The document discusses the results of surveys conducted on students and laptop dealers in Ranchi, India regarding laptop purchasing behaviors. Key findings include: - For students, the most important information sources for purchase decisions are friends/family and famous brands, while the preferred payment and purchase locations are cash and agency stores respectively. - Dealers identified Dell as having the best after-sales service, Lenovo and Toshiba as cheap and best brands, and HP as having the best marketing strategy. Dealers also noted that battery life depends on customer usage. - For both students and dealers, price and features are important factors, though price is given more weight, and maximum laptop sales occur from October to December.

1. Buying behavior of Laptops

2. A laptop computer (also called notebook computer) is a
computer that integrates all the elements that needs to
run properly, including a battery power supply, a
screen and a keyboard, in a small casing.
ADVANTAGES OFFERED BY LAPTOPS OVER
DESKTOPS:
 Mobility
 Better displays
 Lighter weight
 Better computing and battery power
 More features

5.  Normal laptops
 Netbook
 Tablet PC
 Ultra-mobile PC
 Rugged laptops
 Ultrabook

6.  Weight
 Power Consumption
 Processing Power
 Warranty
 Operating System
 Brand Matters

7.  HP
 DELL
 LENOVO
 SONY VAIO
 ACER

8.  USA based company
 Founded in the year 1939.
 Listed as one of the 2011 Global 100 Most
Sustainable Corporations.
 Revenue for FY11 was $127.24 BILLION USD.
 Operates in approximately 170 countries worldwide.
 Product line includes pavilion, slimline, media center,
blackbird series etc.

9.  Segment - Home Users, Government Institutions,
Large Corporate and students
 Target Group - Small and medium size enterprises,
Public Sector Divisions, Students and home makers
who need systems for their daily work
 Positioning - Trustworthy and consumer centric
Computer provider

10.  USA based company
 Founded in the year 1984.
 Revenue for FY12 was US$ 63.07 billion.
 Product line includes inspiron, XPS, studio, alienware
etc. series PC

11.  Segment - Home Users, Governmental institutions,
Large Corporate and Students
 Target groups - Small and medium size enterprises,
Public Sector Divisions, Students and home makers
who need systems for their daily work
 Positioning - Customer’s choice and customer’s
tailored service provider

12.  China based company
 Founded in 1984
 Revenue for FY12 was US$ 29.57 billion.
 Product line includes ThinkPad, IdeaPad, Thinkcentre,
IdeaCentre etc. series PC

13.  Segment - China, Middle East Countries, Africa, India
 Target groups - Small and medium size enterprises,
Public Sector Divisions, Students and home makers
who need systems for their daily work
 Positioning - Building new products at affordable
prices

14. 17.10%
13.70%
13.40%
12.70%
5.60%
37.50%
% MARKET SHARE
LENOVO
HP
DELL
ACER
HCL
OTHERS

15. SAMPLE SIZE
 90 STUDENT
 10 DEALERS
According to the survey conducted in Ranchi and
Birla Institute of Technology, Mesra the following
Results are derived.

