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Khaadi
- 1. Presented By Manhoor Hashmi ShabanaShehbaaz Malaika Hashmi Zartasha Kiran Presented to: Sir Junaid Department of Computer Sciences University of Lahore, Sargodha Campus
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- 4. CONTENTS • Introduction • Khaadi •Shamoon Sultan • Objectives • Four Piece Of Khaadi • Products • Price • Place • Promotions • Segmentation • Geographic Segmentation • Demographic Segmentation • Psychographic Segmentation • Behavioural Segmentation • Targeting • Positioning
- 5. SHAMOON SULTAN A PakistaniTextile designer, textile businessmen and founder of Khaadi, an international retailing fashion house which produces "hand-woven" clothing material for men, women and children as well as home furnishings clothing line.
- 6. INTRODUCTION • In 1998,Started by Shamoon Sultan with offering customers Kurtas and loose fabric made from hand-woven fabric. • Core Ideology Hand woven fabric with blend of both eastern and western touch. • Multinational Pakistani Clothing Fashion Brand. • In-house dyeing & stitching units and design studio. • Awards and Nominations. • Biggest selling shop ever in Pakistan at Dolmen Mall Clifton, Karachi with total of 22,000-square-feet.
- 7. • Native name:کھاڈی • Industry of: Consumer Goods • Founded in: December 13, 1998 (20 years ago) • Founder: Shamoon Sultan (CEO) • Headquarter: Pakistan (Karachi) • Number of locations: 45 stores (approx.) • Products: Textiles, Apparel • Website: www.khaadionline.com
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- 9. OBJECTIVES • Customers' expectationsshould be fulfilled. • Responsibility to local and International community. • Experiment with new ideas. • Provide competent and ethical management. • Constantly strive to reduce our costs. • Business must make a sound profit.
- 10. FOUR PIECE OFKHAADI •Products •Price •Place •Promotions
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- 12. • Variety ofmen women clothes. • Variety of kids clothes. • Accessories. • Home Accessories.
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- 16. Variety of Shoes (VelvetSlides) Variety of Shoes (Leaf Cuff Bracelet) Variety of Clutches (Embellished Clutch) Variety of Duppatta’s (Lawn Dupatta)
- 17. Variety of stoles (PrintedStole) Variety of Bags (Cross body Bags) Variety of Necklace Variety of Notebooks
- 18. Variety of Perfumes (Perfumes) Varietyof Sunglasses (Sunglasses) Variety of Wallet (Woman’s Wallet)
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- 20. Bed Covers Duvet Covers CushionCoversFurniture
- 21. Coasters And Placemats TableCovers And Runners Crockery
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- 23. • Based onthe quality of products. • Based on the seasons. • Based on the offer Freebies.
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- 25. • First outletwas opened at Zamzama Shopping Mall Karachi and then in different other cities of Pakistan. • Khaadi has its international outlets in Canada, UAE and USA. • Retail shops are opened at • Lahore • Karachi • Rawalpindi • Islamabad • Faisalabad • Sialkot and so on. • Peshawar • Gujranwala • Gujrat • Hyderabad • Rahim Yar Khan • Multan
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- 27. Brand image, orLogo Network
- 28. Rely on thepower of social networks Advertisement Season Sales
- 29. Build business partnershipswith other organizations Offer freebies Shopping bags
- 30. Develop relationships withyour customers Encourage customers to talk about their experience using your business outlets
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- 33. SEGMENTATION • Geographic Segmentation •Demographic Segmentation • Psychographic Segmentation • Behavioural Segmentation Targeting (Selection of any segment for Business) Positioning (Core Ideology)
- 35. CONCLUSION • Khaadi willkeep improving every year. • More emphasis on Design Studio. • Experiment and focus on silks. • Keep exploring the palette.
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