SlideShare a Scribd company logo
2. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
memorable?
5. What message is this advert/product sending to the
audience? Was there a memorable slogan?
6. Which arguments and/or technique of persuasion(s) were
used; were they effective?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Product(s)
advertised
2. Who is the
target audience?
3. Visuals 4. Audio 5. Message/
Slogan
6. Appeal 7. Your vote
Pepsi Anyone American Diner
relatable as
anyone will have
asked for coke
and been asked
if coke was ok
very strong
colours
Music
humorous
Pepsi is better
than ok
Celebrity
endorsements
Bad Cardi B
was in it
Mercedes A
Class
16+ Fast paced ,city,
Suburbs
Funky music Say the word
If you ask for
something it
usually happens
Music stars and
other actors
Fun appealing
Walmart
Pick up
anyone Walmart car
park
80’s music anyone can
pick up
Famous movie
cars
Good fun
Avengers
Endgame
13+ Dark gloomy Pacey exciting People move on
(except the
avengers)
Well known
actors and it
being an
avengers film
Good gets
people excited
for the movie
1. Be specific: who is this advert most likely to appeal to?
(kids, teens; young adults, older adults; gender: men,
women, both) How do you know this audience type is
targeted?
2. What is the narrative of the film? What hints are given?
How does this draw the audience in?
3. What visuals stand out in this advert; what do you
remember seeing?
4. What sounds (including music) did you hear that made it
memorable?
5. What colours were used in the trailer that stood out? What
are their connotations? What does this suggest about the
narrative of the film?
6. How were the camera shots edited together? How might
this engage the audience and persuade them to watch the
film?
7. Thumbs up or thumbs down? Did you like the advert? If so,
why? If not, why not?
1. Who is the
target audience?
2. Narrative 3. Visuals 4. Audio 5. Colour 6. Editing 7. Your vote
13+ Montage of the
avengers dead
and shows the
avengers coming
to terms with
what happened
then training
ends with the
avengers walking
together as if
they are about
to have a fight
Dark gloomy
depressing
mysterious
everyone has
disappeared
Simple fitting
music sounds
like wind almost
at the start later
sounding like its
building up to
something
Black white with
little bits of
other colour lots
of shadows right
up until the end
where there is
sunlight
Fast paced
mysterious gets
the point across
(some people
move on but not
us)
Good hypes
the viewer for
the film

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Superbowl advert worksheet

  • 1. 2. Be specific: who is this advert most likely to appeal to? (kids, teens; young adults, older adults; gender: men, women, both) How do you know this audience type is targeted? 3. What visuals stand out in this advert; what do you remember seeing? 4. What sounds (including music) did you hear that made it memorable? 5. What message is this advert/product sending to the audience? Was there a memorable slogan? 6. Which arguments and/or technique of persuasion(s) were used; were they effective? 7. Thumbs up or thumbs down? Did you like the advert? If so, why? If not, why not? 1. Product(s) advertised 2. Who is the target audience? 3. Visuals 4. Audio 5. Message/ Slogan 6. Appeal 7. Your vote Pepsi Anyone American Diner relatable as anyone will have asked for coke and been asked if coke was ok very strong colours Music humorous Pepsi is better than ok Celebrity endorsements Bad Cardi B was in it Mercedes A Class 16+ Fast paced ,city, Suburbs Funky music Say the word If you ask for something it usually happens Music stars and other actors Fun appealing Walmart Pick up anyone Walmart car park 80’s music anyone can pick up Famous movie cars Good fun Avengers Endgame 13+ Dark gloomy Pacey exciting People move on (except the avengers) Well known actors and it being an avengers film Good gets people excited for the movie
  • 2. 1. Be specific: who is this advert most likely to appeal to? (kids, teens; young adults, older adults; gender: men, women, both) How do you know this audience type is targeted? 2. What is the narrative of the film? What hints are given? How does this draw the audience in? 3. What visuals stand out in this advert; what do you remember seeing? 4. What sounds (including music) did you hear that made it memorable? 5. What colours were used in the trailer that stood out? What are their connotations? What does this suggest about the narrative of the film? 6. How were the camera shots edited together? How might this engage the audience and persuade them to watch the film? 7. Thumbs up or thumbs down? Did you like the advert? If so, why? If not, why not? 1. Who is the target audience? 2. Narrative 3. Visuals 4. Audio 5. Colour 6. Editing 7. Your vote 13+ Montage of the avengers dead and shows the avengers coming to terms with what happened then training ends with the avengers walking together as if they are about to have a fight Dark gloomy depressing mysterious everyone has disappeared Simple fitting music sounds like wind almost at the start later sounding like its building up to something Black white with little bits of other colour lots of shadows right up until the end where there is sunlight Fast paced mysterious gets the point across (some people move on but not us) Good hypes the viewer for the film