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The
Art
of Fashion
What is clothing made
up of?
• The principles that make up
appealing art apply to good fashion
design as well.
• Good fashion has a combination of
the elements and principles of design.
Elements & Principles of Design
The elements of design are the ingredients
that make-up the design.
The principles are the methods by which
the elements combine.
There is no recipe for a perfect design.
Elements of
Design
• Line
• Shape
• Space
• Texture
• Color
Line
• Refers to an elongated mark that
connects two or more points.
Line encloses and divides space,
creating shapes and forms. Seam
lines divide and enclose space on
a garment.
Effects of line
• Can create optical illusions.
• Can Give messages
A
B
C
D
Forms of lines
LINE
–Have direction, width, length
–Eyes follow lines
–Lines suggest movement, leading eyes up,
down, side-to-side, around
–Outline outer and inner spaces of garments
–Categories of lines:
• Type
• Direction
• Application
Categories of lines
TYPES
• STRAIGHT
• CURVED
• JAGGED
DIRECTION
• HORIZONTAL
• VERTICAL
• DIAGONAL
APPLICATION
• STRUCTURAL
• DECORATIVE
Types of Line- Straight
• Straight lines are bold and severe. They
suggest dignity, power, and formality.
They give steadiness and stability. If
overdone, they can make an outfit look
stiff.
• Placements
– Closures, Necklines, Collars, Lapels, Seamlines,
Darts, Tucks, Pleats, Folds, Stripes, Shapes,
Silhouettes
Types of Line- Curved
• Curved lines can be rounded and circular
or somewhat flattened out. They increase
the size and shape of the figure.
–Circles are closed lines, so they stop the eye
entirely.
• Curved lines are less formal than straight
ones. They give a soft, smooth, graceful
and flowing feeling. They can accent the
natural curves of the body.
• Placements
– Fabric pattern, necklines, collars, yokelines,
seamlines, bows, lapels, sleeves, ruffles, skirts,
gathers, trims, buttons
Types of Line- Jagged
• Jagged lines change direction abruptly
and with sharp points like zigzags.
• Overused they can create a jumpy,
confused feeling.
• Use them sparingly, since they are very
noticeable.
• Jagged lines are appropriate for fun
loving who do not need to create a
serious image.
Line Direction- Vertical Lines
• Vertical lines go up and down.
They lead the eye up and
down.
• They give the impression of
height and slimness. They also
give the feeling of dignity,
strength and poise.
– For the best effect, put vertical
lines over an area of the body
you want to look slimmer.
Line Direction- Horizontal Lines
• Go from side to side. They
carry the eye from side to
side. They give the
impression of less height
and more width. Tend to
give a relaxed, calm feeling.
–Put horizontal stripes across
parts of the body you want to
look bigger.
Diagonal Lines
• Are slanted. The degree of the slant determines
their visual effect in clothes. If they have a
vertical slant, they are slenderizing. If they have
a horizontal slant, they add width.
• Diagonal lines draw attention to the areas where
they are used. They give a feeling of action and
strength.
• Placement
– V-shaped neckline, open collar, lapels, raglan sleeve
seamlines, French darts, closures, surplice closure, row of
buttons, fabric inset, diagonal stripes, gores, herringbone
pattern, zigzag pattern, A-line skirt, flared skirt or pants,
shoe laces crisscross straps
Line Applications
• Structured lines are formed when
parts of the garment are constructed.
–They are seams, darts, edges of the
garment.
–They are the details that also create a
visual interested.
–They are a necessary part of the
garment’s construction
• Structural – lines
required to maintain the
structure of the garment;
for example, seams
• Decorative – lines
created by the designer
purely for decoration;
for example, a printed-
on design
Structural
Decorative
Vs.
Line Applications
• 2. Decorative lines are created
by adding details to the surface
of clothing.
–They are added to decorate the
outfit and make it more
interesting.
Illusions with Lines
•In clothing, line often
combines into designs that
appear to form an arrow, or
the letters T, I, or Y. these
create optical illusions.
