Junaid Jamshed (J.) Operations

Department of Commerce Jinnah University for Women
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JINNAH UNIVERSITY FOR WOMEN
DEPARTMENT OF COMMERCE
ASSIGNMENT
JUNAID JAMSHED (J.)
NAME
MUNEEBA SOHAIL
WAJIHA MUHAMMAD ISMAIL
DEGREE PROGRAM
BS-COMMERCE (III, 6TH
SEM)
SUBJECT
OPERATIONS MANAGEMENT
(MAN-3052)
SUBMISSION DATE
NOV 20, 2021
SUBMITTED TO
SIR. SAJID

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Contents
Introduction ............................................................................................................................................4
History.....................................................................................................................................................4
Vision.......................................................................................................................................................4
Mission....................................................................................................................................................4
Core Values .............................................................................................................................................5
Brand Personality....................................................................................................................................5
Innovation...............................................................................................................................................5
Products Review......................................................................................................................................6
Production...............................................................................................................................................6
Products and Services.............................................................................................................................6
Products and Services.............................................................................................................................6
Children's Wear...................................................................................................................................7
Groom's Wear.....................................................................................................................................7
Perfumes.............................................................................................................................................7
Accessories..........................................................................................................................................7
Strategies ................................................................................................................................................8
New Outlook, New Outlet Strategy ....................................................................................................8
Corporate Philosophy .........................................................................................................................8
Management Team.............................................................................................................................8
Marketing strategies...........................................................................................................................8
Process Flow ...........................................................................................................................................9
Fabric Inventory/Store..........................................................................................................................10
Fabric Inventory/warehouse shortage/overflow..............................................................................10
Economic Order Quantity .................................................................................................................10
Increased carrying cost .....................................................................................................................10
Logistics.................................................................................................................................................10
Delay delivery....................................................................................................................................10
Cargo damage ...................................................................................................................................11
Procurement.........................................................................................................................................12
Purchase Order/ Fabric Inventory Maintenancee ............................................................................12
Late Order Delivery...........................................................................................................................12
Performance .........................................................................................................................................12
Environment .........................................................................................................................................12
MIS – IT .................................................................................................................................................12

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Designing/Creative................................................................................................................................12
Accuracy of Materials ...........................................................................................................................13
Product & Service Descriptions.............................................................................................................13
Acceptance of Your Order.....................................................................................................................13
Delivery of Your Order..........................................................................................................................14
Limitations ............................................................................................................................................14
Three branding lessons to learn from J. Junaid Jamshed .....................................................................14
Lesson 1.............................................................................................................................................15
Lesson 2.............................................................................................................................................15
6Lesson 3...........................................................................................................................................16
Final word .........................................................................................................................................16
Achievements........................................................................................................................................16
Conclusion.............................................................................................................................................17
References ............................................................................................................................................18

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Introduction
Junaid Jamshed is the leading retail fashion company in the private sector with 65+ domestic
and 25+ International retail outlets, Junaid Jamshed was established as a retail business in
2002 from Men’s designer wear, which cater niche market at that time. Mr. Sohail H. Khan is
the CEO and Managing Director, along with Mr. Junaid Jamshed Khan, due to their visionary
Leadership that Junaid Jamshed (J.) has grown to this stage and has a national and
international presence all over the globe. Junaid Jamshed products include Men’s, Ladies',
kids', Teens', and Infants' wear. They extend their product line by the inclusion of fragrances,
footwear, and cosmetic segment.
History
It all started with an outlet at Tariq Road in 2002. At that time, Tariq Road was and still is, a
shopping hub for those who seek to buy the latest in fashion. Initially, only men's wear was
available at the store, but later, clothing for women, children, teens, as well as formal wear
including groom's wear was also added to the product list as expansion continued. In 2011,
we took another bold initiative and gave a new look to all our outlets as part of our ‘New
Outlook, New Outlet' strategy. This broke the monotonous theme of our outlets by making
them more modern and different from others.
Vision
They want to expand their business to various cities nationally and internationally and
diversify their product line with market trends and become a market leader in manufacturing
and retailing Pakistani designs wear across the world.
Mission
They are committed to providing perfect simple and quality products to their customers. They
had committed listen and responding to the need of their customer and fulfilling their values.
Delivering products and services of uncompromising quality.

