Segmentation Management Project Of J. from Adeel Ahmad WahlaAdeel Wahla
Junaid Jamshed (JJ Brand) operates over 50 clothing stores in Pakistan under the name "JJ". Founded in 2002 and headquartered in Karachi, JJ has established itself as a leading fashion brand for men's and women's designer wear. Starting with a single shop, JJ has expanded successfully through innovative designs that emphasize quality, simplicity and authenticity. JJ aims to become a global leader in Pakistani fashion and has begun international expansion, including opening franchises in London.
Junaid Jamshed established the clothing brand J. in 2002 in Pakistan with the goal of modernizing traditional Pakistani clothing like qameez shalwar. The brand has since expanded to 50 stores in Pakistan and internationally, offering a wide range of men's and women's clothing as well as accessories. Marketing strategies like social media promotion and focusing on trends help J. target customers of all ages and income levels.
Khaadi is considering expanding into the Turkish market. As a Pakistani brand, Khaadi's strengths include its tradition-inspired designs and focus on modest Muslim fashion. However, entering Turkey also presents challenges as Khaadi does not currently have supply chain or brand recognition established in that market. It is recommended that Khaadi focus on high-value, furnished products from Pakistan to sell through a few flagship stores in major Turkish cities like Istanbul, Ankara, and Izmir, while maintaining Pakistan as its production headquarters. This approach would allow Khaadi to leverage its design expertise while minimizing risks as it introduces the brand to Turkish consumers.
This document presents information about Khaadi, a Pakistani textile and fashion brand founded by Shamoon Sultan in 1998. It offers a variety of clothing, accessories, and home items made from hand-woven fabrics. The document discusses Khaadi's products, pricing, placement in stores across Pakistan and internationally, and promotional strategies. It also explains the company's objectives and segments its customers based on geography, demographics, psychographics, and behavior to help target and position the brand.
Here are the key points from the interview with the HR manager:
- Promotions are based on merit and employees' performance over time as assessed through the company's performance review/appraisal system.
- Hard work, taking on additional responsibilities, and achieving set objectives can lead to promotions over time. The appraisal process helps identify employees ready for promotions.
- Training and development opportunities are provided to help employees improve their skills and advance in their careers. This includes on-the-job training as well as external courses.
- Vacant higher positions are first offered internally to deserving employees before considering external candidates. This rewards loyalty and allows for internal career growth.
- There is no fixed timeline for promotions,
This document provides information about Bonanza Satrangi, including:
- The names and roles of members on the management team.
- Details about the company such as the owner, industry, business entity, and location.
- A brief history of how Bonanza Garments was established in 1976 and has since become one of the most successful clothing brands in Pakistan.
- A SWOT analysis of Bonanza's strengths, weaknesses, opportunities, and threats.
- Goals for Bonanza to become a globally recognized brand used worldwide within 15 years.
- A vision to strengthen Pakistan's economy.
- Plans for organizational leadership, controlling, and analyzing Bonanza's performance.
Junaid Jamshed founded the J. clothing brand in 2002 in Pakistan. It has grown to 50 outlets specializing in modest Islamic fashion. There are three key branding lessons from J.'s success: 1) It identified an underserved niche market for modest Islamic clothing. 2) The brand evolved dynamically to changing customer perceptions through campaigns emphasizing eastern values. 3) Positive word-of-mouth has been very effective for the brand, helped by Junaid Jamshed himself being the face of the brand and customer loyalty programs. J. was awarded Brand of the Year in 2007.
Segmentation Management Project Of J. from Adeel Ahmad WahlaAdeel Wahla
Junaid Jamshed (JJ Brand) operates over 50 clothing stores in Pakistan under the name "JJ". Founded in 2002 and headquartered in Karachi, JJ has established itself as a leading fashion brand for men's and women's designer wear. Starting with a single shop, JJ has expanded successfully through innovative designs that emphasize quality, simplicity and authenticity. JJ aims to become a global leader in Pakistani fashion and has begun international expansion, including opening franchises in London.
Junaid Jamshed established the clothing brand J. in 2002 in Pakistan with the goal of modernizing traditional Pakistani clothing like qameez shalwar. The brand has since expanded to 50 stores in Pakistan and internationally, offering a wide range of men's and women's clothing as well as accessories. Marketing strategies like social media promotion and focusing on trends help J. target customers of all ages and income levels.
Khaadi is considering expanding into the Turkish market. As a Pakistani brand, Khaadi's strengths include its tradition-inspired designs and focus on modest Muslim fashion. However, entering Turkey also presents challenges as Khaadi does not currently have supply chain or brand recognition established in that market. It is recommended that Khaadi focus on high-value, furnished products from Pakistan to sell through a few flagship stores in major Turkish cities like Istanbul, Ankara, and Izmir, while maintaining Pakistan as its production headquarters. This approach would allow Khaadi to leverage its design expertise while minimizing risks as it introduces the brand to Turkish consumers.
