Sunstein argues that while filtering online content allows individual choice, it can also fragment society and polarize groups. In a diverse society, people need exposure to unexpected ideas and shared experiences to bring them together. However, the internet allows extreme specialization and fragmentation as people choose only like-minded sites, worsening polarization over time through social cascades and groupthink. Sunstein proposes some policy options like voluntary self-regulation or subsidizing diverse public spheres to address these issues.