Sucessfull marketing management
•Download as PPTX, PDF•
1 like•361 views
These slides explain the tasks for sucessful marketing management explained by Philip Kotler in his book of marketing management
Report
Share
Report
Share
Recommended
marketinggg
The document discusses developing marketing strategies and plans. It outlines the traditional view of marketing as making a product and then selling it. However, it notes that the value delivery process now begins before a product is made and continues during development and after availability. It also discusses frameworks for identifying ways to create more customer value throughout the entire process from product development to delivery and service. This includes focusing on customer needs, collaborative networks, core competencies, and strategic planning.
Charles Galan Resume 2018 Chuxco Inc dba Ameritek USA
This document provides a summary of Charles Galan's professional experience and qualifications. It outlines his experience in B2B sales across multiple industries including ophthalmic products, aviation equipment, and oceanographic tools. It also lists his skills such as being results-driven, having strong product knowledge, and being able to build strategic sales teams. Finally, it provides details on his educational background and professional licenses.
Sample Action Plan and Timelines Format
This document outlines an action plan and timeline for a sales director with the goals of establishing appropriate recruiting and sales strategies, identifying and prioritizing prospects, developing sales representatives as subject matter experts, refining sales plans and initiatives, driving sales and implementing marketing efforts, and strengthening the sales team and their performance over a 90 day period. Key actions include evaluating market factors, creating customized pitch materials, promoting service levels, reviewing representative plans, developing regional sales goals, qualifying leads, and implementing coaching.
linking strategies
The document outlines two business strategies - Strategy A focuses on imitation products for a mature market using low-cost production. Strategy B focuses on product innovation for emerging markets using flexible automation.
Strategy A aims for high volume, standardization, price sensitivity and emphasizes low costs. Strategy B aims for customization, product features and emphasizes flexibility. Strategy A uses superior processes, technology and integration for low costs while Strategy B uses product teams and flexible automation for fast new product introduction.
The document then discusses the marketing, finance, operations and distinctive competence strategies that support each overall business strategy.
Best wishes2018
The document discusses structuring a thought exercise with a board or management team on past performance, changing environment, purpose, positioning, and 5-year business strategy. It also mentions managing an efficient change program to align an organization's offerings and processes with its strategic choices, challenging the status quo to discover new alternatives for reaching goals, optimizing an organization to improve delivery capacity and efficiency, optimizing pricing policy to improve commercial contribution, and optimizing a go-to-market model to improve competitiveness and cost to serve.
KELLEY MILLER Resume
Kelley Miller is a highly creative and analytical Visual Merchandising Manager with over 15 years of experience. She spearheaded the development of new jewelry fixtures at Brighton that led to a 30% increase in jewelry sales. At Brighton, she also enhanced brand equity through new fixtures and merchandising standards, resulting in a 10% increase in sales. Miller expanded Brighton stores from 72 to 206 while training store teams on visual standards and presentation.
PM Job Description - Retail & Imaging Solutions Division
This job description outlines the key responsibilities and expected outcomes for a product sales role. The responsibilities include maintaining product knowledge and expertise, achieving sales quotas, maintaining high inventory levels and forecast accuracy, devising and implementing annual marketing plans, managing product finances and competitors, expanding into new markets and channels, maintaining strong client relationships, generating weekly reports, and coordinating sales and marketing plans with management to achieve departmental goals.
Recommended
marketinggg
The document discusses developing marketing strategies and plans. It outlines the traditional view of marketing as making a product and then selling it. However, it notes that the value delivery process now begins before a product is made and continues during development and after availability. It also discusses frameworks for identifying ways to create more customer value throughout the entire process from product development to delivery and service. This includes focusing on customer needs, collaborative networks, core competencies, and strategic planning.
Charles Galan Resume 2018 Chuxco Inc dba Ameritek USA
This document provides a summary of Charles Galan's professional experience and qualifications. It outlines his experience in B2B sales across multiple industries including ophthalmic products, aviation equipment, and oceanographic tools. It also lists his skills such as being results-driven, having strong product knowledge, and being able to build strategic sales teams. Finally, it provides details on his educational background and professional licenses.
