HCL Career Development Centre follows an 8 step process to develop solid marketing strategies. The steps include defining vision and goals, understanding the ideal client and competition, developing a core message, identifying brand identity, determining marketing strategy and budget, identifying activities for each strategy, creating sales tools, and executing, tracking and measuring results. Some of the key marketing strategies adopted by HCL CDC include advertising, direct marketing, public relations, events, word-of-mouth marketing, and strategic alliances. Developing marketing strategies helps HCL CDC focus its efforts on the most effective programs and achieve business objectives by integrating the strategies into its overall marketing and business plans.
HR Policy and HR Practices of Tata MotorsPavanJadhav33
This Presentation is about HR policies of Tata Motors.
HUMAN RESOURCE PRACTICES IN TATA.
Tata Group believe that people are there greatest asset and they adopt best practices to ensure healthy employee relations, employee growth and development as well as work satisfaction.
HR Policy and HR Practices of Tata MotorsPavanJadhav33
This Presentation is about HR policies of Tata Motors.
HUMAN RESOURCE PRACTICES IN TATA.
Tata Group believe that people are there greatest asset and they adopt best practices to ensure healthy employee relations, employee growth and development as well as work satisfaction.
A Report On The Financial Analysis Of Hindustan Unilever Limited (HUL)Navitha Pereira
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with a heritage of over 80 years in India. On any given day, nine out of ten Indian households use their products. In this report we do financial analysis of Balance Sheets and Profit & Loss A/Cs of the company. We also analyze the impact of demonetization and GST on the company and also look at the FMCG sector as a whole.
An Internship Project Report on Reliance Industries LimitedSagar Sharma
I had interned in Reliance Industries Ltd. jaipur in the marketing field, during my internship i learnt the marketing strategies which are adopted by the reliance in retail zone.
My project was on "Launch of a new retail store 'Reliance Super' at Element Mall, Jaipur.
A Study on Financial Statement Analysis of Ultratech Cement Limitedijtsrd
The process of Financial Statement Analysis includes various steps like ratio analysis, trend analysis, comparative statement analysis, schedule of changes in working capital, common size percentages, fund analysis, etc. Financial statement analysis refers to an assessment of the viability, stability and profitability of a business, sub business or project. The main objective of any financial analysis or financial statement analysis will be assessing corporate excellence, judging creditworthiness, forecasting bond ratings, predicting bankruptcy, and assessing market risk. Saddapalli Sai Deekshitha | Dr. B. C. Lakshmanna "A Study on Financial Statement Analysis of Ultratech Cement Limited" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45154.pdf Paper URL: https://www.ijtsrd.com/management/accounting-and-finance/45154/a-study-on-financial-statement-analysis-of-ultratech-cement-limited/saddapalli-sai-deekshitha
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
A Report On The Financial Analysis Of Hindustan Unilever Limited (HUL)Navitha Pereira
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with a heritage of over 80 years in India. On any given day, nine out of ten Indian households use their products. In this report we do financial analysis of Balance Sheets and Profit & Loss A/Cs of the company. We also analyze the impact of demonetization and GST on the company and also look at the FMCG sector as a whole.
An Internship Project Report on Reliance Industries LimitedSagar Sharma
I had interned in Reliance Industries Ltd. jaipur in the marketing field, during my internship i learnt the marketing strategies which are adopted by the reliance in retail zone.
My project was on "Launch of a new retail store 'Reliance Super' at Element Mall, Jaipur.
A Study on Financial Statement Analysis of Ultratech Cement Limitedijtsrd
The process of Financial Statement Analysis includes various steps like ratio analysis, trend analysis, comparative statement analysis, schedule of changes in working capital, common size percentages, fund analysis, etc. Financial statement analysis refers to an assessment of the viability, stability and profitability of a business, sub business or project. The main objective of any financial analysis or financial statement analysis will be assessing corporate excellence, judging creditworthiness, forecasting bond ratings, predicting bankruptcy, and assessing market risk. Saddapalli Sai Deekshitha | Dr. B. C. Lakshmanna "A Study on Financial Statement Analysis of Ultratech Cement Limited" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-5 , August 2021, URL: https://www.ijtsrd.com/papers/ijtsrd45154.pdf Paper URL: https://www.ijtsrd.com/management/accounting-and-finance/45154/a-study-on-financial-statement-analysis-of-ultratech-cement-limited/saddapalli-sai-deekshitha
Western companies are opening up their factories and offices in India in an unprecedented manner and thus creating a need to study the organization and management of their Indian counterparts. The emergence of India as an economic power over the recent years has created a need to understand the way business is carried out in that part of the world. Also important is to realize how businesses are founded and structured in India. Many Indian companieswere family businesses to start with and even today some of the biggest companies listed on Indian stock exchange continue to be owned partly by the families. This work attempts to study a typical Indian family retail business, its inception, its aspirations, the challenges faced in the context of an emerging economy and the possible roadways to map the future. With this aim in mind a classic case of Haldiram’s is presented here and analyzed.
