This document presents information about Khaadi, a Pakistani textile and fashion brand founded by Shamoon Sultan in 1998. It offers a variety of clothing, accessories, and home items made from hand-woven fabrics. The document discusses Khaadi's products, pricing, placement in stores across Pakistan and internationally, and promotional strategies. It also explains the company's objectives and segments its customers based on geography, demographics, psychographics, and behavior to help target and position the brand.

1. Presented By
Manhoor Hashmi
Shabana Shehbaaz
Malaika Hashmi
Zartasha Kiran
Presented to:
Sir Junaid
Department of Computer Sciences
University of Lahore, Sargodha Campus

2. PRESENTATION TOPIC

3. ••KHAADIBy Shamoon Sultan

4. CONTENTS
• Introduction
• Khaadi
• Shamoon Sultan
• Objectives
• Four Piece Of Khaadi
• Products
• Price
• Place
• Promotions
• Segmentation
• Geographic Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Behavioural Segmentation
• Targeting
• Positioning

5. SHAMOON SULTAN
A Pakistani Textile designer,
textile businessmen and founder of
Khaadi, an international retailing
fashion house which produces
"hand-woven" clothing material for
men, women and children as well as
home furnishings clothing line.

6. INTRODUCTION
• In 1998, Started by Shamoon Sultan with offering customers Kurtas and loose
fabric made from hand-woven fabric.
• Core Ideology Hand woven fabric with blend of both eastern and western touch.
• Multinational Pakistani Clothing Fashion Brand.
• In-house dyeing & stitching units and design studio.
• Awards and Nominations.
• Biggest selling shop ever in Pakistan at Dolmen Mall Clifton, Karachi with total of
22,000-square-feet.

7. • Native name: ‫کھاڈی‬
• Industry of: Consumer Goods
• Founded in: December 13, 1998 (20 years ago)
• Founder: Shamoon Sultan (CEO)
• Headquarter: Pakistan (Karachi)
• Number of locations: 45 stores (approx.)
• Products: Textiles, Apparel
• Website: www.khaadionline.com

8. Some Information

9. OBJECTIVES
• Customers' expectations should be fulfilled.
• Responsibility to local and International community.
• Experiment with new ideas.
• Provide competent and ethical management.
• Constantly strive to reduce our costs.
• Business must make a sound profit.

10. FOUR PIECE OF KHAADI
•Products
•Price
•Place
•Promotions

11. PRODUCTS

12. • Variety of men women clothes.
• Variety of kids clothes.
• Accessories.
• Home Accessories.

13. CLOTHING

15. ACCESSORIES

16. Variety of Shoes
(Velvet Slides)
Variety of Shoes
(Leaf Cuff Bracelet)
Variety of Clutches
(Embellished Clutch)
Variety of Duppatta’s
(Lawn Dupatta)

17. Variety of stoles
(Printed Stole)
Variety of Bags
(Cross body Bags)
Variety of Necklace
Variety of Notebooks

18. Variety of Perfumes
(Perfumes)
Variety of Sunglasses
(Sunglasses)
Variety of Wallet
(Woman’s Wallet)

19. HOME ACCESSORIES

20. Bed Covers
Duvet Covers
Cushion CoversFurniture

21. Coasters And Placemats
Table Covers And Runners Crockery

22. PRICE

23. • Based on the quality of products.
• Based on the seasons.
• Based on the offer Freebies.

24. PLACE

25. • First outlet was opened at Zamzama Shopping Mall Karachi and then in different other
cities of Pakistan.
• Khaadi has its international outlets in Canada, UAE and USA.
• Retail shops are opened at
• Lahore
• Karachi
• Rawalpindi
• Islamabad
• Faisalabad
• Sialkot
and so on.
• Peshawar
• Gujranwala
• Gujrat
• Hyderabad
• Rahim Yar Khan
• Multan

26. PROMOTIONS

27. Brand image, or Logo
Network

28. Rely on the power of social networks
Advertisement
Season Sales

29. Build business partnerships with other organizations
Offer freebies
Shopping bags

30. Develop relationships with your customers
Encourage customers to talk about their experience using your business
outlets

31. STP
•Segmentation
•Targeting
•Positioning

33. SEGMENTATION
• Geographic Segmentation
• Demographic Segmentation
• Psychographic Segmentation
• Behavioural Segmentation
Targeting
(Selection of any segment for Business)
Positioning
(Core Ideology)

35. CONCLUSION
• Khaadi will keep improving every year.
• More emphasis on Design Studio.
• Experiment and focus on silks.
• Keep exploring the palette.

36. THANK YOU
ANY QUESTION??