The document summarizes feedback from a focus group on a film trailer: - The focus group praised the menacing soundtrack that added to the fear of the main character losing his sanity. However, they disliked the lack of diverse locations. - Based on feedback, intertitles were improved to better propel the narrative. Additional deaths were filmed to show the character hurting others as he spirals downward. - The creator was happy with the overall score of 7/10 from the focus group. Getting feedback helped improve the final product compared to not getting any reviews.

1. What have I learnt from audience feedback?
EVALUATION PT.4

2. Section A: What praise & criticism was highlighted in our focus
group?
One of the main praise’s in our focus group was that the music behind what was going on-screen really added to the
fear of the character (Leo) as he loses his sanity, and mind and let’s in the demon that’s possessing him. The fact that
one man could lose so much and yet continue to fall into a literal hell, accompanied with a menacing soundtrack and
the three main genres we had included really worked well with our audience/feedback group, despite concerns that it
was a little too downbeat amongst ourselves. Countering this was the much disliked lack of location shared by the
focus group, something we refused to change due to the main narrative we thought worked well. Leo – sheltered and
trapped in the one location throughout the trailer, although it was heavily disliked by the focus group (15 votes for a
more diverse use of location).

3. Section B: What last minute changes did we make to the trailer
and how did they help?
Our main last minute change would have to be the inclusion of useful inter-titles. Before the final cut, our trailer did
have intertitles but they weren’t really of any use to propelling the narrative forward and were almost contradictive to
that of what was going on-screen. Second to this was the music, as said in the last slide that the music was a real want
throughout our focus group, and added primarily to the action-genre area of our trailer, despite it being a hybrid of all
three. We also included far more deaths in our trailer, realising that in character Leo’s downward spiral that he would
inevitably have to hurt people around him, so we went back on location and filmed more cutaways of him hurting
both himself and others and including deaths of others, all seemingly caused by him.

4. Section C: Personal Review
After reviewing what the feedback group gave us, which equalled out at an average score of 7/10, I am very happy
with the final score given. Creating a horror that included all the main three genres (action, gore and psychological)
wasn’t at all an easy task, but we decided that creating one with one main focus and implementing the other two
would be better than creating a trailer throwing in all three as we went along. Without the feedback group, I think our
final product would be far worse than what we’ve finished up with.