This document presents information about Khaadi, a Pakistani textile and fashion brand founded by Shamoon Sultan in 1998. It offers a variety of clothing, accessories, and home items made from hand-woven fabrics. The document discusses Khaadi's products, pricing, placement in stores across Pakistan and internationally, and promotional strategies. It also explains the company's objectives and segments its customers based on geography, demographics, psychographics, and behavior to help target and position the brand.
Here are the key points from the interview with the HR manager:
- Promotions are based on merit and employees' performance over time as assessed through the company's performance review/appraisal system.
- Hard work, taking on additional responsibilities, and achieving set objectives can lead to promotions over time. The appraisal process helps identify employees ready for promotions.
- Training and development opportunities are provided to help employees improve their skills and advance in their careers. This includes on-the-job training as well as external courses.
- Vacant higher positions are first offered internally to deserving employees before considering external candidates. This rewards loyalty and allows for internal career growth.
- There is no fixed timeline for promotions,
This document provides information about Bonanza Satrangi, including:
- The names and roles of members on the management team.
- Details about the company such as the owner, industry, business entity, and location.
- A brief history of how Bonanza Garments was established in 1976 and has since become one of the most successful clothing brands in Pakistan.
- A SWOT analysis of Bonanza's strengths, weaknesses, opportunities, and threats.
- Goals for Bonanza to become a globally recognized brand used worldwide within 15 years.
- A vision to strengthen Pakistan's economy.
- Plans for organizational leadership, controlling, and analyzing Bonanza's performance.
Junaid Jamshed founded the J. clothing brand in 2002 in Pakistan. It has grown to 50 outlets specializing in modest Islamic fashion. There are three key branding lessons from J.'s success: 1) It identified an underserved niche market for modest Islamic clothing. 2) The brand evolved dynamically to changing customer perceptions through campaigns emphasizing eastern values. 3) Positive word-of-mouth has been very effective for the brand, helped by Junaid Jamshed himself being the face of the brand and customer loyalty programs. J. was awarded Brand of the Year in 2007.
Sapphire Textiles is a leading textile group in Pakistan with over 50 years of experience. It has 24 manufacturing facilities across Pakistan with over 16,000 employees. Sapphire has a diverse range of capabilities including yarn spinning, weaving, knitting, dyeing, finishing and home textiles sewing. It produces a variety of yarns, fabrics and home textiles. Sapphire exports to over 35 countries globally and has strategic alliances with international partners. It aims to build flexible manufacturing capabilities to meet evolving global demands through its focus on innovation, sustainability and community development.
1) Junaid Jamshed is a famous Pakistani clothing brand launched in 2004 by recording artist Junaid Jamshed that has become a leading designer brand in Pakistan.
2) The brand focuses on high quality products that reflect Pakistani culture and values while innovating with new styles, fabrics, and fragrances.
3) Through high quality products, effective marketing strategies like celebrity endorsements, and focusing on customer satisfaction, Junaid Jamshed has built a strong reputation and expanded to over 15 stores across Pakistan and in London in just 5 years.
This document provides an overview of TAXTILES, a textile company presented by Amir Yaseen Tabasum, Mah Noor Fatima, Ch.Adil Razaq, and Anum Razaq. It includes Taxxtiles' mission to deliver value through technology and teamwork while fulfilling social and environmental responsibilities. An internal analysis finds strengths in fabric designs and websites but weaknesses in easily copied designs and higher prices. External opportunities include expanding globally, while threats include new designers and changing government policies. Taxxtiles targets both male and female consumers from upper and middle income groups. It offers products like bed linen, curtains, and fabric, using promotion tools like magazines, websites, and social media. Tax
Gul Ahmed Textile Mills is a leading textile company in Pakistan that began in the early 20th century. It produces high quality cotton fabric, home textiles, fashion apparel, and designer lawn products. Gul Ahmed has strong brand recognition for pioneering lawn fashion in Pakistan. It focuses on new design trends, competitive pricing, and marketing new collections through fashion shows and magazine advertisements to drive sales. The company's success is attributed to its core competency in yarn production, strategic product placement, introduction of new designs, and high quality standards.
This document provides an overview of the strategic plan for Junaid Jamshed (J.), a Pakistani clothing brand. It discusses J.'s mission to provide innovative, high-quality designs and its vision to expand nationally and internationally. The summary also outlines J.'s goals to be the market leader in designer wear manufacturing and retailing worldwide. Additionally, it presents J.'s 7P's including its diverse product lines, competitive pricing strategies, nationwide store presence, and promotion through television, internet and social media.
Nishat Linen is marketing a new ready-to-wear clothing line for women. The document discusses Nishat Linen's mission and vision, target market, competitors, SWOT analysis, and marketing strategies. It analyzes Nishat's product lines, promotion tactics including advertising, sales promotions and publicity. It also discusses Nishat's pricing strategies of prestige and luxury pricing. The document outlines Nishat's placement strategies including product placement in TV shows, award shows, and positioning products to target exclusive, middle-to-high income customers.