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Core Values
The distinct core values of Junaid Jamshed define the company, its products, and its
customers; whether internal or external. Junaid Jamshed identifies strongly with
indigenous cultural values and traditional ethos produced in its products with sophistication.
Dying crafts from centuries past like Gota and block print are being revived at Junaid
Jamshed to present a glorious local heritage to the world in the anaesthetic package. Quality
is never compromised upon whether in fabric, its cut, or its stitching. Attention is paid to the
finer details such as nickel-free buttons are used on all Kurtas as nickel is not
environmentally friendly. Similarly, all Sherwin's are handmade to achieve finesse.
Imported thread of a finer quality and strength is used in all products which ensures no
puckering or tearing at the stitch. Innovation is unbridled with the introduction of new
products; abayas and fragrances in the Pakistani market being a case in point. Finally,
Junaid Jamshed believes in unflinching integrity towards satisfying its customer.
Brand Personality
J. can be defined as a fashion retail brand that is rich, elegant, and stylish in traditional
ensembles. It keeps adding seasonal clothes, machine prints, intricate embroidery, and
modern cuts to its already extensive collection regularly. For our unique and flamboyant
designs for men and women, we depend on a team of highly skilled fashion professionals
who come from the country's renowned fashion institutes. They start by studying the latest
trends, carrying out research on how these trends can be adopted, selecting the colors and
styles that can make the collection extraordinary, and then finalizing both casual and formal
designs for every season.
Innovation
Though the philosophy behind establishing J. Was revive our traditional Kameez Shalwar.
the aspect of adding a modern touch to them is what makes this brand exclusive. This rare
combination of blending tradition with the latest fashion trends is itself innovative as it gives
rise to astonishingly amazing designs. This makes the brand a trendsetter in the fashion
industry. For impeccable finesse. we use state-of-the-art technology for weaving our fabric
Handlooms are used for Khadi and Jacquard fabric while power looms are used for the plait
fabric. All dyeing, printing, and weaving are done by us.

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Products Review
The product line which Junaid Jamshed is offering includes Kurtas, un-stitched lawn, groom
wear, Naay Rang, kids wear, shoe bags, perfumes, abayas, and formal wear. Along with that
JJ is also handling a Travel agency with the name of Junaid Jamshed Pvt. Ltd. Right now, the
two products of Junaid Jamshed which are Kurtas and groom wear have got a high market
share.
Production
After the designs are approved, they are sent for production. Our Production Team there uses
the latest technology to meet the standards required to produce flawless weaving, printing,
embroidery, cutting, styling, stitching, and packing. J. is a full-fledged fashion retail brand
with men, women, children, and teens' wear.
Products and Services
The diverse collection of men's wears at J. ranges from formal to semi-formal to casual wear.
All these ensembles are adorned with the right number of embellishments, embroidery,
and/or cuts, depending on the event they are made for. On top of that, the fabric is hand-
woven, comfortable, and available in eye-catching colors and designs to suit your taste and
style.
Our men's collection includes:
• J. Kurta Bonnet
• Kameez Shalwar
• Waistcoat
• Unstitched Fabric
• Sherwani, Turban, Khussa and other accessories for the groom
• Shoes
Products and Services
Dazzling and impressive is what defines J.'s women's wear. They are inspired by the latest
fashion trends yet have a traditional tinge of our Eastern style. Available in striking colors,
these ensembles are perfect for any occasion.

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Our women's collection includes:
• Kurtis Collection
• Lawn (Stitched and Unstitched)
• Silk Collection
• Hand-Woven Collection
• Narang (Stitched and Unstitched)
• Trouser
• Jewelry
• Stoles
• Shoes
Children's Wear
J. not only makes clothes for men and women, but it also has an exemplary children's
collection. This collection is further divided into Teens, Boys & Girls, and Infants, and each
category offers vibrant age-appropriate ensembles for Him and Her with contemporary
designs and styles.
Groom's Wear
Our traditional men's Sherwanis, Turbans, Khussa, and Shawls are the epitome of
sophistication and modern designs. Their styles, colors, and detail work outshine everything
else and makes the groom the centre of attention, which is his right.
Perfumes
A wide array of perfumes is also available at J., which can be worn by anyone. They vary
from light fresh flowery fragrances to heavy musk, which is delightful. They are a treat for
the senses and are appreciated by our customers.
Accessories
J. also accessorizes its men's and women's wear with fashionable shoes, jewellery, and bags
to make the outfits suitable for any occasion.