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
Marketing Magic Workshop - 100 Marketing Magic Ideas to Grow Your BusinessManny Sarmiento
100 Marketing Magic Ideas to Grow Your Business
Mystify Your Audience with Magical Customer Service
Under-Promise and Over-Deliver!
Use Every Door Direct Mail EDDM
Join a Chamber of Commerce
Build Relationships!
Understand How Social Media Really Works!
Get a LinkedIn Profile NOW!
Join 10 Groups on LinkedIn!
Participate in 2 Discussions on LinkedIn Groups!
Get a Twitter, Facebook and Google+ Account
Create a Facebook Call to Action Tab!
Post Daily on Your Social Media Accounts!
Open a Pinterest Account and Start Pinning!
Start and Continue a Blog!
Put on an Education Seminar for Free!
Host an Event at Your Office!
Have a Grand Opening Event!
Get Out and Network Once a Week!
Learn How to Network!
Start a Weekly Information Email Newsletter!
Get a Website!
Learn Search Engine Optimization SEO!
Create a List of Keywords!
Fix Your Website!
Add G.A.S. to Your Website!
Create a Microsite!
Get Involved in Your Community!
Adopt a Street!
Join a Toastmasters Group!
Open an Audible Account!
Listen or Read a Business Book a Week!
Get a Table at an Expo!
Present a Seminar at an Expo!
Sign up for HARO!
Write Articles for Publications!
Get an Ezinearticles.com Account!
Submit an Ezine Article!
Write and Submit a Social Media Press Release!
Open a Hootsuite Account!
Start a Mastermind Group!
Attend a Speed Networking Event!
Send a Thank You Letter to the People You Met!
Create a Database of Birthdays and Anniversaries!
Send Birthday Cards to Your Clients!
Open a YouTube Channel!
Post a YouTube Video!
Create a New and Improved Logo!
Teach a Seminar or Class at a Local College!
Produce a “How-to” Report!
Write a Book!
Publish a Book on Lulu!
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Carry Your Book Everywhere You Go!
Dedicate Your Book to a Potential Client!
Record a CD Program!
Add Email Signup Form to Your Website & Blog!
Call a Business Acquaintance and Just Say Hi!
Carry Business Cards Everywhere You Go!
Attend a Seminar on Your Subject!
Attend a Seminar that’s Not on Your Subject!
Open a Basecamp Account!
Add a Project to Your Basecamp Account!
Take a WordPress Web Design Class!
Build the Microsite!
Print Promotional Items for Your Business!
Determine How You Will Create Top-of-Mind Awareness!
Revamp Your “Elevator Speech” (3 Seconds)!
Write Ten Ways You Provide Value to Clients!
Make a Coffee Appointment with a Business Stranger!
Change the Signature File on Your Outlook Program!
Watch James Wedmore’s YouTube Videos!
Record a Video Testimonial!
Read Seth Godin’s “Permission Marketing” Book!
Open a Send Out Cards Account!
Ask Someone How You Can Help Them with Their Business!
Send 10 Hand-written Thank You Notes!
Read Your HARO Email!
Respond to a HARO Query!
Take a CEO to Lunch!
Get a Professional Head Shot Taken!
Change Your LinkedIn Profile Picture!
Create a Professional Looking Banner for FB, Twitter, LinkedIn, Google+
Smile! Take a Break! Drink Water!