Khaadi is a Pakistani clothing retail company that was founded in 1999 and has since expanded to 52 outlets across Pakistan. It produces clothing made from natural fibers like cotton that are handwoven. Over time, Khaadi introduced new product lines like kids' clothing, accessories, and home goods. In 2010, Khaadi began expanding internationally by opening stores in Dubai, Abu Dhabi, Kuala Lumpur, and London. A SWOT analysis identified strengths like skilled labor and effective promotion, weaknesses like low wages, and opportunities in overseas markets. Threats include competition from other brands and a lack of mechanization. The document discusses conducting further market analysis to expand Khaadi into other Gulf countries
This document discusses strategies to improve the brand image of Khaadi, a traditional Pakistani clothing brand. It begins with an overview of Khaadi's product lines and issues like lack of promotion. It then analyzes Khaadi's strengths, weaknesses, opportunities, and threats. The proposed vision is to make Khaadi the leading brand for traditional clothes. Key strategies include improving brand awareness, educating customers that Khaadi offers men's clothing too, and establishing consumer interaction through events and social media. Planned events are "The Khaadi Experience" and workshops to teach design. Building the world's largest mannequin is proposed to promote the brand.
GulAhmed Textile Mills produces textiles and is committed to product safety, ethics, and social responsibility. It aims to be environmentally friendly and has received several certifications for its practices. The company operates mills in Karachi and produces yarn, fabrics, and finished goods for homes, hospitals, and clothing. It focuses on quality, diversity of products, and using technology and skilled workers to achieve its goals of leadership and sustainability. Risks include economic challenges, while strengths include its brand recognition and market share.
Muhammad Umair Zulfiqar - Agribusiness Management - Business Administration - BBA (Agri-business) double Hons - 2nd Batch (2015) at Sapphire Textile Mills Ltd.
UAF Ag # : 2015-ag-5798
Siba CMS id: 163-15-0039
The University of Agriculture Faisalabad and Sukkur IBA University
The document provides information about Al-Karam Textile Mills, a leading manufacturer and exporter of home textiles in Pakistan. Some key points:
- Al-Karam has a vertically integrated manufacturing setup with capacities for spinning, weaving, knitting, dyeing, printing, processing and garment manufacturing.
- It has a yearly group turnover of $1.2 billion and annual textile exports of $200 million.
- Al-Karam supplies major brands such as Walmart, IKEA, West Elm and aims to increase investments, expand capacities, and focus on product innovation, design support and sustainability.
Business Project Report on Nishat Textile Mills PakistanMuhammad Shahid
This is a complete Business Project Report of the Nishat Textile Mills Pakistan including Organization Introduction, Industry Introduction, Industry Analysis, Market Analysis, Pest Analysis, Environmental Analysis, SWOT Analysis.
UKEssays. (November 2018). Plan For Burger King In Pakistan Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/plan-for-burger-king-in-pakistan-marketing-essay.php?vref=1
Gul Ahmed is a Pakistani textile and apparel company founded in 1953. It manufactures fabrics, yarn, apparel and accessories. In 2011, Gul Ahmed had revenues of $300 million with 7,000 employees. The company is listed on the Karachi and Lahore stock exchanges and has expanded internationally with subsidiaries in the UAE and UK. Gul Ahmed produces a variety of textile products for both domestic consumption and export.
The document outlines an objective research design for conducting an in-depth study of the Levi's brand. It includes three objectives: 1) To study Levi's brand, 2) To study Levi's marketing mix, and 3) To study Levi's consumer and competitor analysis. For each objective, it describes the research design as exploratory and/or descriptive and lists the proposed data collection methods as websites, in-depth interviews, observation, expert advice, and questionnaires. The target sample size is 100 people aged 18-30 years using snowball sampling.
H&M is a Swedish multinational retailer known for fast fashion clothing. It offers a wide variety of clothing, accessories, and home goods for men, women, teens, and children. H&M has stores in 61 countries worldwide and online shopping in 32 countries. It aims to provide stylish designs at affordable prices to customers of all ages and styles.
Nishat Mills is Pakistan's largest vertically integrated textile company established in 1951. It has 227,640 spindles and 789 looms across spinning, weaving, processing, stitching and power generation facilities. Nishat Mills is the flagship company of the large diversified Nishat Group with over $5 billion in assets. The company has a broad international customer base and exports were $393 million in 2015. Pakistan's textile industry is an important part of its economy but faces challenges around energy costs and infrastructure. Nishat Mills has achieved success through quality products and effective management policies.
The document proposes a new concept design for a Pakistani fashion retail outlet called Khaadi to blend traditional and modern elements. Key aspects of the new design include a tea and coffee bar counter facing a digital screen, featuring wall art borrowing from ancient designs with bright colors. The design aims to transport customers through memory lane while providing a modern atmosphere. Materials like concrete, wood, and steel will allow easy construction worldwide. The existing design lacks identity and merchandising attraction, while the new concept enhances the shopping experience through the five senses.
