Question 3 contains a narration.

1. Question 3) What have you learned from your audience feedback?

3. 14 – 21 YEAR OLDS MALES AND FEMALES http://stmarksmediaa2g62010.blogspot.com/2010/11/research-audience-profile.html

8. Are you male or female?

9. How old are you?

10. What is your favourite music genre?

11. Who is your favourite artist?

12. What would you expect to see in a music video and why?

13. Do you prefer music videos with a storyline or just band shots? Why?

14. How often do you listen to music?

15. How do you listen to music?

16. How do you purchase your music?

17. ages 16-18 and consisted of both males and females There were three people within each focus group, as we felt that three was a better number to cause a conversation between the students

18. http://www.youtube.com/watch?v=z4Sngu9Iiu4&feature=BF&list=ULTJNs-7o0gB4&index=1

19. take a train again away from shame And blame a city pained to see a friend I hadn't seen since I was drinking underage. I was a ten a day, how'd you say, little shit White lightning, heightening all my courage, quick wit. We wore checkered season wallabies buttoned shirts and whiskey There was also suggestion to cut out the bad language, we considered this, as we felt as though it can be offensive to some of our target audiences, however by cutting out the lyrics such as “shit” and “dick” , you lose the impact and the attitude of the song – therefore we decided not to cut out the language. I'm a featherweight champion, cheap to get pissed wish Candy were here with me, she'd deffa deal with it tell 'em all to shut their mouths and go suck their mommas dicks coz she ain't no she ain't that low, three fingers down or the other two up, and I'll sing this proud.

21. One girl in our focus group suggested that it would feature the lead singer and his friends, - as a group we liked this idea as it challenges the concept of a music video featuring only the band member and the people of the narrative.

22. one of our audience’s said they felt violent after watching the music video, which is not one of our intentions, however we understood that this message could have been conveyed through the protests. the majority of the focus group said that they felt excited after watching our music video – which was one of our own personal objectives of the music video. As a group we decided to use the method of hand held camera shots at the protesting messy, fun and energetic appeal Lip-syncing was consistent through out

23. We would broadcast our music video on YouTube and Facebook as well as other networking sites, in order to show our music video to the world.

24. However, another option would be to release the animatic of our music video first, perhaps gaining some of our target audience’s interests , and then release a teaser trailer of the music video – which would be our rough cuts . Finally, we would then release our music video . This all would be done with a few weeks of each other – therefore gaining a lot of target audiences as they would feel excited for what is to be released next until they see the final product. – However this concept ties in with the marketing and release of a film, as it first releases a teaser trailer, then a trailer, and then the film itself. This can also tie in with the release of Modern Warfare 2, where the marketing and release of the game decided to release small clips, gaining audience interest before the final game.

25. NEGATIVES? POSITIVES? IMPROVMENTS?

26. THANK YOU.