Wear "Happy Socks"
The Group LTCI market is good and different these days -- with recent activity in the LTC marketplace, more employee benefit brokers are looking for assistance implementing this solution for their clients... and there's a demand. Take a look at one of our recent success stories with a benefit broker and their employer client with over 19,000 employees.
while pursuing my BBA(H), i have done project on marketing research conducted by HCL-CDC, & my responsibility was as business development executives.here we basically addressed live business issues,
Here I must include all important details about Hindustan Computers Limited Technologies Company . It is useful for power point presentation and project work.
To analyze the market potential of HCL Career development center (CDC)
To analyze brand awareness of HCL CDC.
To assess the degree of customer satisfaction among the customers of HCL CDC
The project has been done on market potential of HCL career development center. HCL CDC is a part of HCL infoSystems one of the subsidiaries of the $5 billion company HCL enterprise. The other half of HCL enterprise is HCL technologies.
This is the analysis manage by MBA Student about the HCL technology project.
I a student from SSR Institute of management and research, Silvassa
My name is Krushang Thakor
CoolestInterviewEver(#CIE) Case Study by Singapore Management University (SMU)Apurva Chamaria
While organizations have been using social media as a platform for hiring through job postings and background checks, there has never been an end-to-end recruitment process on a single social media platform. #CoolestInterviewEver is a unique campaign launched by global IT major, HCL technologies that leveraged Twitter to create a complete recruitment engagement while amplifying “Employer Value Proposition” reach. The fundamental objective was to quickly create a preferred employer brand amongst the 32 countries where HCL operates. For the first time, hiring became a two way conversation on a social platform. Total engagement from prospective job seekers was 250 K with candidates from over 60 countries. While the total spend on this initiative was equal to the average spend on recruiting one employee, it ranks as one of the most impactful outreaches in social media history having been covered by more than 60 international publications . It has resulted in HCL technologies enjoying a refreshed and strengthened employer brand in more than 60 countries and more followers on Twitter than any other IT Services organization in the world.
HCL Technologies Limited is an Indian multinational IT services company, headquartered in Noida, Uttar Pradesh, India. It is a subsidiary of HCL Enterprise.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2. INTRODUCTION
TO
HINDUSTAN COMPUTERS LIMITED (1.1)
The 35 year old enterprise, founded in 1976, is one of India's original IT garage start ups. Its
range of offerings span R&D and Technology Services, Enterprise and Applications
Consulting, Remote Infrastructure Management, BPO services, IT Hardware, Systems
Integration and Distribution of Technology and Telecom products in India. The HCL team
comprises 90,000 professionals of diverse nationalities, operating across 31 countries
including 505 points of presence in India. HCL is a leading global Technology and IT
Enterprise with annual revenues of US$ 6.2 billion.
2
6. HCL INFOSYSTEMS LIMITED (1.2)
ABOUT THE COMPANY - A listed subsidiary of HCL is an India-based hardware and
systems integrator with a focus on emerging markets. It has a presence in 170 cities and 505
points of presence reaching 4000 towns throughout India and operations in emerging markets
including South Asia, Middle East & Africa. It has a strong distribution network of 93,000
outlets in over 9,000 towns in India. Its manufacturing facilities are based in
Chennai, Pondicherry and Uttarakhand. It is headquartered at Noida.
It is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a
century, we have developed and implemented solutions for multiple market segments, across a
range of technologies in India. We have been in the forefront in introducing new technologies
and solutions.
India's premier information enabling and integration company offers its customers technology
solutions across multiple platforms. It has partnerships with some leading global player like
Intel, Toshiba, HP, Ericsson, Microsoft, Nokia and Sun Microsystems among others.
HCL TECHNOLOGIES LIMITED (1.3)
6
7. ABOUT THE COMPANY - Formed in 1991 when HCL's R&D business was spun off to focus on
the growing IT services industry. They have decided to vast their features in Information
Technology all over the world. During last 20 years, HCL has expanded its service portfolio in
IT applications (custom applications for industry solutions and package implementation), IT
infrastructure management, and business process outsourcing, while maintaining and
extending in product engineering.
HCL Technologies is one of those seven companies. What has been the source of HCL’s
success during this period of economic turmoil? A combination of technical expertise and an
innovative management philosophy that unleashed the innovative thinking of empowered
employees.