Sample Action Plan and Timelines Format
This document outlines an action plan and timeline for a sales director with the goals of establishing appropriate recruiting and sales strategies, identifying and prioritizing prospects, developing sales representatives as subject matter experts, refining sales plans and initiatives, driving sales and implementing marketing efforts, and strengthening the sales team and their performance over a 90 day period. Key actions include evaluating market factors, creating customized pitch materials, promoting service levels, reviewing representative plans, developing regional sales goals, qualifying leads, and implementing coaching.
linking strategies
The document outlines two business strategies - Strategy A focuses on imitation products for a mature market using low-cost production. Strategy B focuses on product innovation for emerging markets using flexible automation.
Strategy A aims for high volume, standardization, price sensitivity and emphasizes low costs. Strategy B aims for customization, product features and emphasizes flexibility. Strategy A uses superior processes, technology and integration for low costs while Strategy B uses product teams and flexible automation for fast new product introduction.
The document then discusses the marketing, finance, operations and distinctive competence strategies that support each overall business strategy.
Best wishes2018
The document discusses structuring a thought exercise with a board or management team on past performance, changing environment, purpose, positioning, and 5-year business strategy. It also mentions managing an efficient change program to align an organization's offerings and processes with its strategic choices, challenging the status quo to discover new alternatives for reaching goals, optimizing an organization to improve delivery capacity and efficiency, optimizing pricing policy to improve commercial contribution, and optimizing a go-to-market model to improve competitiveness and cost to serve.
KELLEY MILLER Resume
Kelley Miller is a highly creative and analytical Visual Merchandising Manager with over 15 years of experience. She spearheaded the development of new jewelry fixtures at Brighton that led to a 30% increase in jewelry sales. At Brighton, she also enhanced brand equity through new fixtures and merchandising standards, resulting in a 10% increase in sales. Miller expanded Brighton stores from 72 to 206 while training store teams on visual standards and presentation.
PM Job Description - Retail & Imaging Solutions Division
This job description outlines the key responsibilities and expected outcomes for a product sales role. The responsibilities include maintaining product knowledge and expertise, achieving sales quotas, maintaining high inventory levels and forecast accuracy, devising and implementing annual marketing plans, managing product finances and competitors, expanding into new markets and channels, maintaining strong client relationships, generating weekly reports, and coordinating sales and marketing plans with management to achieve departmental goals.
Planning the marketing
This document outlines the sections and purposes of a marketing plan. It includes sections for an executive summary, current marketing situation, threats and opportunities, objectives and issues, marketing strategy, action programs, budget, and controls. The executive summary presents main goals and recommendations. The current marketing situation describes the target market, competition, and product performance. Threats and opportunities assesses external factors. Objectives and issues states goals and key issues. The marketing strategy outlines customer value creation strategies. Action programs details implementation plans. The budget shows financial projections. Controls allow monitoring and review of progress.
Go to market brochure
This document summarizes the CEED Go-To-Market program, which helps accelerate new product initiatives over 7 hands-on workshops. The program provides practical knowledge and feedback to help participants validate whether their product is viable for market. It is designed for startups, product owners in established companies, entrepreneurs focused on global growth, and companies that want to improve unsuccessful product launches. The program challenges business models, defines market position and strategy, and shares financing knowledge, with the goal of preparing participants for future product success.
HPG Capabilities
The document outlines Horizon Performance Group's process for developing a sales and marketing training plan for a client. It discusses assessing the client's needs, presenting an action plan, designing training programs, implementing the programs, and ongoing monitoring and improvements. The objectives are to build sales skills and customer relationships, implement account strategies, and ensure integrated sales development.
Sales functions
The document outlines the key responsibilities of sales functions which include developing sales plans and strategies, providing accurate sales forecasting and tracking, compiling customer data, monitoring the market and competitors, achieving sales targets, managing customer relationships, developing new territories, hiring and motivating a sales team, and putting systems in place to support the sales process.
How to do a stratergic marketing plan
The document outlines a strategic marketing plan template containing sections for executive summary, company overview, situational analysis including Porter's 5 forces and competitor analysis, segmentation/targeting/positioning, marketing objectives, marketing mix strategy, innovation plan, marketing budget, projected profit and loss statement, and conclusion. The situational analysis examines the existing product mix, market size/growth, and consumer analysis. PESTEL, SWOT, and competitive analyses are also included. The marketing strategy discusses segmentation, targeting, positioning, the GE matrix, Ansoff matrix, and the marketing mix (4Ps/7Ps). Execution plans, budgets, and KPIs are outlined to project financial performance.
