This document discusses principles of design in fashion, including balance, rhythm, emphasis, proportion, and harmony. Balance can be achieved through symmetrical or asymmetrical features. Rhythm invites the eye to move over a garment through repetition, gradation, or radiation of lines, shapes, colors, or textures. Emphasis concentrates interest on a particular part of a design using contrasts. Proportion refers to the relationship between parts and the whole in terms of size and scale. Harmony creates a pleasing visual unity where all aspects of a design look like they belong together.

1. Presented By
RAAJHASHREE.I (M.TECH)

2. • Fashion is a popular style or
practice,
• Especially
in clothing, footwear,
accessories, makeup, body
piercing, or furniture.
• Fashion is a distinctive and
often habitual trend in the style
in which a person dresses.

3. PRINCIPLES OF DESIGN:

4. Balance
• Balance in fashion design can be achieved with the use of
features such as seams, hemlines, and necklines
Symmetrical balance

6. Asymmetrical balance

7. Principle of Design: Rhythm
Humans’ eyes are designed to move. Rhythm is a fashion principle that invites the
observer’s eye to move over a garment. The following techniques create rhythm:
Repetition – repeating lines, shapes, colours, or textures
Gradation – increasing or decreasing lines, shapes, colours, or textures
Radiation – creating lines or colours emerging from a centre, like petals on a flower

8. Rhythm-Gradation
Light
to
Dark
Thin to
Thick
Small to
Large

9. Rhythm- Radiation
Lines flow out from a single point.

11. Rhythm- Transition
• Curved lines carry the
eye.

12. Emphasis
Emphasis means the interest is concentrated in a
particular part or area of a design. Emphasis in clothing
may be achieved with contrasts of colours or textures,
lines, or unusual shapes.

13. PROPORTION
• Proportion is the relationship between objects, or parts, of a
whole.
• The size, relationship of all of the parts in a design to each
other and to the whole. Also called “scale”.
• Size and scale are important aspects of proportion.
Proportion means the size of a part in relation to the size of
the whole.

14. HARMONY
• Harmony means that there is pleasing visual unity of all
aspects of a design. It is a summary of all of the other
elements and principles of design. It means that all parts of
the design look as if they belong. There is no excess
variation that could displease or detract from appreciating
the entire design or look.