As a $4.2 billion global company, HCL Technologies brings IT and engineering services
expertise under one roof to solve complex business problems for its clients. Leveraging our
extensive global offshore infrastructure and network of offices in 26 countries, we provide
holistic, multi-service delivery in such industries as financial services, manufacturing,
consumer services, public services and healthcare.
MISSION (1.4) – The Company has direct customer services centre across 160 locations
and two ISO 9001 certified state-of-the-art manufacturing facilities. With a mission to provide
world-class information technology solutions and services to enable its customers to serve
7
8. their customers better, HCL Infosystems is forever setting new standards of IT in the country.
We enable business transformation and enrichment of lives by delivering sustainable world
class technology Products, Solutions & Services in our chosen markets there by creating
superior shareholder value.
VISION - A global corporation enriching lives and enabling business transformation for our
customers, with leadership in chosen technologies and markets. Be the first choice for
employees and partners, with commitment to sustainability.
8
9. CHAPTER II
RESEARCH OBJECTIVES
&
RESEARCH METHODOLOGY
RESEARCH OBJECTIVES (2.1)
I joined HCL CDC LIMITED, KOLKATA as an intern on 16th day of June, 2012. I worked in
the Marketing Department of HCL CDC and my profile was Collection of Data, making an
9
10. analysis for the Company, finding out the Opportunity and threats, and giving them a
better suggestion.
The objectives of the Executive Training at HCL (CDC Ltd.) are:
1. To identify the working of the organization.
2. To conduct an exhaustive analysis of the marketing department.
3. To build a good rapport with the company’s staff.
4. To do a practical and live observation of the work place.
5. To understand the attitudes and behaviour of the customers.
RESEARCH METHODOLOGY (2.2)
RESEARCH DESIGN:
10
11. • Determined the Information Sources: The researchers gathered data through
secondary sources and primary sources.
• PRIMARY DATA is collected through questionnaire,
search and research through place where today’s computer has been mostly used.
• SECONDARY DATA is obtained through magazines, newspapers, journals, and
websites and from other approaches.
DATA COLLECTION
The main data for the research was collected from primary data, direct questionnaire, and
direct interview. Other than general use of primary data some other forms of data collection
were used. The other main methods that were used for collecting data were secondary data
which include internet, news paper article, books etc.
The main tools that were used for the research purposes are:
• Primary Data
• Secondary Data
• Direct questionnaire
• Direct Interview
• Observational
Developed the research frame:
This includes deciding upon various aspects for the project on
which the entire research is based.
Nature of Study:
The project on which the researcher worked is descriptive and inferential in nature.
Data Source:
11
12. The researcher took the help of both primary as well as secondary sources. Secondary sources
being interaction with various IT people of the selected and has been chosen for the research
by the researcher. Secondary sources being the internet as the medium and the official sites of
the companies of IT sectors and corporate selling and feedback of HCL CDC.
Instrument Used:
The researcher used a Questionnaire cum schedule for market research for both the segments
horizontal and vertical. The Questionnaire was prepared by the researcher and Schedule was
provided by the company in which the researcher did its research report.
LIMITATIONS OF THE RESEARCH STUDY (2.3)
12
13. 1. The data collected was completely dependent on respondent’s view which could be biased
in nature.
2. Sometimes respondents do not provide any response or gives a partial response. The reason
being lack of knowledge or unwillingness to answer.
3. The sample size is small and it may not represent the whole population.
4. There is a huge time constraints and lots of task needs to be accomplished like preparing
reports, conducting surveys and spend time in the office to gain knowledge.
CHAPTER - III
ORGANISATIONAL PROFILE
13
15. COMPANY PROFILE - A Division of HCL Infosystems Limited carries forth a
legacy of excellence spanning across more than three decades. HCL CDC is an initiative that
enables individuals and organisations to benefit from HCL's deep expertise in the IT space.
The Company has ventured into the field of IT training with an objective to meet the
increasing demand for professionals across the country.
Among the fastest growing IT education brands in India, HCL CDC offers a complete
spectrum of quality training programs on software, hardware, networking as well as global
certifications in association with leading IT organisations worldwide.
Empowered with strategic alliances with leading IT organisations in India and abroad, HCL
CDC training solutions cater to diverse consumer profiles including individuals, enterprises,
academic institutions and Government enterprises.