Director of product management
This job posting is for a Director of Product Management position at a company that produces endpoint security products. The role involves developing product strategy, managing a team of product managers, and driving the entire product lifecycle from roadmap to end-of-life. Experience with endpoint security, product management, and leadership is required. The successful candidate will be an innovative thinker who can inspire teams and influence across organizations.
sustainable marketing
This slide will help you to know about sustainable marketing. As a marketing student its important to learn about everything. This would help you to gain much more information.
Samsung Eternity Promotional Campaign
This document outlines the objectives and outcomes of a promotional campaign course. The objectives are to define promotional terms, interpret promotion objectives, identify promotional activities and media used in apparel and home furnishings industries, and evaluate promotions at national, trade, and consumer levels. The outcomes include promoting one product through various media, conveying one concept in different views, using situational analysis to market to the right audience, and creating a successful campaign for a product with no prior strategy. A group project is also part of the course.
Rev Project
REV is a fresh set of eyes that takes an "outside in" approach to help differentiate your brand, service or product. Our marketing sessions combine strategy and creative to deliver an actionable, tangible solution to your challenge in just 5 days.
Joseph Vidmar Value Proposition 1 9 16
Joseph Vidmar is a principal consultant with experience in market development, competitive intelligence, strategic planning, and project management. He has a strong track record of developing sales tools and identifying new market opportunities to grow revenues. Some of his services include providing competitive analysis to support sales and development efforts, identifying new market segments, and developing pricing and product strategies. He has worked with companies across various industries, from automation to consumer goods.
Go-To-Market Fundamentals - Mark Walker
Sales Impact Academy Coach, Mark Walker gives a preview of this foundational course.
You will learn:
1. How to identify the real pain points in your target market.
2. Which go-to-market model is best suited to your businesses.
3. Learn about the key success metrics you need to track.
Key Points:
1. Don’t be a solution in search of a problem - Consider the demand in the market first and then build a product for that pain.
2. Frame your key competitors as villain’s - it is a great way of identifying a problem and rallying people behind your product.
3. Be a pill not a vitamin - Is your product a ‘must have’ or a ‘nice to have’?
4. Your ICP should be narrow enough that you are able to streamline your entire operation and make your capital more efficient - you will have to say no to people.
5. A genuine go-to-market model considers every stage of the funnel.
New Product Development
This document discusses new product development (NPD) and the 8-stage NPD process. It begins by defining the key elements of the marketing mix - product, price, place, and promotion. It then discusses defining a product and different types of products. The 8 stages of the NPD process are then outlined as idea generation, idea screening, concept screening, marketing strategy development, business analysis, product development, market testing, and possible roll-out strategies. Key factors for successful NPD include understanding customer needs, aligning with technological advances, and taking a portfolio approach with a mix of risk levels.
Introducing the Syneka Marketing Performance Framework
This presentation provides an overview of our proven marketing performance framework. Our framework has been recognised through the Australian Marketing Institute's Awards for Marketing Excellence, encompasses a strategic approach to marketing, ensuring measurable outcomes that deliver tangible business outcomes.
Business Strategy session 4
This document summarizes a presentation on building competitive advantage through functional level strategies. It discusses how companies can achieve superior efficiency, quality, innovation, and customer responsiveness. Specifically, it provides examples of how companies can improve efficiency through economies of scale, learning curves, experience curves, and lean production systems. It also discusses how superior quality can be achieved through reliability and excellence. The document then explains how innovation can differentiate companies and reduce costs compared to competitors. Finally, it outlines ways to enhance customer responsiveness in order to build brand loyalty and pricing power.
Skills and Experience Summary
Daniel Fitzpatrick has extensive experience leading demand planning and forecasting programs for major retailers like Home Depot and Walmart. He is skilled in demand planning, forecasting, point-of-sale analysis, trend analysis, inventory management, vendor management, training users, and building relationships. Fitzpatrick has trained over 450 users and led vendor teams of 25 to 100 suppliers to improve in-stock levels, turns, fill rates, and forecast accuracy. He is detailed-oriented, flexible, and creative in finding ways to increase performance and reduce costs.
