Krishna Kumar is seeking a position as a marketing professional with over 6 years of experience in sales, marketing, business development, and relationship management in the UAE food industry. He has a proven track record of achieving sales targets and developing strong customer relationships. His core strengths include sales force effectiveness, retail sales, and excellent customer focus and service.

1. Krishna Kumar v. s
P.O. Box No: 120799.Bur Dubai
Tel: (055) 805‐2646
0561622437
krishnaa_kk@yahoo.com
Seeking Position as
MARKETING PROFESSIONAL
Product Sales / Customer Services / Industry Compliance
Business Development / Relationship Management / Team management
A Sales professional with more than 6 years of UAE industry experience in Sales, Marketing,
Coordination, Business Development all over Dubai, Sharjah, Abudhabi, Ajman and other
Northern Emirates; Specialized in FMCG / HORECA Sales & Marketing. Eager and willing to
learn new skills, take on challenges. Possesses innate ability to motivate employees to provide
exceptional customer service. Outstanding Communication / Listening skills resulting in client
confidence. Effectively meet deadlines, achieve targets and work under pressure.
CORE PROFESSIONAL STRENGTHS
Sales Force Effectiveness Retail Sales Customer Focus / Service
EMPLOYMENT HIGHLIGHTS
Excel Foods LLC, Al Quoz, Dubai AUG 2014 TO PRESENT
SENIOR SALES / HORECA
 Plan, develop and manage product sales according to an agreed market development strategy.
 Handling almost all five star and four star properties, Restaurants Chains, Café and
Catering all around Dubai and northern Emirates
 Marketing of Frozen foods, Sea Foods, Arabic Foods, Dry products, Canned Products etc.
 Identify all Horeca outlets in the territory assigned, exiting, newly opened, refurbished etc.
 Classify all Horeca outlets which either sell products or attract key target consumers according
to the criteria set by the Horeca channel manager;
Business Development Consumer Programs Sales Goals / Action Plans
Bilingual : English, Hindi Relationship Management Marketing / Coordination
Sales/Brand Promotions Cash Management Team Management

2.  Develop coverage and frequency plan for territory based on Horeca and trade strategy;
 Maintain the database of all Horeca outlets in the territory assigned;
 Achieve targeted product availability by brand to ensure the company achieves the highest
levels of consumer and trade satisfaction.
 Maintain excellent relations with Horeca owners managers in the territory; in order to become
benchmark supplier with the FMCG category,
 Call frequency and outlet call plan in the territory in order to meet the horeca objectives
through effective distribution and merchandising materials communication activities; Maintain
accurate records and to submit reports as requested in order to ensure effective communication
is maintained with management.
 Implement and evaluate sales plan and route plan.
 Prepare and present proposals and quotation to customers for the supply of products and
services.
Highlights
 Successfully negotiated and closed new sales, prepared proposals and quotations, negotiated
and won new contracts consistently.
 Contributed to identifying upcoming product opportunities – Supported product development
to enhance/develop current/new products.
Continental food processing LLC. Ajman AUG 2013 - MARCH 2014
SALES EXECUTIVE / HORECA
 Responsible for Institutional sales for Dubai, Sharjah and northern emirates.
 Achieving month to month targets.
 Consistent evaluation of retail sales performance.
 Handling sales and order follow up.
 Assigned to do a market survey of cooked and half cooked frozen food products and
competitor analysis conducted in Hypermarkets, Supermarkets and Departmental stores all
over Dubai, Sharjah and Northern Emirates.
 Collection of new products information from the market and informing to the concerned
manager.
 Assisted brand manager and production manager during the listing of our value added products
in Grand super market, Ansar galleria, Carrefour Ajman, Geant hyper market.
 Responsible for opening new accounts and bringing sales through Hotels, Restaurants, Trading
Companies and Super Markets.
 Handling customers with respect to ordering, introducing new products, Collection of
outstanding.
Highlights
 Active participation and co-ordination for pricing.
 Handling HORECA, Trading companies and supermarket sales.

3. Continental food processing LLC. Ajman APR 2010 - JULY 2013
SALES CO-ORDINATOR
 Responsible for achieving Key Parameters of Customer satisfaction, Maintain healthy relations
with new and existing clients, External distributors, Representative and agents.
 Co-ordinating with Brand manager, Sales Manager, Sales Executive & Logistics with respect
to order Execution, stocks, Delivery and pricing.
 Communication with regional sales team for status of order and position of sales.
 Responsible in implementation of sales strategy as prepared by the sales manager.
 Updating the sales order in the database, maintaining the MIS on regular basis.
 Providing inputs and ideas into marketing enterprise and subsequently promote them and
monitor responses.
 Outstanding payment follows ups based on ageing summary.
 Prepare monthly, weekly or daily sales analysis.
 Collection, analysis and accounting the information in order to increase the productivity of
sales.
 Co-ordinate and arrange delivery schedule, Interaction and follow up with existing customers
on a daily basis through phone and email.
 Responsible to handle customer complaints and queries regarding sales and service
Action International Grease and Lubricants trading LLC. APRIL 2008 - FEB 2010
MARKETING EXECUTIVE
 Ensure availability of products at the best rates at possible locations in alignment with the new
roll out schedule as per the annual business plan.
 Was responsible for selling automotive, industrial and speciality lubricants and for achieving
monthly individual targets.
 Placement of products in Dubai, Ajman and Sharjah markets.
 Giving awareness to customers about new plans and schemes.
 Conceptualizing & implementing Public Relations, Corporate communication strategies for
product lines, corporate image etc. to build consumer preference & achieving organizational
targets.
 Excellent knowledge about mechanics and properties of lubricants.
Highlights
 Handled region like Dubai, Sharjah , Ajman in marketing Front
 Handled African market for exports.
TATA Teleservices (I) OCT 2006 - FEB 2008
OPERATION EXECUTIVE

4.  Identify potential walk-in customers selling the product and after sales services.
 Maintaining an excellent standard of customer service by explaining choice and providing
recommendation ensuring that customer and business needs are met
 Planning and implementation of different promotional activities to increase the market share
 Responsible for 100% resolution of pending installs
 Complaints & Resolution, port utilization, coverage and feasibility.
 Prepaid renewal & post paid connection, maintaining, refunds in the territory.
 Responsible for customer satisfaction/service delivery
ICICI Prudential Life Insurance CO. JAN 2006 - SEP 2006
FINANACIAL SERVICE CONSULTANT
 Direct selling division of insurance Bangalore, Karnataka.
 Business Development - Identify new markets where business is on the rise support consultants
and drive sales through them.
Training Projects
ICICI Prudential Life Insurance CO
Project title: Market potential of tax saving services provided by the company in bangalore.
Achievement
 Won prizes for HR and marketing games at P.G level
 Coordinator of HR committee luminance.
 Participated in management meet organised by Hindustan college .Coimbatore.
Academic Credentials
 MBA in Marketing & Human Resource from Tamil Nadu College of engineering, ANNA
University.
 Bachelor degree in commerce from University of kerala.
Computer Proficiency
Operating Systems Windows 98/2000/XP,
Productivity Tools MS-Office and Working Knowledge of Internet.
Personal Details

5. Date of Birth 05 February 1982
Languages: English, Hindi, and Malayalam.
Address P.O. BOX- 120799, Bur Dubai ,UAE.
Nationality INDIAN
Driving license UAE light vehicle driving license holder