Its alliance with leading IT corporations such as Microsoft, Red Hat and Oracle provides us
with valuable inputs for augmenting our curriculum as well as in adopting global best practice
in IT education. Our training solutions are designs to help you stay competitive today as well
as in the future.
WHAT MAKES HCL CAREER DEVELOPMENT CENTRE DIFFERENT
FROM OTHER IT TRAINING INSTITUTES?
15
16. HCL CDC IT’S A TOUGH WORLD; WHY NOT ARM YOURSELF
WITH A FEW ESSENTIALS SKILLS.
16
17. STUDENTS @HCL CDC FIND CAREER IN THE THINGS THEY
LOVE.
WHY HCL CAREER DEVELOPMENT CENTRE IS WELL KNOWN
ROUND THE GLOBE?
17
22. CHAPTER – IV
INTRODUCTION ON PROJECT
“MARKETING STRATEGIES OF HCL
CAREER DEVELOPMENT CENTRE”
INTRODUCTION ON PROJECT
22
23. PROJECT TITLE (4.1)
“MARKETING STRATEGIES OF HCL CAREER DEVELOPMENT CENTRE” - This
title tell me about HCL that how much market it
has because it includes the competitive study of all the IT Institutes, those are providing the
same course and have a very good reputation in market. I choose this title because I want to
study the market share of HCL and where it stands.
In IT education it has been said that if education is a kingdom then Students is its king.
Education involves only servicing to students, so satisfying them ultimately makes the
business more profitable.
MARKET RESEARCH
To Study the Marketing Dynamics and how much market share cover by HCL career
development centre.
Phase 1:
The objective of phase 1 is to collect data from the designated area/market and competitor
Analysis
Phase 2:
Collection of data from market, my regular target of data collection is 40 data per day from the
market.
Phase 3:
In competitor analysis, I have to find out the competitor of HCL CDC in Kolkata and their
marketing strategy.
SURVEY RESEARCH
23
24. A survey research is defined as the method of collecting information by asking a set of pre
formulated questions in a predetermined sequence in a structured questionnaire to a sample
of individuals drawn so as to be representative of a defined population. These questionnaires
are administered to an individualor a group of individuals through interviews. Typical survey
objectives involve describing or learning from an on going activity by studying the changes in
behavioural patterns of the subjects of interest to the researcher.
• Plan for achieving the same with weekly time lines.
• I have to collect the data from 280 customers (students) in a week.
• I will get fill the form of students those are interested in HCL CDC Hardware, software
networking, courses.
• I will try my best to achieve the weekly target and above the target.
Identification of segments:-
My customer segments are of two types:
I) Technical students (those students they are doing or done Engineering and any technical
courses.).
II) Non technical students (those students they are 12th Passed and graduate in any stream or
those are pursuing graduation.
PLAN ON HOW TO APPROACH SEGMENTS:
24
25. My plan for how to reach the target customers are as follows:-
• I have door to door contact with the customers.
• I have contact with many educational institutes for contact to students.
• I have organized the seminar with my group at the schools and college campus.
• I have use reference to reach the customers.
(4.2)
25
26. Marketing strategy is a process that can allow an organization to concentrate its limited
resources on the greatest opportunities to increase sales and achieve a sustainable competitive
advantage. Marketing strategy includes all basic and long term activities in the field of
marketing that deal with the analysis of the strategic initial situation of a company and the
formulation, evaluation and selection of market oriented strategies and therefore contributes to
the goals of the company and its marketing objectives.
Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill
market needs and reach marketing objectives. Plans and objectives are generally tested for
measurable results. Commonly, marketing strategies are developed as multi-year plans, with a
tactical plan detailing specific actions to be accomplished in the current year. Time horizons
covered by the marketing plan vary by company, by industry, and by nation, however, time
horizons are becoming shorter as the speed of change in the environment increases. Marketing
strategies are dynamic and interactive. They are partially planned and partially unplanned.
Marketing strategy involves careful scanning of the internal and external environments.
Internal environmental factors include:
• The marketing mix,
• Performance analysis and
• Strategic constraints.
External environmental factors include:
• Customer analysis
• Competitor analysis
• Target market analysis as well as evaluation of any elements of the technological,
economic, cultural or political/legal environment likely to impact success. A key
component of marketing strategy is often to keep marketing in line with a company's
overarching mission statement.
