This document provides an overview of TAXTILES, a textile company presented by Amir Yaseen Tabasum, Mah Noor Fatima, Ch.Adil Razaq, and Anum Razaq. It includes Taxxtiles' mission to deliver value through technology and teamwork while fulfilling social and environmental responsibilities. An internal analysis finds strengths in fabric designs and websites but weaknesses in easily copied designs and higher prices. External opportunities include expanding globally, while threats include new designers and changing government policies. Taxxtiles targets both male and female consumers from upper and middle income groups. It offers products like bed linen, curtains, and fabric, using promotion tools like magazines, websites, and social media. Tax

2. TAXTILES

3. PRASENTED BY
 AMIR YASEEN TABASUM
 MAH NOOR FATIMA
 CH.ADIL RAZAQ
 ANUM RAZAQ

4. CONTENTS
 Mission statement
 Targeting and segmentation
 Internal and external analysis
 4P’s of marketing
 Position and differentiation
 Competitive advantage

5. Mission statement
To deliver value to its partners through innovative
technology and teamwork. Fulfilling its social
and environmental responsibilities.

6. Vision state
 Setting Trends globally in the textile industry.
Responsibly delivering product sand services to its
partners

7. External and internal
analysis

8. Internal analysis
Strength weakness
 Fabric
 •wide range of designs•
 website•
 magazines of its collection•
 its own outlets
 •strong market penetration
policy
 designs are easily copied•
 there target market is majorly
just the elite or higher class.•
 the prices are higher then
their competitors

9. External analysis
Opportunities Threats
 Gul Ahmed has a great
collection of colors and
designs in fabric. It has the
opportunity to capture the
global market. It can open it
outlets in other parts of the
world and can earn a lot of
profit by maintaining its
standard
 Gul Ahmed has a threat of
upcoming designers, who are
entering in the market .It
becomes difficult for the firm
to compete and manage the
products
 .•Govt. policies are effecting
the firms in many bad ways.

10. Content :
Segmentation & targeting

11. Segmentation
It is segmentation on the basis of :
Gender
 –Male
 –Female
Income
 –Upper class
 –Middle class
 –Lower class

12. Gul Ahmed’s Target
Market
Gul Ahmed targets both
•male consumers.
•female consumers.
On the basis of income
it targets
•upper class income groups.
•middle class income groups.

13. Contents
4P’s of marketing

14. Product
Product line of Gul Ahmed
Bed linen
Curtains
Fabric(high quality cotton and loan )
Yarn(producing the best quality yarn )

15. Pricing
 Gulahmad pricing is different in different but mostly it
is charring high pricing ….

16. Promotion
 The vital promotion tools used by GulAhmed are
 •Sales promotion
 •Public relations
 •Personal selling
 •Direct marketing

17.  Advertising Tools:
 banners•
 magazines•
 customer database
 Websites
 Social media

18.  Placement includes:
 •Channels(all around the world )
 •Transport(air transport ,trains , road transport )

19. Content :
Position and differentiation
Competitive advantage

20.  Positing
 Gulahmad’s products
having very good image in
its costumer mind .
 In textile industry it is
earning 16.4 % of GDP
 Differentiation
 Gul Ahmed is pursuing broad
differentiation strategy since
Gul ahmed products include
bed linens, curtains,
garments. These products are
of high quality and Gul
Ahmed is selling them to
geographically distributed
buyers as well as in domestic
market. This indicates that
Gul Ahmed is pursuing a
broad strategy. Also Gul
Ahmed’s products since are of
high quality and have
intricate designs and prints,
their prices are generally
higher which shows that they
are not going for lower cost
product lines.

21. Competitive advantage
 Trust of customers which have been built from more
than 50 years with the high quality products of
Gulahmad is un compatibles