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Strategies
New Outlook, New Outlet Strategy
In 2011, we took another bold initiative and gave a new look to all our outlets as part of
our ‘New Outlook, New Outlet' strategy. This broke the monotonous theme of our outlets
by making them more modern and different from others.
Corporate Philosophy
The main idea behind launching J. (J dot) was to reintroduce traditional clothes in Pakistan
with a blend of modernism. For this purpose, we initiated with reworking on our Eastern
dresses, especially Kameez Shalwar, and made them contemporary with the latest
elaborations available. The experimentation with this rare combination resulted in an
increased interest of people toward modified Eastern ensembles, which will always be in
vogue.
Management Team
The marketing and Sales Team is comprised of experienced professionals who have in-depth
knowledge of the market they are operating in. They are also well-informed of their
surroundings and are continuously thriving to maintain the brand’s market leader position by
working in collaboration with other departments. Finance All the finance-related decisions
are taken by the Finance Team whose responsibility is to make sure the company’s financial
statements are in order and transparent. Also, we believe in noninterest based financing and
comply with all Shariah rules to ensure your money is riba free
Marketing strategies
When it comes to marketing strategies; J. Company has focused on every aspect related to
marketing. It’s true that what if the product or brand is a great but satisfying customer is not
easy. This company came with a simple philosophy i.e. “The greatest good for the greatest
number of people”. This shows that how they are more concerned about satisfying customer
needs. Relating to the book “there is no better advertisement than a satisfying customer and
nothing more than a dissatisfied one”. When it comes to advertisement and market
relationships, this company has emphasized producing quality clothes that all the main

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shareholders in the exchange market started investing in them and almost every celebrity of
music and sports started wearing their brand. It’s just because of their brand quality related to
the book as it is the marketer’s major positioning tool. It has a direct impact on companies’
performance that’s why from last few years J. The company has been adjudged as the “brand
of the year”. Every company is providing the same clothes but one thing which makes them
different from others is their style and design which is another way to attract and add
customer value. When it comes to “first-mover strategy”, J. has also been the first to launch a
designer brand of perfumes for both men and women. The collection of mesmerizing
fragrances consists of both attars and perfumes some of which got back over a century in
their formulation technique. Pakistan being a very cultural and social county, J. helps people
build an elegant image that is in sync with their cultural and social values.
Process Flow
Production of made to order stock is made as per the below process cycle

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Fabric Inventory/Store
Fabric Inventory/warehouse shortage/overflow
The problem that occurs while managing inventory is setting the right Economic Order
Quantity to avoid any inventory shortage or excess inventory. The operations of made-to-
order businesses are completely different from make-to-stock. To have a sufficient inventory
of fabric to complete make-to-order received from all over the Pakistan fabric store has to set
inventories level of each fabric in adequate amount.
Economic Order Quantity
Increased carrying cost
The risk associated with inventory is an increase in holding cost of Inventory, by proper
forecasting with the Help of RISK Assessment Matrix one can save an increase in Carrying
Cost.
Logistics
Delay delivery
The main problem with the logistics of Junaid Jamshed Makes to Order is delays in the order.
The logistics for domestic outlets (excluding Karachi Outlets) is carried by third part logistic

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company and for Karachi Outlets Company-owned transportation is used. The Fish Bone
Analysis gives a clear picture of why do these delays occur and where to control them.
Cargo damage
Another major problem that the Supply Chain of Junaid Jamshed Make to Order faces as they
operate all over Pakistan but they have a centralized warehouse in Karachi this causes several
time damage of cargo which is explained in the FISHBONE diagram below