Zara is a Spanish clothing retailer founded in 1975 known for its rapid fashion production. It is the flagship brand of Inditex, the world's largest apparel retailer. Zara uses a vertically integrated supply chain model to design and manufacture 50% of its products in Spain, allowing it to develop new designs in just two weeks and launch 10,000 new products each year. This fast production model and 1,800 store locations worldwide have contributed to Zara becoming a leader in the fashion industry.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
This document provides an internship report on Apparel Promoters Ltd, a garment factory in Bangladesh. It includes an introduction to the company's history and operations with 35 production lines. The objectives, methodology, scope and limitations of the internship are described. Key sections summarize the company profile including certifications, clients, products, production capacity, and timelines. Departments like merchandising, sampling, and quality control are outlined. A SWOT analysis identifies strengths, weaknesses, opportunities and threats. Findings note areas for improvement and recommendations provide suggestions to further enhance operations. The conclusion restates the company's focus on customer satisfaction and quality management.
Internship report on merchandising activities of lyric garments ltd.Farah Sultana
1. Lyric Garments is a garment manufacturing company located in Bangladesh that employs over 4,500 people. It exports 100% of its knitwear and sweater products to markets in Europe.
2. As a merchandiser, the internship focused on understanding the importance of merchandising and marketing activities for Lyric Garments' export success. This includes maintaining strong relationships with buyers and suppliers.
3. Ready-made garments are a major export sector and driver of Bangladesh's economy. Lyric Garments aims to contribute to the country's industrialization and economic development through foreign investment and job creation in its garment production.
Sapphire Textiles is a leading textile group in Pakistan with over 50 years of experience. It has 24 manufacturing facilities across Pakistan with over 16,000 employees. Sapphire has a diverse range of capabilities including yarn spinning, weaving, knitting, dyeing, finishing and home textiles sewing. It produces a variety of yarns, fabrics and home textiles. Sapphire exports to over 35 countries globally and has strategic alliances with international partners. It aims to build flexible manufacturing capabilities to meet evolving global demands through its focus on innovation, sustainability and community development.
1) Junaid Jamshed is a famous Pakistani clothing brand launched in 2004 by recording artist Junaid Jamshed that has become a leading designer brand in Pakistan.
2) The brand focuses on high quality products that reflect Pakistani culture and values while innovating with new styles, fabrics, and fragrances.
3) Through high quality products, effective marketing strategies like celebrity endorsements, and focusing on customer satisfaction, Junaid Jamshed has built a strong reputation and expanded to over 15 stores across Pakistan and in London in just 5 years.
This document provides an overview of TAXTILES, a textile company presented by Amir Yaseen Tabasum, Mah Noor Fatima, Ch.Adil Razaq, and Anum Razaq. It includes Taxxtiles' mission to deliver value through technology and teamwork while fulfilling social and environmental responsibilities. An internal analysis finds strengths in fabric designs and websites but weaknesses in easily copied designs and higher prices. External opportunities include expanding globally, while threats include new designers and changing government policies. Taxxtiles targets both male and female consumers from upper and middle income groups. It offers products like bed linen, curtains, and fabric, using promotion tools like magazines, websites, and social media. Tax
Gul Ahmed Textile Mills is a leading textile company in Pakistan that began in the early 20th century. It produces high quality cotton fabric, home textiles, fashion apparel, and designer lawn products. Gul Ahmed has strong brand recognition for pioneering lawn fashion in Pakistan. It focuses on new design trends, competitive pricing, and marketing new collections through fashion shows and magazine advertisements to drive sales. The company's success is attributed to its core competency in yarn production, strategic product placement, introduction of new designs, and high quality standards.
This document provides an overview of the strategic plan for Junaid Jamshed (J.), a Pakistani clothing brand. It discusses J.'s mission to provide innovative, high-quality designs and its vision to expand nationally and internationally. The summary also outlines J.'s goals to be the market leader in designer wear manufacturing and retailing worldwide. Additionally, it presents J.'s 7P's including its diverse product lines, competitive pricing strategies, nationwide store presence, and promotion through television, internet and social media.
Nishat Linen is marketing a new ready-to-wear clothing line for women. The document discusses Nishat Linen's mission and vision, target market, competitors, SWOT analysis, and marketing strategies. It analyzes Nishat's product lines, promotion tactics including advertising, sales promotions and publicity. It also discusses Nishat's pricing strategies of prestige and luxury pricing. The document outlines Nishat's placement strategies including product placement in TV shows, award shows, and positioning products to target exclusive, middle-to-high income customers.
Khaadi is a Pakistani clothing retail company that was founded in 1999 and has since expanded to 52 outlets across Pakistan. It produces clothing made from natural fibers like cotton that are handwoven. Over time, Khaadi introduced new product lines like kids' clothing, accessories, and home goods. In 2010, Khaadi began expanding internationally by opening stores in Dubai, Abu Dhabi, Kuala Lumpur, and London. A SWOT analysis identified strengths like skilled labor and effective promotion, weaknesses like low wages, and opportunities in overseas markets. Threats include competition from other brands and a lack of mechanization. The document discusses conducting further market analysis to expand Khaadi into other Gulf countries
This document discusses strategies to improve the brand image of Khaadi, a traditional Pakistani clothing brand. It begins with an overview of Khaadi's product lines and issues like lack of promotion. It then analyzes Khaadi's strengths, weaknesses, opportunities, and threats. The proposed vision is to make Khaadi the leading brand for traditional clothes. Key strategies include improving brand awareness, educating customers that Khaadi offers men's clothing too, and establishing consumer interaction through events and social media. Planned events are "The Khaadi Experience" and workshops to teach design. Building the world's largest mannequin is proposed to promote the brand.