Marvin Simpson responsibilitys
Marvin Simpson has extensive experience managing distributors for beer companies. He has overseen 20 distributors for BBC and 8 for VTHCC, developing and executing programs and incentives to increase sales. Simpson also supervised marketing campaigns, ensured proper use of marketing materials, and planned seasonal releases. He established annual goals with distributors for volume, distribution, and investment.
Director of Product Management job in London
This job posting is for a Director of Product Management role in End Point Security for a company based in Southern England. The role pays a six figure salary with an attractive bonus structure and benefits package. As Director, the individual will be responsible for developing and implementing the strategic product plans globally for the End Point security product line and leading a team of eight product managers. Experience in product management, IT security, and leadership is required for this role.
Learning Ropes Sales Training
Learning ropes is a structured sales training technique from entry level to General Manager grade
Chap001 service marketing , IIT Roorkee, Business Management
This document introduces key concepts about strategy, including:
1) Strategy involves analyzing a firm's current situation, envisioning its future direction, and crafting an action plan to get there.
2) Strategy is about how a firm will outcompete rivals by responding to market conditions, managing business functions, and improving performance.
3) Developing a creative strategy can help a firm gain a sustainable competitive advantage and achieve above-average profits by differentiating itself from competitors.
24 Growth Strategy Insights
The document discusses a growth strategy for small- and medium-sized enterprises (SMEs) to achieve double-digit annual growth without new products. It recommends focusing first on protecting existing business by understanding competitors and customer values. The next steps are to further penetrate existing market segments, extend into new segments with current products, and finally diversify into new markets with new products. This four-step strategic pathway emphasizes operational excellence in current activities before more ambitious moves, and can support significant sales growth for SMEs over three to five years.
What are tasks necessary for succesful marketing management- Shashank Motepalli
This document outlines the key tasks of marketing management which include developing marketing strategies and plans, assessing market opportunities and customer value, choosing value, designing value, delivering value, communicating value, and sustaining growth and value. It provides details on each task such as developing long-run opportunities, conducting market research, understanding consumers, choosing target markets, considering product design and pricing, distributing to customers, integrated marketing communications, and new product development. The document credits its sources which include stock photography websites, a color scheme website, Google Images, and a marketing management textbook by Philip Kotler.
Successful marketing management tasks.
Successful marketing management tasks are listed in these slides.Each concept is explained in relation with titan which steps in to the new field of eye weares.
More Related Content
What's hot
Planning the marketing
This document outlines the sections and purposes of a marketing plan. It includes sections for an executive summary, current marketing situation, threats and opportunities, objectives and issues, marketing strategy, action programs, budget, and controls. The executive summary presents main goals and recommendations. The current marketing situation describes the target market, competition, and product performance. Threats and opportunities assesses external factors. Objectives and issues states goals and key issues. The marketing strategy outlines customer value creation strategies. Action programs details implementation plans. The budget shows financial projections. Controls allow monitoring and review of progress.
Go to market brochure
This document summarizes the CEED Go-To-Market program, which helps accelerate new product initiatives over 7 hands-on workshops. The program provides practical knowledge and feedback to help participants validate whether their product is viable for market. It is designed for startups, product owners in established companies, entrepreneurs focused on global growth, and companies that want to improve unsuccessful product launches. The program challenges business models, defines market position and strategy, and shares financing knowledge, with the goal of preparing participants for future product success.
HPG Capabilities
The document outlines Horizon Performance Group's process for developing a sales and marketing training plan for a client. It discusses assessing the client's needs, presenting an action plan, designing training programs, implementing the programs, and ongoing monitoring and improvements. The objectives are to build sales skills and customer relationships, implement account strategies, and ensure integrated sales development.
Sales functions
The document outlines the key responsibilities of sales functions which include developing sales plans and strategies, providing accurate sales forecasting and tracking, compiling customer data, monitoring the market and competitors, achieving sales targets, managing customer relationships, developing new territories, hiring and motivating a sales team, and putting systems in place to support the sales process.