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Procurement
Purchase Order/ Fabric Inventory Maintenancee
A purchase order is an official document and is the only legal document for you and your
Vendor in case of any unforeseen incident in payments or delivery of Goods. Issuance of the
delayed Work order can cost Company with delays in delivery of product as an unnecessary
cost.
Late Order Delivery
Junaid Jamshed has been a retail industry and does produce the product but to provide
uninterrupted services to their valued customer the delivery delays will cost customer
dissatisfaction and loss of market share.
Performance
J. is a market leader when it comes to traditional wear. We try to incorporate all those dated
embellishments and designs like Gota Kinnari and Block Prints in our collection in a manner
that they seem part of the latest trends. Our team consists of skilled artisans and professional
fashion designers. This is the reason that when they mix the old with the new, the outcome is
seamless and timeless designs that are highly appreciated by our customers.
Environment
At J., whether it's a customer or an employee we are dealing with, we treat them as family
members. Our outlets with their friendly staff make shopping a pleasure. Our working
environment is positive, supportive and those who perform well are bestowed with awards
and certificates to acknowledge their effort and elevate their motivational level.
MIS – IT
Today, no company can survive without an effective IT infrastructure. One of the secrets of
us being the benchmark is our effective IT network. It plays a major role in giving us an
insight into what is happening inside and outside the organization.
Designing/Creative
Coming up with new designs every time is a challenging task especially when you are
operating in a fickle market where trends change in the blink of an eye. But hats off to our

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Creative Team who not only works meticulously to ensure timely availability of stocks, but
also produces designs and styles that are just amazing.
Accuracy of Materials
The materials appearing on Junaid Jamshed Pvt Ltd.’s website could include technical,
typographical, or photographic errors. Junaid Jamshed Pvt Ltd does not warrant that any of
the materials on its website are 100% accurate, complete, or current. Junaid Jamshed Pvt Ltd
may make changes to the materials contained on its website at any time without notice.
However, Junaid Jamshed Pvt Ltd does not make any commitment to update the materials.
Product & Service Descriptions
Whilst we try to display the colors of our products accurately on the Website, the actual
colors you see will depend on your screen and we cannot guarantee that your screen's display
of any color will accurately reflect the color of the product on delivery.
All items are subject to availability. We will inform you as soon as possible if the product(s)
or service(s) you have ordered are not available and we may offer an alternative product(s) or
service(s) of equal or higher quality and value otherwise the order had to be canceled.
Acceptance of Your Order
Please note that completion of the online checkout process does not constitute our acceptance
of your order. Our acceptance of your order will take place only when we dispatch the
product(s) or commencement the services that you ordered from us.
If you supplied us with your email address when entering your payment details (or if you
have a registered account with us), we will notify you by email as soon as possible to confirm
that we have received your order.
All products that you order through the Website will remain the property of J. until we have
received payment in full of you for those products.
If we cannot supply you with the product or service you ordered, we will not process your
order. We will inform you via email or call, if you have already paid for the product or
service, refund you in full as soon as reasonably possible.

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Delivery of Your Order
J. products are sold on a delivery duty unpaid basis. The recipient may have to pay import
duty or a formal customs entry fee before or on delivery. Additional taxes, fees, or levies may
apply according to local legislation and customers are required to check these details before
placing an order for international delivery.
We will deliver to the home or office address indicated by you when you place an order.
We cannot deliver to PO boxes. All deliveries must be signed for upon receipt. We will try at
least twice to deliver your order to the address indicated by you.
We reserve the right to cancel your purchase in the event nobody is available to sign for
receipt. You bear the risk for the products once delivery is completed.
Where possible, we try to deliver in one go. We reserve the right to split the delivery of your
order, for instance (but not limited to) if part of your order is delayed or unavailable. If we
split your order, we will notify you of our intention to do so by sending you an e-mail to the
e-mail address provided by you at the time of purchase. You will not be charged for any
additional delivery costs.
We can entertain any changes to the order provided if the order isn't dispatched yet. We will
not be able to accept any order change requests once the order is dispatched (neither any
refund nor exchange will be possible in case of delivery outside Pakistan.)
Limitations
In no event shall Junaid Jamshed Pvt Ltd be liable for any damages (including, without
limitation, damages for loss of data or profit, or due to business interruption) arising out of
the use or inability to use the materials on Junaid Jamshed Pvt Ltd.’s website, even if Junaid
Jamshed Pvt Ltd or a Junaid Jamshed Pvt Ltd authorized representative has been notified
orally or in writing of the possibility of such damage. Because some jurisdictions do not
allow limitations on implied warranties, or limitations of liability for consequential or
incidental damages, these limitations may not apply to you.
Three branding lessons to learn from J. Junaid Jamshed
Here are three vital lessons from J.’s success story. Lessons that demonstrate what it takes to
separate winners from losers and how J. has used good design and in-trend fashion as a
medium to influence the way consumers feel, think, and act towards patronizing its stores.

