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Junaid jamshed
- 2. Compan history marketin g BCG innovatio n storylin e MESSAGE FROM Junaid jamshed Founder of J. The main idea behind launching J. (J dot) was to reintroduce traditional clothes in Pakistan with a blend of modernism. For this purpose, we initiated with reworking on our Eastern dresses, especially Qameez Shalwar and made them contemporary with the latest elaborations available. The experimentation with this rare combination resulted in an increased interest of people toward modified Eastern ensembles, which will always be in vogue.
- 3. Compan history Marketin g BCG innovatio n storylin e 2010 3 2007 2 2002 1 Establishme ntJunaid jamshed was established in 2002 Title of the yearIn 2007, Junaid jamshed was awarded with the brand of the year New branchesIn 2010, J. opened many new outlets in Abu Dhabi, London and shahjraha
- 4. compan history marketin g BCG innovatio n storylin e Marketing mix Product, price, place and promotion 4ps Internal and externalStrength, weakness, opportunities and threats SWOT Bargaining power Customers, industry, supplier, substitute and new entrants PFFM
- 5. 4ps of marketing Product • Dresses for all ages for men and women including wedding dresses • Fragrances, foot wares, bags • Newly launched food products
- 6. 4ps of marketing Price • Customers for all income ranges i.e. high income range to low income range • Dresses starts from 3000 • Bridle dresses starts from 20,000 • Other accessories starts from 2500
- 7. 4ps of marketing Place • Beautifully designed interior • Main source of attraction of customers • First outlet in Karachi, kurta Gali • Now 50 outlets all over in Pakistan
- 8. 4ps of marketing Promotion • Main attraction of J. are active social media users • Through online system (Facebook, Instagram)
- 9. SWOTanalysis SWOT analysis Strength Weakness Opportunities Threats
- 10. SWOTanalysis SWOT analysis Strengths • Quality and satisfaction to customers • eastern style • Popularity as a singer • Easily accessible • Main focus on market trends • Perfect combination and matching for bridle and groom dresses
- 11. SWOTanalysis SWOT analysis Weakness • Promotion is less than other brands • Not offering any kind of photo shoots • Customers are unaware of trending or new collection • doesn’t promote their other accessories
- 12. SWOTanalysis SWOT analysis Opportunities • Preference of customers • International promotion of brand • Franchises in abroad like London, Dubai , Abu Dhabi
- 13. SWOTanalysis SWOT analysis Threats Other best brands as competitors All these brands are from such a long time and have a good reputation in market Difficult to attract the customers towards themselves
- 14. SWOTanalysis PPFM industry Threat of new entry Consumers Substitute Suppliers threat Opportunity&threat Opportunity & threat Opportunity&threat
- 16. DOGS QUESTION MARKS CASH COWS STARS Marketshares L H L Market growth Food items Fragrances H Embroided dresses Kurtas INTERNAL ANALYSIS
- 17. DOGS QUESTION MARKS CASH COWS STARS Marketshares L H L Market growth Maria B Amir Adnan H Junaid Jamshed Deepak Parvani EXTERNAL ANALYSIS
- 18. compan history marketin g BCG innovatio n Storylin e Innovation for question mark: Analyze the demands and trend of the customers Generates the new ideas After analyzing came up with the different ideas of the different products Assembles them in a line Implies these all ideas to make product innovative As groom dresses have a demand in market use your brand name for the sales of bridle wears and embroidery dresses
- 20. storylin e storyline Story line: Family oriented This ad is family oriented; describing the relationship between the parents and son who is living abroad, Islamic religion, Mughal cast and Punjabi culture and the family status is joint family system from their look they are honorable, respective and modern.
- 21. storylin e Story line demographic 1 d e m o g r a p h i c • Age • Gender • Family status • religion A g e o g r a p h i c • Location • Climate • Ethnicity B p s y c h o g r a p h i c • Social classes • Mood • Behaviour • Psyche C b e h a v i o u r a l • Attitude • Happy or sad • Good buyers or not D 2 3 4
- 22. storylin e Story line: Motivational need: Physical need of meslow theory Storyline
- 23. storylin e Storyline Advertisement: Story line: • A boy living abroad • Getting ready • Memorizing his family • Coming back to his country • Sister wedding • Wedding environment • Met up warmly • Fascinating environment • Appetizing odor of food • Gift for her sister