The document summarizes a market analysis report on HCL Info Systems laptops in Patna. The intern conducted primary research including surveying retailers to understand market share of brands. Secondary research analyzed factors affecting customer purchases. A questionnaire was used to collect data from 300 consumers and retailers. Analysis found HP and Dell have most market coverage. Customers prefer other brands over HCL due to lack of uniqueness, poor service, high prices and insufficient advertising. Recommendations include improving after-sales service, increasing promotions, customizing products to Indian needs, and providing installment plans to attract more customers.

1. SUMMER INTERNSHIP REOPRT ON
MARKET ANALYSIS OF HCL INFO SYSTEM IN PATNA
AVINASH KR SINGH
11BSP0209

2. PRIMARY RESEARCH
OBJECTIVE
 Initially we have to do the market survey of HCL ME laptops with comparison to
other brands i.e. starting three days of the project we visited as many as retail
outlet in Patna for gathering the information that which company / brand is most
suggested by the retailers and why ?
 After that, the second step we followed is to gain the knowledge of the product
information of HCL laptops and desktops in different category of consumer
requirements so that we can deal with the customer confidentially and clears all
the pro and cons of the HCL products that they are planning to purchase from the
shops.
 Next step is to create the awareness in the IT market, which we insatiate by
canopy’s and on floor managing retail store which help us to understand the
requirement and expectation of the customers. Being the floor manager in the
store we are also required to maintain the adequate inventory level.
SECONDARY RESEARCH
OBJECTIVE
My Secondary research objective is to analyses the factors affecting the buying behavior of the B2C
customers. For this I used my own questionnaire and I also interacted with customers as well as some
retailers.

3. RESEARCH METHODOLOGY
For carrying the research I have used both primary as well as secondary data.
PRIMARY DATA: For collecting the primary data I have framed a questionnaire.
SECONDARY DATA: I have used the website www.hclinfosystems.com
and various journals to get the required methodology.
SAMPLE SELECTION
The sample taken for the research, comprises of various retailers, consumers at PATNA.
SAMPLE SIZE
Sample size which we have considered for conducting the research is 300 including retailers
and consumers at PATNA.
TIME FRAME
The time frame of the research is 8 weeks i.e. 9th of April to 9th of June 2012.
LIMITATIONS
The results which we have concluded are thoroughly based on our sample data. We have
tried our level best to obtain a fair reflection of the original scenario of the conditions
prevailing in the market.
Appropriate approximations are taken where ever accurate data was unavailable.

4. COMPETITOR OF HCL ME LAPTOPS
Positioning Communication Theme
Brand
Dell Partner in Success Take Your Own Path
Hp Innovators Personal Again
Acer Solution Provider Life is Busy, Acer Makes it Easy
Compaq Enabler of Mobile Computing Get Going
Lenovo Feature Rich New World, New Thinking
Toshiba Performance Feel Quality, Feel Toshiba
Sony Design / Aesthetics Closer to You

5. DATA AN ALYSIS & GRAPHICAL DATA INTERPRETATION
1. WHICH LAPTOP DO YOU USE
OTHERS
HP
SONY VAIO 15%
29%
8%
LENOVO
13%
HCL ME DELL
11% 24%

6. 2. WHY DID YOU CHOOSE THIS BRAND?
low price
9%
brand image
19%
good service
51%
looks
5%
avaliablity
8%
recommendati
on
8%

7. 3. WHICH NAME YOU HAS HEARD MOST ?
60%
50%
48%
40%
30%
20% 24%
10% 13%
7% 8%
0%
HP DELL HCL SONY VAIO LENEVO

8. 4. WHICH BRAND DO YOU THINK HAS A BETTER AFTER SALE
SERVICE ?
50%
45%
44%
40%
35%
30%
25%
20% 22%
20%
15%
10%
5% 7% 7%
0%
HP DELL HCL SONY VAIO LENEVO

9. LIMITATIONS
 All the analysis is done , targeting Patna computer market
 Most of the respondent are biased on answering the questioners
 At sometimes there was problem of non-responsiveness at some
authorized and non-authorized center...
FINDINGS
 Most of the market is covered by HP and Dell.
 Customer don’t prefer HCL laptops because it does not have any USP in
their product line.
 Another Reason for not preferring HCL products are bad service , bad
products , price , lack of advertisements.

10. RECOMMENDATION
HCL says that it has got a wide network of services center and they can solve any
problem within 48 hour but they fail on this commitment, this act make customer to
loose its trust.
HCL should understand that push strategy is not always good but they should win
the confidence and heart of customer by providing them value for money.
Promotional activity are very less therefore they should invest in advertisement
and create brand awareness.
Brand image of HCL in laptop segment is low and it is considered as cheap brand
with low quality.
HCL should design their product according to customer requirement of India.
Most of the product are standard product whereas now the age of customize
product .
HCL should provide good tag line to its name that can make the association of
customer to the company.
HCL should make alliance with the financial organization that can provide
installment facilities to the customer.
HCL should provide some sales based incentive and training so that they can be
motivated for more selling's.
HCL should try to raise EC2 and EEC attributes of PC’s that can be projected as
best buy. And also project some special feature as sound or graphics or any other

11. CONCLUSIO
N
“every product is made to sell, only we have to find the potential buyer “.
And
“ How To Deals With The Customers And Convince Them ? ”
The whole responsibility is to keep them in our side and understand the necessary
of the customers.

12. THANK YOU
Date : 11/06/2012