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Lesson 1
Swim in Blue Oceans
People’s choice of clothes is a statement about themselves, their values, and their identity.
However, in the case of Pakistan’s clothing industry, the value curves of most players are
virtually identical. So, the real challenge for a fashion house is to remodel the market
boundaries and break away from the competition.
J. has found the ‘Holy Grail’ of fashion by targeting a unique segment of middle-class
customers who are both conservative and fashion savvy at the same time.
The company has successfully created a demand for Shariah-compliant designer outfits, with
all the clothes approved and co-designed by religious figures such as Mufti Najeeb. This
business model has given the brand a sustainable competitive advantage as existing fashion
brands cannot imitate this model. Moving to an ‘Islamic’ mode would not only erode another
brand’s original customer base, but the fact is also that this niche market is not lucrative
enough to support multiple players. With such barriers in place, J. can continue to enjoy
swimming in the clear blue waters of new market space for years to come.
Lesson 2
Branding is a dynamic process
Many run-of-the-mill fashion houses perceive consumers as passive recipients of their brand
message. This does not make sense in the context of a complex business environment where
brands need to evolve in response to changing consumer perception. J. was quick to realize
this when they coined their tagline 'Soully East' last year to emphasize their tilt towards
eastern values. This has helped the company to design creative marketing campaigns (they
have a policy of not showing faces on their billboard advertisements). Most of their
advertisements depict designs of their prints superimposed on other objects such as yachts,
vintage cars, and flowers.

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6Lesson 3
Word-of-the-mouth sells
J. save a lot of money by not having to hire expensive models for their photoshoots, nor do
they rely a lot on TV commercials. Jamshed, as the primary face of the brand himself, subtly
promotes the business by participating in various TV shows.
Furthermore, the house rarely advertises its gold and silver card customer loyalty program,
and frankly, it doesn’t need to as, at present, the loyalty program has over one million
customers. Such is the power of word-of-the-mouth marketing!
Jamshed, as the primary face of the brand himself, subtly promotes the business by
participating in various TV shows.
Final word
Jamshed is not the Richard Branson of Pakistan, but his personality traits have strongly
influenced J.’s brand personality. Until now, the brand has thrived not because of its charisma
but because of an inherent strong business model and a unique branding strategy that is
difficult to imitate. Fashion branding is all about multimillion-dollar budgets, celebrity
endorsements, and creating media hype – however, it also involves telling a compelling story.
Jamshed’s misogynistic comments and misadventures call for a decoupling of the brand from
the image of the veteran singer himself and give a strong independent identity to the brand.
After all, we believe that every brand has a story to tell and J. is no different, but the most
important thing is to tell the right story the right way — one that provides value to the
consumers.
Achievements
Within a short period, J. has expanded its reach across Pakistan and abroad. Its 50+ outlets in
Pakistan alone are a testament to the efforts the company has put in to become the country's
largest fashion retail brand. Best of all, each outlet has a new and inspiring outlook where
customers can shop in comfort. This truly justifies the fact that the company has won the
Brand of the Year Award in the fashion retail category for 3 consecutive years. Aside from its
extensive network of branches across Pakistan, J. has also set its foot in the Middle East and
the UK, with its branches in Dubai, Sharjah, Abu Dhabi, Qatar, Bradford, and a new branch
which is about to open in Saudi Arab. This makes the brand a one-stop-shop for All Seasons

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and All Occasions. The summer exhibitions organized by J. also receive an overwhelming
response from our customers where we unveil our latest designs and styles. This has
motivated us to hold exhibitions in other cities and countries besides Karachi.
Conclusion
Junaid Jamshed is at the stage of maturity because it has received the acceptance of
customers in its early period when Junaid Jamshed came into the market but now many other
designers have also joined the market with fresh ideas and there is going a tough competition
between the designers. Due to this, the sales have lower down and so had the profit. Junaid
Jamshed has to spend a lot to make more promotions to survive through this tough
competition. These promotional expenses have lowered down the net profits of the company
also.

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References
https://www.junaidjamshed.com/about-us-1
https://www.slideshare.net/summaya007/j-140760325
https://www.junaidjamshed.com/terms-and-conditions
J. Junaid Jamshed - Case study by students on contingency approach to - StuDocu
Supply Chain Risks Management in Junaid Jamshed

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