How to do a stratergic marketing plan
The document outlines a strategic marketing plan template containing sections for executive summary, company overview, situational analysis including Porter's 5 forces and competitor analysis, segmentation/targeting/positioning, marketing objectives, marketing mix strategy, innovation plan, marketing budget, projected profit and loss statement, and conclusion. The situational analysis examines the existing product mix, market size/growth, and consumer analysis. PESTEL, SWOT, and competitive analyses are also included. The marketing strategy discusses segmentation, targeting, positioning, the GE matrix, Ansoff matrix, and the marketing mix (4Ps/7Ps). Execution plans, budgets, and KPIs are outlined to project financial performance.
Director of product management
This job posting is for a Director of Product Management position at a company that produces endpoint security products. The role involves developing product strategy, managing a team of product managers, and driving the entire product lifecycle from roadmap to end-of-life. Experience with endpoint security, product management, and leadership is required. The successful candidate will be an innovative thinker who can inspire teams and influence across organizations.
sustainable marketing
This slide will help you to know about sustainable marketing. As a marketing student its important to learn about everything. This would help you to gain much more information.
Samsung Eternity Promotional Campaign
This document outlines the objectives and outcomes of a promotional campaign course. The objectives are to define promotional terms, interpret promotion objectives, identify promotional activities and media used in apparel and home furnishings industries, and evaluate promotions at national, trade, and consumer levels. The outcomes include promoting one product through various media, conveying one concept in different views, using situational analysis to market to the right audience, and creating a successful campaign for a product with no prior strategy. A group project is also part of the course.
Rev Project
REV is a fresh set of eyes that takes an "outside in" approach to help differentiate your brand, service or product. Our marketing sessions combine strategy and creative to deliver an actionable, tangible solution to your challenge in just 5 days.
Joseph Vidmar Value Proposition 1 9 16
Joseph Vidmar is a principal consultant with experience in market development, competitive intelligence, strategic planning, and project management. He has a strong track record of developing sales tools and identifying new market opportunities to grow revenues. Some of his services include providing competitive analysis to support sales and development efforts, identifying new market segments, and developing pricing and product strategies. He has worked with companies across various industries, from automation to consumer goods.
Go-To-Market Fundamentals - Mark Walker
Sales Impact Academy Coach, Mark Walker gives a preview of this foundational course.
You will learn:
1. How to identify the real pain points in your target market.
2. Which go-to-market model is best suited to your businesses.
3. Learn about the key success metrics you need to track.
Key Points:
1. Don’t be a solution in search of a problem - Consider the demand in the market first and then build a product for that pain.
2. Frame your key competitors as villain’s - it is a great way of identifying a problem and rallying people behind your product.
3. Be a pill not a vitamin - Is your product a ‘must have’ or a ‘nice to have’?
4. Your ICP should be narrow enough that you are able to streamline your entire operation and make your capital more efficient - you will have to say no to people.
5. A genuine go-to-market model considers every stage of the funnel.
New Product Development
This document discusses new product development (NPD) and the 8-stage NPD process. It begins by defining the key elements of the marketing mix - product, price, place, and promotion. It then discusses defining a product and different types of products. The 8 stages of the NPD process are then outlined as idea generation, idea screening, concept screening, marketing strategy development, business analysis, product development, market testing, and possible roll-out strategies. Key factors for successful NPD include understanding customer needs, aligning with technological advances, and taking a portfolio approach with a mix of risk levels.
Introducing the Syneka Marketing Performance Framework
This presentation provides an overview of our proven marketing performance framework. Our framework has been recognised through the Australian Marketing Institute's Awards for Marketing Excellence, encompasses a strategic approach to marketing, ensuring measurable outcomes that deliver tangible business outcomes.
Business Strategy session 4
This document summarizes a presentation on building competitive advantage through functional level strategies. It discusses how companies can achieve superior efficiency, quality, innovation, and customer responsiveness. Specifically, it provides examples of how companies can improve efficiency through economies of scale, learning curves, experience curves, and lean production systems. It also discusses how superior quality can be achieved through reliability and excellence. The document then explains how innovation can differentiate companies and reduce costs compared to competitors. Finally, it outlines ways to enhance customer responsiveness in order to build brand loyalty and pricing power.