Arrows
•Tend to deflect the
gaze downward.
They shorten the
height of a person.
“T” Lines
•Also stop the upward
movement of the eye.
Height is cut, but width is
given to the top– the
illusion of broad shoulders.
“I Lines”
•Tend to give a vertical
feeling that is contained
at the top and bottom.
Makes the body look
taller and thinner.
“Y” Lines
•Keep the gaze moving
upward even farther. The
appearance of height is
given to the body of a
“Y” line dress.
SHAPE:
– Form or silhouette of a garment
– Shape or outline seen from a distance
– Can reveal or hide a natural body contour
– Try to flatter good features and hide less
attractive features
• Full, wide shapes make you look
bigger
• Trim, compact silhouettes make you
look smaller
• Straight, tubular shapes make you look
taller
• Form fitting clothes reveal any
unattractive contours, should only been
worn by figures that are near-perfect
Shape
Shape is a subset of form.
Defined as a flat, 2-dimensional area enclosed by
a line.
That line creates a silhouette or outline or edge of
an interior area.
Review back to the 3 silhouettes through history:
tubular, bellshaped, back-fullness.
Contemporary silhouettes are Aline, wedge,
hourglass & bell.
Symbolism – certain shapes are
used and remind the viewer of
something else.
• Shape w/in shapes – garments are also divided
into other shapes using seams, pockets, collars,
quilting, patchwork, and patterns.
SPACE
• Space is the empty or open area between and
around objects.
• Space has to be included in the design which
means leaving some blank areas in and
around the design.
• Space around the objects called Negative
Space
• Positive space is filled by a shape or form.
• Negative space gives direction by leading the
eye into positive sapce.
• The balance between the use of negative
space and positive space will make an image
look “right”.
• Space can also suggested by the use of color.
TEXTURE
• Word derived from latin ‘’Textura” means
weaving.
• Means the surface appearance
• visual property
• Feel of the substance
Textures can be
• Smooth
• Fine
• Supple
• Lustrous
• Metallic
• Transparent
• Rough
• Coarse
• Stiff
• Dull
• Stony
• opaque
• Texture affects color, drape and silhouette
• Some fabrics will drape well, while others
can be taliored and moulded to your figure.
• Clinging fabrics like chiffon will reveal the
contours of the body.
• Suitable for feminine figure
• Heavy textures would add bulk, making it
unsuitable for short and stout figures.
• Soft textures would serve best for style with
gathers.
Color
• Color is more important than line or
texture in giving interest to a design.
• It tends to attract and hold attention to a
greater extent than any other element.
• Color has three dimensions-
• hue
• value
• Saturation
hue
• It is the name by which we distinguish one
color from another.
• Defined as where the color is positioned in the
color wheel.
• Three main hues are
• red
• blue
• yellow
Value
• Value is the relative darkness or lightness of a
color.
• In general, how close to black or white a given
is refers to the amount or degree of lightness
or darkness of a color.
• Light colors called tint (addition of white)
• Dark colors called Shade (addition of black)
• Value can also be used to give focus to certain
areas and to make others seem less
important.
Saturation intensity
• It refers to the brightness or
dullness of a color
• A bright color can be subdued by
mixing grey color into it.
• More grey a color, the less
saturated it is.
property
• Apart from these dimensions, color possess
properties of temperature and force.
• Property of Temperature – indicates
• Warm
• Cool Colors
Property of Force
• Indicates
• Advancing &
• Receding Colors
• Advancing Color – makes an object appear
larger and closer.
• They are bright colors which attracts
attention easily.
