The document provides sales figures for various vehicle models in India for March 2014. It then outlines research objectives and methodology for a customer satisfaction survey conducted with owners of the Toyota Innova, Renault Duster and Nissan Terrano, and Ashok Leyland Dost vehicles. Key findings from the survey include that 92% of Innova customers would promote the brand, while 73% of Duster/Terrano customers would do the same. Analysis shows the XUV500 could target Duster customers dissatisfied with features like comfort and power. The survey also found most Dost customers were first-time buyers who did not consider other models.
toyota, swot analysis, toyota india, toyota in india, toyota marketing strategy in india, toyota vs india automakers, presentation in toyota india, toyota vs maruti suzuki....Please like and share it as possible!! want some more ppts contact me @ puskarkandel2012@gmail.com for relevant purposes. BBA students specially :) please comment in the box for suggestions and feedbacks..
M.B.A sem 2 report in this report i have completed all subject related topic like
marketing :- 4'p
financial management:- working capital and leverage
quantitative analysis :- transportation problem sum
management information system:- hardware and networks related information
human resource management :- h.r planing and hr performance appraisal
cost accounting :- cost control & cost reduction
production of management :- layout & process etc..
toyota, swot analysis, toyota india, toyota in india, toyota marketing strategy in india, toyota vs india automakers, presentation in toyota india, toyota vs maruti suzuki....Please like and share it as possible!! want some more ppts contact me @ puskarkandel2012@gmail.com for relevant purposes. BBA students specially :) please comment in the box for suggestions and feedbacks..
M.B.A sem 2 report in this report i have completed all subject related topic like
marketing :- 4'p
financial management:- working capital and leverage
quantitative analysis :- transportation problem sum
management information system:- hardware and networks related information
human resource management :- h.r planing and hr performance appraisal
cost accounting :- cost control & cost reduction
production of management :- layout & process etc..
PakWheels.com has been conducting automobile industry surveys during recent years and is a pioneer in the field. This edition of survey covered all aspects of the industry, mainstream and otherwise.
The data that we’ve gathered covers the public’s spending habits, driving behavior, expectations and routine practices in the automobile sector in Pakistan. Products associated with the automobile sector were also included in the survey, including motor oils, insurance companies, tracking companies, tyre companies, battery companies and radio channels.
The first part of the survey asked users to rate the cars that they own or use the most. These ratings, which were entirely based on users’ experiences, lead to the crowning of awards.
The second part of the survey included users’ perceptions, regardless of what brands they used or owned. This gave us insights into people’s viewpoints about different brands available in Pakistan.
This report analyzes all data collected and extracts useful information for consumers and stakeholders of the automobile industry in Pakistan.
Hello Friends,
This slide will help you to know about United Motors an Ameican Company who entered the Indian market with joint venture Lohia Motors.
And its market segmentation, pricing and how it is establishing itself in automobile mArket with direct competition Royal Enfield
Promotions, Events and Survey on Individual Perception on Maruti Suzuki. Promotions, Events and Survey on Individual Perception on Maruti Suzuki. http://www.unitedworld.edu.in/
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
2. India is one of the largest automotive market in India-
contributing about 22% to the GDP
In 2013 – 1.8 million passenger vehicles
In 2011 – 3695 factories producing vehicles in India
3. Founded : 1945
Headquarters : Mumbai
Products : Automobiles, Commercial vehicles and
two-wheelers
Major competitors in the Indian market: Maruti
Suzuki, Tata Motors, Toyota, Hyundai etc...
7. Objectives of Study
• To know various factors that influence purchase
decisions.
• To know the satisfaction levels of customers.
• To know, where and how to pitch M&M products in
market
8. • Mystery shopping
• Customer satisfaction survey on Innova and Duster/Terrano
customers
• Customer satisfaction survey on Ashok Leyland Dost
TASKS
9. Research Methodology
The survey was conducted in and around Ernakulam district. Sampling method used for
survey is convenience sampling.
Sample Size
Toyota Innova 101
Renault Duster and Nissan Terrano 30
Ashok Leyland Dost 36
Data collection
Primary data are collected from Innova, Duster, Terrano and Dost customers.
Research design
The research design is exploratory research design. The research is qualitative and
quantitative in nature.
Sample design
Vehicle customers were selected using convenience sampling and data is collected from
them.
Data collection strategy
For collecting primary data researchers spotted customers coming to tourist
destinations, shopping malls, and other public places. The primary data are collected
using Schedules and secondary data are collected from reliable web pages.
19. RESPONSE ON FEATURES
4.03
4.13
3.96
4.1
3.82
4.24 4.24
3.44
3.58
3.65
2
2.5
3
3.5
4
4.5
Mileage driving
Comfort
Engine power Interior space Product
quality
Aesthetics Value for price Maintenance
cost
Service purchase
experience
20. AGEING
DISLIKES
RESPONSE ON FEATURES
NET PROMOTER SCALE
1
2
3
4
5
6
7
8
9
10
Detractors 0
Neutral 8
Promoters 22
NPS = PROMOTERS - DETRACTORS
TOTAL CUSTOMERS
X
100
NPS = 73.33%
Detractors
NeutralPromoters
21. • Innova scored the lowest in Mileage and Maintenance Cost, whereas in
Product Quality and Value for Money, Innova scored the highest.
• 92% of Innova customers will promote the Brand and the Product.
• Duster and Terrano scored the lowest in Engine Power, Product Quality and
Maintenance Cost, whereas in Aesthetic Appeal and Value for Money,
Duster and Terrano scored the highest.
• 69% of Duster and Terrano customers are not satisfied with the quality of
service provided at the workshop.
• 73% of customers will promote the Brand and the Product.
• XUV 5OO scored the highest in Engine Power, Aesthetics and Features,
whereas in Maintenance Cost and Service Availability, XUV 5OO scored the
lowest.
• Innova customers are not aware about the ‘Technology’ aspect of XUV 5OO.
• Duster customers are not considering XUV 5OO during their purchase because
of the premium positioning in their minds.
30. • Among thirty six Dost customers 83% of customers were first time first
time customers of Dost.
• 89% of customers didn’t considered any other vehicle before purchasing
Dost. Only 3% considered BMT Plus during their purchase
• 64% of customers are using these vehicle for market load purpose. This
is a significant parentage
31. The combined graphs of Innova and Duster regarding the product features
shows that Mahindra XUV500 can better pitch in the market of Duster . For
Duster there is a dip for the features like Driving comfort, Engine power,
Product quality, Maintenance cost and service availability. So Mahindra and
Mahindra can put more emphasis on to the above mentioned features at the
time of promoting XUV500 in the Cochin market.
2
2.5
3
3.5
4
4.5
5
Milage Driving
Comfort
Engine
power
Interior
Space
Product
Quality
Aesthetics Value for
money
Maintenance
cost
Service
availability
Purchase
experience
Innova
Duster
32. The present customers of Dost were using TATA ACE
before. So Mahindra BMT plus has an opportunity to get the
customers of TATA ACE.
2
9
3
1 1 1 1
2
1 1
0
1
2
3
4
5
6
7
8
9
10
Dost Tata Ace Ape Eicher Load King Pickup Maximo Truck Traveller Matador
33. Exposure to corporate life
Consumer behavior: Personal v/s Commercial
