
  23. 23. SLAM <ul><li>The Servant Leader Concept </li></ul><ul><li>To become a true leader, one must learn to serve first </li></ul><ul><li>Walk the difficult path, learn the way of the poort </li></ul><ul><li>Respect is earned not given </li></ul><ul><li>Build Your Own Identity </li></ul>
  24. 24. Video from RTHK <ul><li>how do one deliver Hope 希望 ? </li></ul>
  25. 25. <ul><li>its All about the customer </li></ul>its just not about the tech
  26. 26. <ul><li>Sustain </li></ul><ul><li>Innovation </li></ul>summary, a career of innovation.. <ul><li>from Apple to Apple App </li></ul><ul><li>from 平安 TO 手機 </li></ul><ul><li>from 窮富翁 TO INCLUSION </li></ul>
  27. 27. <ul><li>add me at facebook </li></ul><ul><li>erwinhuang </li></ul><ul><li>future projects: </li></ul><ul><li>a eMagazine market? </li></ul><ul><li>Digital retailing? </li></ul><ul><li>start a new Social Innovation? </li></ul>Discussions