16. 32.22%
22.22%
12.22%
10%
8.88%
7.77%
6.96%
STUDENT
DELL
HP
SONY
VAIO
OTHERS
HCL
LENOVO
60%
40%
CUSTOMER
DELL
HP

17. 35.56%
24.44%
22.22%
8.88%
8%
1.11% 0.00%
CUSTOMER'S FUTURE PREFERENCE
DELL
HP
SONY VAIO
OTHERS
LENOVO
ACER
HCL

18. 6.67%
50%
35.56%
7.78%
PRICE PREFERRED BY THE CUSTOMERS IN RUPEES
<30000
30000 - 40000
40000 - 50000
>50000

19. Product
factors Highest High Medium Low Lowest Total Mean
Computer
brand
205 (41) 128 (32) 51 (17) 0 (0) 0 (0) 384 4.27
RAM size 175 (35) 192 (48) 21 (7) 0 (0) 1 (1) 389 4.32
Hard disk 135 (27) 180 (45) 39 (13) 8 (4) 1 (1) 363 4.03
Screen size 50 (10) 120 (30) 129 (43) 8 (4) 3 (3) 310 3.44
Design 90 (18) 176 (44) 63 (21) 6 (3) 4 (4) 339 3.76
Internet 275 (55) 92 (23) 24 (8) 2 (1) 3 (3) 396 4.4
OS 160 (32) 152 (38) 42 (14) 4 (2) 1 (1) 359 3.98
Appreciative
after sales
65 (13) 144 (36) 84 (28) 20 (10) 3 (3) 316 3.51
Service
center
nearby
185 (37) 124 (31) 36 (12) 12 (6) 4 (4) 361 4.01
Insurance
duration
150 (30) 100 (25) 75 (25) 16 (8) 2 (2) 343 3.81

20. Price
factors Highest High Medium Low Lowest Total Mean
Computer
price
30 (6) 160
(40)
108 (36) 8 (4) 4 (4) 306 3.4
Relative
tools price
25 (5) 128
(32)
120 (40) 20 (10) 3 (3) 296 3.28
Member
discount
80 (16) 116
(29)
99 (33) 16 (8) 4 (4) 315 3.5
Credit card
payment
30 (6) 96 (24) 81 (27) 50 (25) 8 (8) 265 2.94
Installment 35 (7) 84 (21) 99 (33) 40 (20) 9 (9) 267 2.96
Free service 145 (29) 96 (24) 93 (31) 10 (5) 1 (1) 345 3.83

21. Place factors Highest High Medium Low Lowest Total Mean
Reputation of
computer store
135 (27) 144 (36) 54 (18) 12 (6) 3 (3) 348 3.87
Convenience to
contact stores
170 (34) 136 (34) 45 (15) 6 (3) 4 (4) 361 4.01
Reliability of
stores
150 (30) 164 (41) 45 (15) 0 (0) 4 (4) 360 4.03
Good relations
with stores
140 (28) 108 (27) 60 (20) 20
(10)
5 (5) 333 3.7
Fine interior
decoration of
stores
40 (8) 68 (17) 111 (37) 20
(10)
18 (18) 257 2.85
Brand agency 110 (22) 152 (38) 60 (20) 12 (6) 4 (4) 338 3.5
Variety of
brands in stores
140 (28) 108 (27) 57(19) 18 (9) 7 (7) 327 3.63

22. Promotion
factors
Highest High
Medium
Low Lowest Total Mean
Discount 105 (21) 152 (38) 64(23) 6 (3) 5 (5) 337 3.74
Interesting
free stuff
90 (18) 120 (30) 90 (30) 18 (9) 3 (3) 321 3.57
Knowledgeabl
e sales person
110 (22) 156 (39) 45 (15) 18 (9) 5 (5) 334 3,71
Interesting ads 50 (10) 120 (30) 87 (29) 34 (17) 4 (4) 295 3.28
Computer
exhibitions
events
30 (6) 68 (17) 126 (42) 36 (18) 7 (7) 267 2.97

24. Results of survey on students:
 Information source for purchase decision:
Ask friends,family-44.44%
Buy the famous brand-5.56%
 Mode of payment:
Cash payment-56.67%
EMI facility-4.44%
 Preferred place of buying:
Agency store-44.44%
Online purchase-6.67%

25. Results of survey on dealers :
 Best after sales service: Dell-70%
 Brand considered as cheap and best by the dealers:
Lenovo-40%
Toshiba-30%
 Best marketing strategy: HP-50%
 Battery life:
100% dealers surveyed-battery life of a laptop depends on the
usage by the customer
 Maximum weightage:
Price of laptop-20%
Features of laptop-10%
Both-70%
 Maximum sale: Oct-Dec-80%