Once a thorough environmental scan is complete, a strategic plan can be constructed to
identify business alternatives, establish challenging goals, determine the optimal marketing
mix to attain these goals, and detail implementation. A final step in developing a marketing
26
27. strategy is to create a plan to monitor progress and a set of contingencies if problems arise in
the implementation of the plan.
PROCESS OF MARKETING STRATEGIES (4.3)
27
28. One of the main reasons small businesses fail is due to ineffective marketing. Developing a
marketing plan is the first step to ensuring one doesn’t become the failure statistics. HCL
CAREER DEELOPMENT CENTRE followed and developed a simplified marketing plan for
28
29. its businesses that remove the guesswork about what it absolutely need to know to market its
business.
There are eight steps to developing a solid marketing Strategy followed by HCL CAREER
DEVELOPMENT CENTRE:
• Define your vision and goals: Start with a vision that describes what you want your
business to be. The vision should inspire, energize, motivate and stimulate your
creativity. Define goals you would like to accomplish in a 12 month period. Your goals
set the direction you want to take with your marketing activities. Do you want to create
visibility for your company? Are you trying to generate demand for your services? Do
you want to establish yourself as the expert in your field? Your goals need to be
SMART: specific, measurable, achievable, relevant and time-based.
• Understand your ideal client and competition: Determine what motivates your ideal
client, what causes them pain, and why they would be interested in buying from you.
Then determine how you are different from your competition and how you want to be
viewed by your target. Highlight why you are different and what value you offer to your
clients.
• Develop your core message: Your core message is a short description of your business
that enables prospective buyers to know who you work with and what value you bring
to the relationship. It conveys this message in a manner that literally attracts the right
customers to you. A good core message projects what makes you unique and a benefit
to your ideal client.
• Identify your brand identity and apply it consistently across all of your marketing
efforts: You may need to define your personal brand and your corporate brand
depending on your business. In either case, your brand should fit your personality and
help get you noticed.
• Determine marketing strategy and budget: Identify the strategies you will use to
achieve your goals. First you need to determine what media channels you will use –
traditional or new media. Then you select which strategies you will choose: advertising,
direct marketing, public relations, events, word of mouth, and strategic alliances. The
types of marketing you choose within your strategy will depend on your unique
requirements. Your budget will help you determine your cash flow by mapping the
budget needed for your sales tools and each marketing strategy you decide to use.
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30. • Identify activities for each strategy: Your activities should be selected so they
accomplish your goals, reach your ideal client, make sense for your business, can be
executed regularly and effectively, and are affordable.
• Create your sales tools to support the tactics: These tools can include business cards,
brochures, a web site or blog, white papers, testimonials, or promotional items.
• Execute track and measure results: The last process of marketing strategy will be
execution of the said plan and then monitoring it effectively for better results.
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32. After Continuous interaction with our marketing experts at HCL CAREER
DEVELOPMENT CENTRE, we found out that commitment to develop
business marketing strategies is tough. There are plenty of other obligations vying for our
attention it is tempting to push formal strategy development towards the back burner. Giving
into that temptation, however, means putting your company in a disadvantage. Marketing
strategies help point you towards the very best marketing programs for the business. Without
strategies, you risk becoming unfocused in your marketing efforts, choosing programs that
don’t support general strategies. To be best, your marketing strategies ought to be integrated
into your marketing plan (which in turn should be area of the business plan). By integrating
strategies to your overall company plans, you can better achieve business objectives.
Additionally, with time this will result in more consistent decision-making through the
organization. Integrating marketing strategies into the marketing plan.
An advertising and marketing plan is similar in structure to some strategic business plan,
however with a narrower focus. Marketing plans include overall objectives; marketing
strategies; and marketing programs, each progressively narrower in scope.
– The aim addresses the large picture and sets a dark tone for the strategies. In general terms,
your marketing plan objective answers the question “How am i going to overcome my main
marketing challenge(s)?” If your clients are a new Web-based business, for example, a
primary challenge might be determining how to use your internet site to higher build client
business. An objective, therefore, may be “To enhance online client service in addition to
build site awareness and interest with clients.”
– Marketing strategies support your objective. The techniques define general approaches
you’ll decide to try meet your objective. For example, marketing strategies to offer the above
objective could include:
1) Improving online communication, information, and education.