GulAhmed Textile Mills produces textiles and is committed to product safety, ethics, and social responsibility. It aims to be environmentally friendly and has received several certifications for its practices. The company operates mills in Karachi and produces yarn, fabrics, and finished goods for homes, hospitals, and clothing. It focuses on quality, diversity of products, and using technology and skilled workers to achieve its goals of leadership and sustainability. Risks include economic challenges, while strengths include its brand recognition and market share.
Muhammad Umair Zulfiqar - Agribusiness Management - Business Administration - BBA (Agri-business) double Hons - 2nd Batch (2015) at Sapphire Textile Mills Ltd.
UAF Ag # : 2015-ag-5798
Siba CMS id: 163-15-0039
The University of Agriculture Faisalabad and Sukkur IBA University
The document provides information about Al-Karam Textile Mills, a leading manufacturer and exporter of home textiles in Pakistan. Some key points:
- Al-Karam has a vertically integrated manufacturing setup with capacities for spinning, weaving, knitting, dyeing, printing, processing and garment manufacturing.
- It has a yearly group turnover of $1.2 billion and annual textile exports of $200 million.
- Al-Karam supplies major brands such as Walmart, IKEA, West Elm and aims to increase investments, expand capacities, and focus on product innovation, design support and sustainability.
Business Project Report on Nishat Textile Mills PakistanMuhammad Shahid
This is a complete Business Project Report of the Nishat Textile Mills Pakistan including Organization Introduction, Industry Introduction, Industry Analysis, Market Analysis, Pest Analysis, Environmental Analysis, SWOT Analysis.
UKEssays. (November 2018). Plan For Burger King In Pakistan Marketing Essay. Retrieved from https://www.ukessays.com/essays/marketing/plan-for-burger-king-in-pakistan-marketing-essay.php?vref=1
Gul Ahmed is a Pakistani textile and apparel company founded in 1953. It manufactures fabrics, yarn, apparel and accessories. In 2011, Gul Ahmed had revenues of $300 million with 7,000 employees. The company is listed on the Karachi and Lahore stock exchanges and has expanded internationally with subsidiaries in the UAE and UK. Gul Ahmed produces a variety of textile products for both domestic consumption and export.
The document outlines an objective research design for conducting an in-depth study of the Levi's brand. It includes three objectives: 1) To study Levi's brand, 2) To study Levi's marketing mix, and 3) To study Levi's consumer and competitor analysis. For each objective, it describes the research design as exploratory and/or descriptive and lists the proposed data collection methods as websites, in-depth interviews, observation, expert advice, and questionnaires. The target sample size is 100 people aged 18-30 years using snowball sampling.
H&M is a Swedish multinational retailer known for fast fashion clothing. It offers a wide variety of clothing, accessories, and home goods for men, women, teens, and children. H&M has stores in 61 countries worldwide and online shopping in 32 countries. It aims to provide stylish designs at affordable prices to customers of all ages and styles.
Nishat Mills is Pakistan's largest vertically integrated textile company established in 1951. It has 227,640 spindles and 789 looms across spinning, weaving, processing, stitching and power generation facilities. Nishat Mills is the flagship company of the large diversified Nishat Group with over $5 billion in assets. The company has a broad international customer base and exports were $393 million in 2015. Pakistan's textile industry is an important part of its economy but faces challenges around energy costs and infrastructure. Nishat Mills has achieved success through quality products and effective management policies.
The document proposes a new concept design for a Pakistani fashion retail outlet called Khaadi to blend traditional and modern elements. Key aspects of the new design include a tea and coffee bar counter facing a digital screen, featuring wall art borrowing from ancient designs with bright colors. The design aims to transport customers through memory lane while providing a modern atmosphere. Materials like concrete, wood, and steel will allow easy construction worldwide. The existing design lacks identity and merchandising attraction, while the new concept enhances the shopping experience through the five senses.
Zara is a Spanish clothing retailer founded in 1975 known for its rapid fashion production. It is the flagship brand of Inditex, the world's largest apparel retailer. Zara uses a vertically integrated supply chain model to design and manufacture 50% of its products in Spain, allowing it to develop new designs in just two weeks and launch 10,000 new products each year. This fast production model and 1,800 store locations worldwide have contributed to Zara becoming a leader in the fashion industry.
ZARA's external and internal enviroment. This presentation covers the main characteristics of ZARA, a general view of fast fashion indystry, Porters' Five Forces Analysis, competitors' external environment as well as a complete internal analysis regarding:competences, capabilities, resources, competitive advantage,value chain and outsourcing.
This document provides an internship report on Apparel Promoters Ltd, a garment factory in Bangladesh. It includes an introduction to the company's history and operations with 35 production lines. The objectives, methodology, scope and limitations of the internship are described. Key sections summarize the company profile including certifications, clients, products, production capacity, and timelines. Departments like merchandising, sampling, and quality control are outlined. A SWOT analysis identifies strengths, weaknesses, opportunities and threats. Findings note areas for improvement and recommendations provide suggestions to further enhance operations. The conclusion restates the company's focus on customer satisfaction and quality management.