Skills and Experience Summary
Daniel Fitzpatrick has extensive experience leading demand planning and forecasting programs for major retailers like Home Depot and Walmart. He is skilled in demand planning, forecasting, point-of-sale analysis, trend analysis, inventory management, vendor management, training users, and building relationships. Fitzpatrick has trained over 450 users and led vendor teams of 25 to 100 suppliers to improve in-stock levels, turns, fill rates, and forecast accuracy. He is detailed-oriented, flexible, and creative in finding ways to increase performance and reduce costs.
Marvin Simpson responsibilitys
Marvin Simpson has extensive experience managing distributors for beer companies. He has overseen 20 distributors for BBC and 8 for VTHCC, developing and executing programs and incentives to increase sales. Simpson also supervised marketing campaigns, ensured proper use of marketing materials, and planned seasonal releases. He established annual goals with distributors for volume, distribution, and investment.
Director of Product Management job in London
This job posting is for a Director of Product Management role in End Point Security for a company based in Southern England. The role pays a six figure salary with an attractive bonus structure and benefits package. As Director, the individual will be responsible for developing and implementing the strategic product plans globally for the End Point security product line and leading a team of eight product managers. Experience in product management, IT security, and leadership is required for this role.
Learning Ropes Sales Training
Learning ropes is a structured sales training technique from entry level to General Manager grade
Chap001 service marketing , IIT Roorkee, Business Management
This document introduces key concepts about strategy, including:
1) Strategy involves analyzing a firm's current situation, envisioning its future direction, and crafting an action plan to get there.
2) Strategy is about how a firm will outcompete rivals by responding to market conditions, managing business functions, and improving performance.
3) Developing a creative strategy can help a firm gain a sustainable competitive advantage and achieve above-average profits by differentiating itself from competitors.
24 Growth Strategy Insights
The document discusses a growth strategy for small- and medium-sized enterprises (SMEs) to achieve double-digit annual growth without new products. It recommends focusing first on protecting existing business by understanding competitors and customer values. The next steps are to further penetrate existing market segments, extend into new segments with current products, and finally diversify into new markets with new products. This four-step strategic pathway emphasizes operational excellence in current activities before more ambitious moves, and can support significant sales growth for SMEs over three to five years.
What's hot (20)
Introducing the Syneka Marketing Performance Framework
Introducing the Syneka Marketing Performance Framework
Chap001 service marketing , IIT Roorkee, Business Management
Chap001 service marketing , IIT Roorkee, Business Management
Viewers also liked
What are tasks necessary for succesful marketing management- Shashank Motepalli
This document outlines the key tasks of marketing management which include developing marketing strategies and plans, assessing market opportunities and customer value, choosing value, designing value, delivering value, communicating value, and sustaining growth and value. It provides details on each task such as developing long-run opportunities, conducting market research, understanding consumers, choosing target markets, considering product design and pricing, distributing to customers, integrated marketing communications, and new product development. The document credits its sources which include stock photography websites, a color scheme website, Google Images, and a marketing management textbook by Philip Kotler.
Successful marketing management tasks.
Successful marketing management tasks are listed in these slides.Each concept is explained in relation with titan which steps in to the new field of eye weares.
Tasks necessary for successful marketing management
It is a presentation based on Kotler Principles of Management and the topic is Tasks necessary for successful marketing management
What are the tasks necessary for successful marketing management ?
This document outlines the key tasks for successful marketing management, including developing marketing strategies and plans, capturing marketing insights, connecting with customers, building strong brands, shaping market offerings, delivering value, communicating value, and creating long-term growth. It discusses monitoring the marketing environment, specifying tactics, anticipating competitors' moves, providing additional services, determining how to deliver value to the target market, using an integrated marketing communications program, and initiating new product development. The document concludes by recapping the main marketing management tasks.
What are the tasks necessary for successful marketing management
This document outlines key marketing management tasks such as developing marketing strategies and plans, capturing marketing insights, connecting with customers, building strong brands, shaping market offerings, choosing value, delivering value, communicating value, and creating successful long-term growth. The slides were created by Sharang Agarwal as part of an internship under the guidance of Prof. Sameer Mathur of IIM Lucknow.