2) Building understanding of and interest in your organization on the web, and three
communicating the Website’s existence and advantages to existing clients.
– Programs would be the things you will do to bring your marketing ways of life. Programs
for strategy 2 within the above example (improving online communication, information, and
education) could include:
1) Sharing experience and observations inside your industry through participation being
debated boards.
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33. 2) Offering an email newsletter.
3) Listing/submitting your website to targeted search engines and directories.
By keeping your business marketing strategies in mind while you initially choose marketing
programs, then making adjustments throughout every season according to those strategies, you
build a better foundation that your business can grow.
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34. OFFLINE CUM ONLINE MARKETING STRATEGIES OF HCL CAREER
DEVELOPMENT CENTRE (4.5)
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35. “Study Finds Inbound Marketing Leads Cost Far Less than Leads Generated
by Outbound Marketing” (4.6)
A recent study found inbound lead generation to be far more cost-efficient than outbound
marketing strategies. The study was completed by 167 professionals involved in their
business’ marketing strategy. They consisted of business owners, entrepreneurs, executives,
and sales people in businesses of all sizes. Almost ¾ of the companies were involved in the
business-to-business sector and were involved in business or professional services.
Respondents spent about 37% of their lead generating budgets on inbound marketing
techniques and about 30% of the budges on outbound techniques – such as direct mail, trade
shows and telemarketing.
The findings indicate that companies spent about $84/per lead using the inbound marketing
techniques and a whopping $220/per lead using outbound marketing techniques.
The average lead generation budget spending is illustrated in the following example:
The inbound marketing cost per lead advantage held true across businesses of all different
sizes (small, medium and large) and types (professional services, technology, etc.) Dollars
spent on trade shows were the least effective, where dollars spent on social media – especially
blogs –were most effective.
More than 48% of companies surveyed say they publish a company blog and nearly three
quarters of bloggers indicate the blog is updated weekly.
The most important question business owners need to answer these days is “How do my
customers make purchasing decisions and what are the most effective ways to positively
influence them during the process?”
Businesses agree that direct mail, trade shows and telemarketing channels are becoming less
attractive – in part due to the expense, and in part due to overall effectiveness. The channels
on the rise are Blogs and Social Media, and organic Search Engine Optimization — not only
are these channels less expensive, their reach is greater and the ability to establish
relationships is far more beneficial.
In the following chart, you can see which channels generate the bulk of the leads.
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36. Savvy businesses are finding they can spend money on the lower end of channel advertising
(inbound marketing), to receive a higher percentage of leads. Additionally, the study found
that leads that come in to the business through PPC, SEO and social media are more targeted
leads and are likely to have a higher lifetime value.
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38. DATA ANALYSIS AND INTERPRETATIONS
1. Do you think IT Education Industry is flourishing?
NUMBER OF RESPONDENTS: 130
A research showed that 88% people still believe that IT Education Industry is growing rapidly
and will continue to prosper in future while remaining 12% hold negative views about it
because of recession and fall in Indian economy.
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39. 2. Which is the Best IT Training Institute?
NUMBER OF RESPONDENTS: 130
A research showed that maximum number of students prefers to study from NIIT – THE
TURNING POINT followed by HCL Career Development Centre.
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40. 3. Where did you get to know first about HCL CDC?
A research conducted by HCL Career Development Centre showed that maximum attraction
comes from Television Ads, Internet, and Newspapers and so on.
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41. 4. Which one factor would you consider to be the most important one in considering
HCL CDC the best IT TRAINING INSTITUTE?
On the basis of internal cum external research, we found out that all the above shown points
are necessary for IT TRAINING INSTITUTE.
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42. 5. Which Course is more popular and demanded in the current IT market?
On the basis of internal cum external research, we found out that software courses are very
popular and has a good scope in IT Industry.
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43. 6. Which kind of Course students prefer for study?
On the basis of internal cum external research, we found out that students always prefer for
short term courses, reason being high low structure and lesser time span. For long term
courses, HCL Career Development Centre offers Payments in instalment and other financial
help as and when required.
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44. 7. Do you think HCL CDC will continue to prosper in future?
