1. RESUME
Ph: +919892641601/9561113746 Name: Sunil Rakesh Singh E-Mail:
sunnysingh_1987@yahoo.in
SYNOPSIS
 Over 6.9 years of experience in FMCG & Retail Sales & Marketing & presently have been associated with Zydus Wellness
Ltd.
Personal Profile
 A competent professional with over 6.9 years of experience in Sales and marketing.
 Currently associated with Zydus Wellness Ltd. as Sales Officer
 Have expertise in development and implementation of business strategies, systems development,
product positioning and Client Relation Ship Management
 An effective communicator and team leader with proven team building and management abilities.
Extensive experience in Data management, product launches & product promotion events.
Employment History.
Sales Officer – Zydus Wellness Sikkim (Cadila Group) For Nasik , Aurangabad, Jalana and Beed From
May 2014 to till Date.
Brand : Sugar free , Everyuth and Activelife .
Key Deliverables.
 To Guarantee Area’s sales performance through distributors Channel covering entire Nasik, Aurangabad, Jalana and
Beed with Monthly turnover of Rs.25 Lakh
 Direct reporter’s 2’ Sales Representative and 8 DSR
 Trained & coach SR & DSR for better result
 Ensure all sales and Distribution network works as per company norm.
 Sales trends, Market developments and competition
 Planning of new infrastructure and new towns appointment
 Create & implement the area strategy & market development plan
 Plan & conduct various marketing & dealer support activities as per the business requirement.
 Assure & improve visual effect in Branding & Display in all districts even at outlet level.
 Analyze Stock Movement based on the secondary sales and have a complete control On Inventory
 Do sales analysis and accurately forecast Sales and Stock requirement And Coordinate with Logistics for the same.
 Have a Clear focus on channels like Modern trade, Institution
 Establish Travel and Market Contacts Plan for Self, Direct reportees.
 Have Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly Yearly
 Regularly up-date your immediate supervisor and the marketing team on Sales trends, Market developments and
competition
Key Achievements.
 Added Super Stockiest Distributor For Aurangabad and Nasik Ruler
 Successfully achieved 110% of the assigned target
 Merchandising and innovative ideas for visibility
 Ensure Proper Width and Depth of Distribution
 Sales Volume increases from Rs 18 Lacks to Rs 25 Lacks Average .

2.  Successfully launch Advance Scrub and Advance Peel off .
Sr.SR – GlaxoSmithKline for Jalgoan and Buldhana Ruler - Dec-2012 to April-2014.
Brand : Horlicks, Boost, Eno, Iodex and Crocin .
Key Deliverables.
 Appointing New Sub D and replacing the underperforming Sub D.
 Opening and developing new rural towns.
 Sales Planning & Customer Mapping
 Sales promotion activities & new product launch
 To train distributors salesman
 Planning & building sales infrastructure.
 Maintaining overall system and streamlining operations as per the company guidelines.
Key Achievements:
 Added 8 Sub D in Jalgoan.
 Successfully achieved 110% of the assigned target
 Merchandising and innovative ideas for visibility
 Ensure Proper Width and Depth of Distribution
 Sales Volume increases from Rs 14 Lacks to Rs 22 Lacks.
 Successfully launch Horlicks Kesar Badam & we have opened the 115 outlet in my territory.
 Foods Contribution increases from 15% to 34%
Team Leader – MARICO Ltd for Western Mumbai ( Borivali to Goregaon )
Period – Jan 2012 to December 2012.
Brand : Parachute, Saffola, Jasmine, H&C, Setwet and Livon .
Key Deliverables.
 Focusing on product availability, visibility
 Tracking secondary sales on a daily basis.
 Weekly and monthly meeting with reporting authority.
Key Achievement.
 Distribution increases from a level of 1120 to 1440 outlets.
 Planning & building sales infrastructures.
 Achieved 100% of the assigned target
Team Leader – MTS (Syshtama Shyama Telecom Services) at Western Mumbai
Period- Jan 2009 to Dec 2011
Key Deliverables.
 Sales Planning & Customer Mapping.
 Implementation of Market Width & Depth increase.
 Handling 12 Brand Promoters in Western Mumbai.
 To Manage Proper Customer relationship.
 Register the customer's complaint in software.

3. Key Achievement.
 Successfully launch MTS Data Card.
 Achieved 100% of the assigned target
 Sales Volume increases from 12 lacs to 20 lacs within 6 Month.
 Developed new infrastructure for Brand Promoters.
ACADEMIC DETAILS
Computer Proficiency
Certification Course: MSOffice, HTML, Internet from APTECH COMPUTER
Internet : Proficient in Searching & Surfing, Social Media Networking
Certificate
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School/College/University Subjects/Specialization
Percentage
B.A
(2010)
Purvanchal University ANC History , Economy,
Political Science
53%
H S C.
(2008)
Allahabad Board Science
64%
S.S.C
(2006)
Allahabad Board Science 51%
PERSONAL DETAILS
Father Name : Rakesh Singh
Date of Birth : Oct 30, 1987.
Marital status : Married.
Present Address : Plot No 12, Om Puja Apartment Tarwalanagar dhindhori road Panchvati Nasik- 422001
Permanent Address : Azad Welfare housing Soc. No.1 Krantinagar, Akurliroad, Lokhandwala kandivali (East)
Mumbai-400101
Place: Nasik (Sunil R. Singh)