Internship report on merchandising activities of lyric garments ltd.Farah Sultana
1. Lyric Garments is a garment manufacturing company located in Bangladesh that employs over 4,500 people. It exports 100% of its knitwear and sweater products to markets in Europe.
2. As a merchandiser, the internship focused on understanding the importance of merchandising and marketing activities for Lyric Garments' export success. This includes maintaining strong relationships with buyers and suppliers.
3. Ready-made garments are a major export sector and driver of Bangladesh's economy. Lyric Garments aims to contribute to the country's industrialization and economic development through foreign investment and job creation in its garment production.
This document provides an overview of the apparel manufacturing process. It discusses key stages including pre-production (sampling, costing, planning), production (cutting, sewing, trimming threads), finishing (washing, ironing, folding, packing), and final inspection. It describes important considerations at each stage and lists common equipment used such as sewing machines, pressing tables, and generators. The document aims to outline the full garment production process from start to finish.
The document provides an overview of apparel manufacturing processes. It discusses pre-production processes like sampling, costing, and production planning. It then outlines the main production functions like cutting, sewing, thread trimming, washing, ironing, folding, packing, and final inspection. It provides details on some key processes like sampling, costing, production planning, cutting, and sewing. The document is a useful reference for understanding the various steps involved in apparel production from start to finish.
The document discusses the process of merchandising knit garments. It begins with an introduction to the garment industry in Bangladesh, which is one of the largest exporters of garments globally. It then outlines the key roles and responsibilities of a merchandiser, which include negotiating with buyers, costing, sample making, production monitoring, inspection and documentation for export. The document provides examples of costing calculations for common knit garments like T-shirts, polo shirts and trousers to determine fabric consumption and costing per dozen units. It aims to provide practical knowledge about merchandising that will help strengthen Bangladesh's textile and garment sector.
The document provides an overview of Lovely Garments, a textile company located in Coimbatore, India. It discusses the company's objectives, profile, history, organizational structure, departments, production process, marketing, sales, finance, and personnel functions. Key details include that the company was established in 2003, produces t-shirts and baby dresses, and has 150 total employees across various departments like cutting, sewing, and quality control. The training aims to provide practical knowledge about the company's operations and processes.
The document provides information about industrial training and sample making at Sea Moss Knitwear Ltd., a garment factory in Bangladesh. It discusses the factory's training center which trains new workers on sewing machine operation and the garment production process. It also describes the different types of samples produced by the sample section, including original samples, photo samples, pre-production samples, and others. The purpose of each sample and the sample development process is explained. In summary, the document outlines the training programs and sample making procedures at this Bangladeshi garment factory.
Introduction to indian garment industryAnkur Makhija
The document provides an overview of the Indian garment industry. It discusses that the industry contributes significantly to India's economy through industrial production, GDP, and exports. The industry is concentrated in eight major apparel clusters across India and exports textiles and clothing to over 100 countries, with the US and EU being the largest export destinations. It then analyzes the strengths, weaknesses, opportunities, and threats facing the Indian garment industry. Key strengths include low labor costs and raw material availability. Weaknesses include industry fragmentation and lower productivity compared to competitors. Growing domestic demand and rising incomes present opportunities. Threats include global competition and currency fluctuations.
Bangladesh's knit composite industry plays a significant role in the country's economy by exporting knitted garments and earning foreign currency. The industry involves several stages from yarn receiving to product shipment including knitting, dyeing, cutting, sewing, finishing, and quality inspections. A basic t-shirt goes through yarn processing, fabric production, cutting, sewing, finishing, and inspection before final shipment. The knit composite industry is advantageous for Bangladesh compared to woven composites due to lower costs, higher production rates, and stronger backward linkages in the supply chain.
The document discusses production planning and merchandising in the garment industry. It outlines the various stages of production including planning, marker making, spreading, cutting, sewing, finishing, and store management. It describes the role of the merchandiser in each stage, such as making ratio breakdowns, line balancing, negotiating SMV sheets, and ensuring quality control. It also discusses limitations of the study such as time constraints limiting observation of all departments. The key finding is that automation leads to higher production than manual processes, and skilled labor is important for effective production planning.
Bangladesh is a developing country.80% of export comes from the Garments industry. Bangladesh became the second largest apparel exporting country in the world. Around 20 million people from the total 156 million population are directly and indirectly depending on this sector for their immediate livelihoods. Majority of the garments products are sold in US & European markets. Therefore, this industry needs deatail quality and regulatory assessment. Bangladesh has set a vision to reach $50 billion of RMG exports by 2021. the export figures are increasing in almost every month.At KNIT CONCERN LTD., cutting-edge technologies merge seamlessly with human ingenuity and deep seat recommitment to ensure excellence in every stage and area of their activities. From fiber to fabric, KNIT CONCERN LTD is truly integrated undertaking. The KNIT CONCERN LTD. has the capability to offer a complete product range for the export textile markets. The goal of KNIT CONCERN LTD. is to become the preferred partner for sourcing high quality fabrics and clothing from Bangladesh With highly advanced technology and an emphasis on developing local human resources. KNIT CONCERN LTD has the potential to make an important contribution to the nation's growing ready-made garments export sector.The factory is one of the most modern export oriented knit composite in Bangladesh Though it was established only a few year's ago ,it has earned " very good reputations " .I am AZMIR LATIF learn lot of practical knowledge from Knit Concern floor.Only knit concern first launch yarn printing in Bangladesh.