External / Internal Research
As IT Education Industry is growing rapidly, therefore there is a very high chance of HCL
Career development centre to boom in the upcoming future.
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45. 8. On a scale of 1 to 10, how would you rate the following facilities provided during your
course period?
Internal Research showed that to deliver a quality education in IT, the company should be well
versed and equipped with all the important facilities.
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46. 9. What according to you is mostly needed in IT Training Institute?
Internal Research showed that the IT Education Industry should have everything in hand ready
to make a professional move in Global IT world.
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47. QUESTIONNAIRE (5.1)
I am a student of Regent Education and Research Foundation, Kolkata pursuing MBA in
Marketing. As a part of my curriculum, I am conducting a survey for the project work that is
intended to complete in partial fulfilment of the said degree. Would you be kind enough to
spare sometime and fill up the following questionnaire pertaining to your experiences in the IT
Education industry? I assure you that the responses would be kept confidential and used for
academic purposes only.
1. Do you think IT Education Industry is flourishing?
YES
NO
Any Other Comments (Please Specify)
2. Which is the Best IT Training Institute?
IIHT
JETKING
CMC
BRAINWARE
APTECH
HCL CDC
NIIT
Other’s (Please Specify)
3. Where did you get to know first about HCL CDC?
Hoarding and Banners
Internet
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48. Friends/ Relatives
Television ADS
Other’s (Please Specify)
4. Which one factor would you consider to be the most important one in considering HCL
CDC the best IT TRAINING INSTITUTE?
Global Alliance
Brand Name
Experienced Faculty
Infrastructure
Placements
5. Have you done any IT related Courses earlier?
YES
NO
6. Which kind of Course are you interested in?
Hardware
Software
Database
Soft Skills
Other’s (Please Specify)
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49. 7. Which Course would you prefer for study?
LONG TERM
SHORT TERM
8. Have you done any Courses from HCL CDC?
YES
NO
9. (If Yes) Can you recall anything at all about HCL CDC which particularly pleased you
during your course period?
Please Specify
……………………………………………………………………………………..
10. Did the faculty complete the course on time?
YES
NO
11. Do you think HCL CDC will continue to prosper in future?
YES
NO
12. On a scale of 1 to 10, how would you rate the following facilities provided during your
course period?
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50. LAB FACILITIES
STUDY MATERIALS
INFRASTRUCTURE
AMBIANCE
PLACEMENT ASSISTANCE
INTERNET CONNECTION
13. What according to you is mostly needed in IT Training Institute?
Experienced Faculty Members
Updated Technology
Strong manpower
Infrastructure
Alliances with Global Partners
All of them
THANK YOU FOR YOUR TIME
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52. CONCLUSIONS AND SUGGESTIONS
Based on the above comparison and analysis, the following conclusions can be pointed out:
The organisation should design and develop the training and placement programs completely
based on the need and requirement of the candidate. The organisation respects meritorious
candidates. Undoubtedly, the organisation should devote towards the improvement of the
quality of the training and placement programs to build a good image among the existing
trainees.
According to survey, researcher got that most of the students were interested in computer
education. Most of them were undergraduate and were seeking to boom their career in IT
Industry.
On the basis of the study, it was concluded that most of the potential customers were
interested in Software courses and they wanted to join such program immediately. It was also
found that there was very stiff competition among different IT training institute offering
similar courses with a difference. The most important aspect that could be pointed out that
most of the customers wanted short term courses and part time courses. It was found that HCL
CDC is well known all over the globe and customer preferred this brand for better quality of
learning. Therefore it is essential for the organisation to sustain its quality training program.
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54. BIBLIOGRAPHY
BOOKS
Kothari, C.R, 2008, Research Methodology, second revised edition, New age
International publisher, New Delhi, Page Number 5, 8, 37, 39.
Kotler, Philip & Keller, Kevin Lane, 2009, Marketing Management, 13th Edition PHI
Learning Private Limited, New Delhi.
WEBLIOGRAPHY
http://www.hcl.in ( Organisational Profile )
http://www.hclcdc.in/homepage.htm ( Product and competitors of HCL CDC )
http://www.hclinfosystems.in/ ( Company profile, Mission & Vision )
http://www.hcltechnology.in/ (Company profile)
www.hclcdc.org/ ( Marketing strategies of HCL Career Development Centre )
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