• Receding Colors – subdued and lighter tones
of all colors. Makes an object appear distant
Primary Color
YELLOW
REDBLU
E
SECONDARY COLORREDREDBLUE
BLUEYELLOWYELLOW
ORANGEGREENVOILET
COLOR WHEEL
TERITARY COLOR
COLOR HARMONIES/SCHEMES
• Monochromatic scheme
• Analogous scheme
• Complimentary scheme
• Split complimentary scheme
• Double complimentary scheme
• Triad scheme
MONOCHROMATIC SCHEME
Suji elements of design (1) the art of fashion
Suji elements of design (1) the art of fashion
Suji elements of design (1) the art of fashion
Suji elements of design (1) the art of fashion

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Suji elements of design (1) the art of fashion

  • 2. What is clothing made up of? • The principles that make up appealing art apply to good fashion design as well. • Good fashion has a combination of the elements and principles of design.
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  • 4. Elements & Principles of Design The elements of design are the ingredients that make-up the design. The principles are the methods by which the elements combine. There is no recipe for a perfect design.
  • 5. Elements of Design • Line • Shape • Space • Texture • Color
  • 6. Line • Refers to an elongated mark that connects two or more points. Line encloses and divides space, creating shapes and forms. Seam lines divide and enclose space on a garment.
  • 7. Effects of line • Can create optical illusions. • Can Give messages A B C D
  • 9. LINE –Have direction, width, length –Eyes follow lines –Lines suggest movement, leading eyes up, down, side-to-side, around –Outline outer and inner spaces of garments –Categories of lines: • Type • Direction • Application
  • 10. Categories of lines TYPES • STRAIGHT • CURVED • JAGGED DIRECTION • HORIZONTAL • VERTICAL • DIAGONAL APPLICATION • STRUCTURAL • DECORATIVE
  • 11. Types of Line- Straight • Straight lines are bold and severe. They suggest dignity, power, and formality. They give steadiness and stability. If overdone, they can make an outfit look stiff. • Placements – Closures, Necklines, Collars, Lapels, Seamlines, Darts, Tucks, Pleats, Folds, Stripes, Shapes, Silhouettes
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  • 14. Types of Line- Curved • Curved lines can be rounded and circular or somewhat flattened out. They increase the size and shape of the figure. –Circles are closed lines, so they stop the eye entirely. • Curved lines are less formal than straight ones. They give a soft, smooth, graceful and flowing feeling. They can accent the natural curves of the body. • Placements – Fabric pattern, necklines, collars, yokelines, seamlines, bows, lapels, sleeves, ruffles, skirts, gathers, trims, buttons
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  • 22. Types of Line- Jagged • Jagged lines change direction abruptly and with sharp points like zigzags. • Overused they can create a jumpy, confused feeling. • Use them sparingly, since they are very noticeable. • Jagged lines are appropriate for fun loving who do not need to create a serious image.
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  • 26. Line Direction- Vertical Lines • Vertical lines go up and down. They lead the eye up and down. • They give the impression of height and slimness. They also give the feeling of dignity, strength and poise. – For the best effect, put vertical lines over an area of the body you want to look slimmer.
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  • 32. Line Direction- Horizontal Lines • Go from side to side. They carry the eye from side to side. They give the impression of less height and more width. Tend to give a relaxed, calm feeling. –Put horizontal stripes across parts of the body you want to look bigger.
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  • 36. Diagonal Lines • Are slanted. The degree of the slant determines their visual effect in clothes. If they have a vertical slant, they are slenderizing. If they have a horizontal slant, they add width. • Diagonal lines draw attention to the areas where they are used. They give a feeling of action and strength. • Placement – V-shaped neckline, open collar, lapels, raglan sleeve seamlines, French darts, closures, surplice closure, row of buttons, fabric inset, diagonal stripes, gores, herringbone pattern, zigzag pattern, A-line skirt, flared skirt or pants, shoe laces crisscross straps
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  • 41. Line Applications • Structured lines are formed when parts of the garment are constructed. –They are seams, darts, edges of the garment. –They are the details that also create a visual interested. –They are a necessary part of the garment’s construction
  • 42. • Structural – lines required to maintain the structure of the garment; for example, seams • Decorative – lines created by the designer purely for decoration; for example, a printed- on design Structural Decorative Vs.
  • 43. Line Applications • 2. Decorative lines are created by adding details to the surface of clothing. –They are added to decorate the outfit and make it more interesting.