December 28, 2013
Production Planning & Merchandising
30
Southeast University
Department of Textile Engineering
The document provides details about production planning and merchandising at two garment factories in Bangladesh: Padma Poly Cotton and FCI BD Ltd. It discusses the company profiles, production planning procedures, merchandiser responsibilities, and findings from internship reports on the topic. Key aspects of production planning and merchandising discussed include ratio breakdown, production line setup, SMV calculation, and the roles of merchandisers in design, cutting, sewing, and store sections.
This presentation summarizes the garment manufacturing process in Bangladesh. It discusses the growth of Bangladesh's garment industry, which now accounts for 84% of the country's annual exports and $32.92 billion in revenue in 2017-2018. The presentation then outlines the typical sections in a garment factory: sample, cutting, sewing, washing, and finishing. It provides brief descriptions of the processes that occur in each section, such as fabric cutting to minimize waste and quality control checks during washing. In conclusion, the presentation notes that Bangladesh's garment industry has played a pioneering role in the country's economic development over the past 25 years.
This document presents a business plan for Alcmene Apparels LLP, an athleisure apparel manufacturing company. It discusses the athleisure market opportunity in India given the large young population and government support for textile industries. The plan includes details on the company mission, goals, target customers, operations, manufacturing capacity, financial projections and exit strategy. It aims to leverage India's advantages to become a leading global athleisure manufacturer.
Presentation on time study of apparel industryTanmoy Antu
This document discusses the importance of time studies for improving productivity in the garments industry in Bangladesh. It provides an overview of a garments company called KB Apparels Ltd and describes how they implemented time studies on the processes for making T-shirts and athletic shirts. The time studies identified bottlenecks in the processes and areas where line speeds needed to be balanced. Recommendations included assigning more skilled operators to bottleneck areas and quick responses from workers to meet production targets.
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Strategic issues in Readymade Garments Supply Chain Management: A Study on Mo...Md. Adib Ibne Yousuf
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Supply Chain of J. (Junaid Jamshed)
1.
2. Presented To:
Sir Huzaifa Khalid
Presented By:
•Roshan Jan (27)
•Sadia Khan (30)
•Seher Naz (37)
•Usman Ikram (45)
Supply Chain Management
Of J. (Pvt) Ltd
Karachi
University
Business School
3. • J. was established in 2002 by one of the
most iconic personality of Pakistan
Junaid Jamshed with his partner Mr.
Sohail.
• It expanded its store network to 100+
outlets nationwide. J. has further
expanded globally by opening 20
outlets.
• J. is a retail brand in partnership with
U&I Garments Pvt. Ltd. The diverse
collection of U&I garments (Pvt) Ltd
ranges from formal to semi-formal to
casual wear.
4. To continuously be innovative with designs
that provide perfect fit and to follow by the
quality, simplicity and authenticity designs.
J. has its eyes firmly on expanding to various
cities nationally and internationally as well as
diversifying its product range in line with
market trends to become a complete fashion
stop. In the coming years, God willing, J. will
be a market leader in manufacturing and
retailing Pakistani specialist wear across the
world.
6. Unit Description Category
1. Entire Apparel Manufacturing Women apparel
2. Entire Apparel Manufacturing Men apparel
3. Entire Apparel Manufacturing Men & Women apparel
4. Special Fabric Manufacturing Bunnat fabric
5. Entire Apparel Manufacturing International & Heavy formal apparel
6. Other operations Warehousing
A plant is an organizational logistic unit that structures
an enterprise from the perspective of production,
procurement, warehousing, plant maintenance and
material planning. A plant may be a manufacturing
facility or a branch within a company. It is a place where
either material is produced or goods and services are
provided.
7. The basic planning process in J. includes:
• Receiving the order.
• Proper planning to check if there is sufficient plant capacity is available to achieve the
delivery date specified.
• Checking availability of cut parts and panels in the non sewing areas (cut embroidery
if any, print, wash, and pack).
• Checking if there is ample time to order and receive fabric, trims, approve sample, lab
testing, etc.
• Confirmation of the delivery date to the customer.
• Proper communication between departments for smooth flow of the process.
• Monitoring progress against plan.
• Replan if required.
8. Procurement is the process of
finding and agreeing to terms, and
acquiring goods, services, or works
from an external source, often via a
tendering or competitive bidding
process. Procurement generally
involves making buying decisions
under conditions of scarcity.
The procurement being made in J. is
briefly showed in the figure.
Procurement
In-house
production
Bunnat
fabric
Direct
procurement
9. Suppliers
Primary
Secondary
Backup
• Primary Supplier:
The Primary Supplier in J. is
Punjab based supplier Ahmed
Jamal who is given around 65%
business.
• Secondary Supplier:
The secondary supplier of J.
includes Gul Ahmed Textiles,
Sapphire. It receives business of
around 25%.
• Backup Supplier:
The backup supplier of J. includes
domestic manufacturers of
Punjab. They are given around
10% to keep them retain.
10. Direct Material:
Direct material is that material
which is easily identified,
conveniently measured and directly
charged to the cost of production.
Indirect Material:
Indirect material is one which is
used in the production process, but
cannot be linked to specific product
or job.
Raw Material
Direct Material
Fabric
Pure cotton
CVC (chief value cotton)
Blended cotton
Schiffli fabric
Jacquard
Indirect Material
Button
Thread
Laces
Buckram
11. There are more than 10,000 employees in J. which includes admin employees and
mainly labor staff.
All the labor in J. is outsourced to a third party contractor and has nothing to do
with the payroll of J.
Outsourcing is an
agreement in which
one company hires
another company to
be responsible for a
planned or existing
activity that is or
could be done
internally.
12. Scrap value is the worth of physical asset’s individual components when the asset itself
is deemed no longer usable. The individual components, known as scrap are worth
something if they can be put to other uses.
In J. they used their fabric scrap in annual employee’s sale at low or half price and the
leftovers from the employee’s sale sold to local cushion makers at very low price.
By using this scrap management they save their cost.
13. SERIAL
NUMBER
NO OF PIECES COLOUR SIZE SKU
GL101898 2 Pieces Brown large GL101899-2PS-BRN-L
GL101899 2 Pieces Brown Medium GL101899-2PS-BRN-M
GL101900 2Pieces Brown Small GL101900-2PS-BRN-S
GL102590 3 Pieces Orange Large GL102590-3PS-ORG-L
GL102591 3 Pieces Orange Medium GL102591-3PS-ORG-M
GL202619 2 piece Pink Large GL202619-2PS-PNK-L
SKU is a number assigned to a product by a retail store to identify the price,
product options and manufacture of the merchandise. An SKU is used to track
inventory in your retail store.
In J. there are more than 1000 SKU’s. Each different unit of product has a different
SKU.
Following are the few samples of SKU. And basics on which SKUs are generated.
14. Cutting
Stitching
Quality
checking
Finishing
Packaging
Deliver
In J. the stages of manufacturing apparel are as follows.
• Cutting
• Stitching
• Quality checking
• Finishing
• Packaging
• Deliver
The stitching process further divides into parallel
operations while making a shirt.
o Joining front and back
o Prepare neckline
o Sewing the side seams
o Sewing sleeves
o Joining sleeves
o Stitch bottom and side line of kurta.
15. A minimum order quantity (MOQ) is the lowest set
amount of stock that a supplier is willing to sell. If you
can't purchase the MOQ of a specific product, then the
supplier won't sell it to you.
MOQ Quantity
Unstitched suit (Men) 7000 meters
Unstitched suit (Women) 5000 meters
16. The only raw material which is
manufactured in-house is Bunnat fabric.
The various processes used in the
manufacturing are described in the
figure:
17. Total lead time for the production of a new collection or a volume is almost 7
months. During this time material is also procured for that particular production.
Production is started almost 5 months before the arrival date of new volume.
Prior 2 months to that production, Raw material and other sub-assemblies that
are needed to produce the end product is procured.
During a year J. makes arrival with 5 volumes:
Volumes Description
Volume 1 In February
Volume 2 Before Ramzan
Volume 3 Eid Collection
Volume 4 After Bakr-Eid
Volume 5 Winter Collection
18. Inventory management software is a
software system for
tracking inventory’s levels,
orders, sales and deliveries. It can also be
used in the manufacturing industry to
create a work order, bill of material and
other production-related documents.
Companies use inventory management
software to avoid product overstock and
outages. It is a tool for organizing
inventory data that before was generally
stored in hard-copy form or
in spreadsheets.
The software used in J. is Dynamics AX.
Microsoft Dynamics AX is one of
Microsoft's enterprise resource planning
software products. It is part of the
Microsoft Dynamics family.
19. Peak seasons are time period during which most of their stock is sold. In these
durations J. sales volume goes higher than normal time. That is why it’s it is called
their peak time.
Following are the peak seasons in which huge footfall is generated in J. stores:
EID -UL- FITAR
EID -UL- AZHA
GALA SALES
SUMMER CLEARANCE SALE
WINTER SALES
20. Lot size is how much a machine can produce in one
running or one job. It tells how much time one machine
takes in one running and how much capacity it can
produce in that job.
The lot size of Bunnat fabric is given below:
Machine Lot Size
Producing Fabric (Bunnat) 3500 (meters)
21. Logistics is used more broadly to refer to the process of coordinating and moving
resources – people, materials, inventory, and equipment – from one location to
storage at the desired destination. The term logistics originated in the military,
referring to the movement of equipment and supplies to troops in the field.
In J. all the logistics, national or international, is done through third party
logistics (3PL).
A 3PL (third-party logistics) provider offers outsourced logistics services, which
encompass anything that involves management of one or more facets of
procurement and fulfilment activities.