  • 44. Illusions with Lines •In clothing, line often combines into designs that appear to form an arrow, or the letters T, I, or Y. these create optical illusions.
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  • 47. Arrows •Tend to deflect the gaze downward. They shorten the height of a person.
  • 48. “T” Lines •Also stop the upward movement of the eye. Height is cut, but width is given to the top– the illusion of broad shoulders.
  • 49.
  • 50. “I Lines” •Tend to give a vertical feeling that is contained at the top and bottom. Makes the body look taller and thinner.
  • 51. “Y” Lines •Keep the gaze moving upward even farther. The appearance of height is given to the body of a “Y” line dress.
  • 52. SHAPE: – Form or silhouette of a garment – Shape or outline seen from a distance – Can reveal or hide a natural body contour – Try to flatter good features and hide less attractive features • Full, wide shapes make you look bigger • Trim, compact silhouettes make you look smaller • Straight, tubular shapes make you look taller • Form fitting clothes reveal any unattractive contours, should only been worn by figures that are near-perfect
  • 53.
  • 54.
  • 55. Shape Shape is a subset of form. Defined as a flat, 2-dimensional area enclosed by a line. That line creates a silhouette or outline or edge of an interior area. Review back to the 3 silhouettes through history: tubular, bellshaped, back-fullness. Contemporary silhouettes are Aline, wedge, hourglass & bell.
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  • 57. Symbolism – certain shapes are used and remind the viewer of something else.
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  • 61. • Shape w/in shapes – garments are also divided into other shapes using seams, pockets, collars, quilting, patchwork, and patterns.
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  • 64. SPACE • Space is the empty or open area between and around objects. • Space has to be included in the design which means leaving some blank areas in and around the design. • Space around the objects called Negative Space • Positive space is filled by a shape or form.
  • 65. • Negative space gives direction by leading the eye into positive sapce. • The balance between the use of negative space and positive space will make an image look “right”. • Space can also suggested by the use of color.
  • 66. TEXTURE • Word derived from latin ‘’Textura” means weaving. • Means the surface appearance • visual property • Feel of the substance
  • 67. Textures can be • Smooth • Fine • Supple • Lustrous • Metallic • Transparent • Rough • Coarse • Stiff • Dull • Stony • opaque
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  • 80. • Texture affects color, drape and silhouette • Some fabrics will drape well, while others can be taliored and moulded to your figure. • Clinging fabrics like chiffon will reveal the contours of the body. • Suitable for feminine figure • Heavy textures would add bulk, making it unsuitable for short and stout figures. • Soft textures would serve best for style with gathers.
  • 81. Color • Color is more important than line or texture in giving interest to a design. • It tends to attract and hold attention to a greater extent than any other element. • Color has three dimensions- • hue • value • Saturation
  • 82. hue • It is the name by which we distinguish one color from another. • Defined as where the color is positioned in the color wheel. • Three main hues are • red • blue • yellow
  • 83. Value • Value is the relative darkness or lightness of a color. • In general, how close to black or white a given is refers to the amount or degree of lightness or darkness of a color. • Light colors called tint (addition of white) • Dark colors called Shade (addition of black) • Value can also be used to give focus to certain areas and to make others seem less important.
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  • 85. Saturation intensity • It refers to the brightness or dullness of a color • A bright color can be subdued by mixing grey color into it. • More grey a color, the less saturated it is.
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  • 89. property • Apart from these dimensions, color possess properties of temperature and force. • Property of Temperature – indicates • Warm • Cool Colors
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  • 91. Property of Force • Indicates • Advancing & • Receding Colors • Advancing Color – makes an object appear larger and closer. • They are bright colors which attracts attention easily.
  • 92. • Receding Colors – subdued and lighter tones of all colors. Makes an object appear distant
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  • 100. COLOR HARMONIES/SCHEMES • Monochromatic scheme • Analogous scheme • Complimentary scheme • Split complimentary scheme • Double complimentary scheme • Triad scheme