What are the marketing management tasks
Summarizing Chapter 1. "Defining Marketing For The 21st Century" from "Marketing Management" by Kotler, Keller, Koshi, Jha.
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
The document discusses various marketing strategies and planning tools including the value chain, core business processes, core competencies, holistic marketing, marketing plans, corporate planning activities, strategic business units, and business unit strategic planning. It provides examples of mission statements and describes dimensions that define a business, product orientation vs market orientation, characteristics of strategic business units, assessing growth opportunities using Ansoff's matrix, conducting a SWOT analysis, market opportunity analysis, goal formulation, Porter's generic strategies, strategic alliances, typical marketing plan contents, and criteria for evaluating a marketing plan.
Chapter 2 Developing Marketing Strategies and Plans
This document discusses key concepts in developing marketing strategies and plans. It covers value delivery processes, the value chain, core business processes, core competencies, holistic marketing, marketing plans, levels of marketing plans, corporate headquarters planning activities including defining mission and assessing growth opportunities, strategic business units, Porter's generic strategies, and categories of marketing alliances. The document provides definitions and explanations of these marketing concepts.
Marketing management mba ppt
This document discusses key concepts in marketing management including the changing role of marketing, the 4 Ps of marketing, and the components of an effective marketing plan. It explains that marketing has shifted from a focus on physical efficiency to selling and adoption of a marketing approach. The marketing plan involves analyzing the current market situation, identifying opportunities and issues, developing a marketing strategy, and implementing and controlling the plan. An effective marketing plan with a clear business purpose and objectives can help firms achieve higher returns.
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
The document discusses marketing definitions from various organizations and the importance and concepts of marketing. It provides 3 definitions of marketing: 1) activities involved in creating time, place and possession utilities (American Marketing Association); 2) planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges (American Marketing Association); 3) identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing). It also discusses the marketing concept and different marketing management tasks including conversional, stimulational, developmental, remarketing, synchro, maintenance, demarketing, and counter marketing.
Viewers also liked (10)
What are tasks necessary for succesful marketing management- Shashank Motepalli
What are tasks necessary for succesful marketing management- Shashank Motepalli
Tasks necessary for successful marketing management
Tasks necessary for successful marketing management
What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management ?
What are the tasks necessary for successful marketing management
What are the tasks necessary for successful marketing management
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Developing Marketing Strategies and Plans / Marketing Management By Kotler K...
Chapter 2 Developing Marketing Strategies and Plans
Chapter 2 Developing Marketing Strategies and Plans
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Marketing - Definition & Importance, Concepts & Marketing Management Tasks
Similar to Sucessfull marketing management
Strategic PlanningUnrestrictedthe managerial proc.docx
Strategic Planning
Unrestricted
“the managerial process of creating and
maintaining a fit between the organization’s
objectives and resources and the evolving
market opportunities”
What is strategic planning?
• Goal:
• Long-term growth and profitability
• Addresses two questions:
• What is the organization’s main activity
(currently)?
• How will it reach its goals?
Strategic planning
• A subgroup of a single business or a collection of
related businesses within the larger organization
Strategic business units
• Each SBU has:
• A unique target market
• Control over its resources
• Its own unique competitors
• A unique strategic plan
• May have its own accounting, R&D,
manufacturing, marketing
Strategic business units
Strategic alternatives - tools
Ansoff’s strategic opportunity matrix
The innovation matrix
• Yellow:
• Core Innovation
• Uses existing assets
• Ex: Tide Pods
• Orange:
• Adjacent Innovation
• Uses existing abilities in new ways
• Ex: Crest Whitestrips
• Red:
• Transformational Innovation
• New markets, new products, new businesses
• Ex: Uber/Lyft
The innovation matrix
Core Innovation
Next year’s car
Adjacent Innovation
Electric car
Transformational
Innovation
App-based taxi service
The innovation matrix
• Portfolios: SBUs will have a range of performance
in terms of growth and profitability
• This matrix organizes each SBU by their present or
future growth and market share
• Relative market share:
• The ratio between the company’s market share and the
share of the largest competitor
Boston Consulting Group’s Portfolio Matrix
Boston Consulting Group’s Portfolio Matrix
Boston Consulting Group’s Portfolio Matrix
Build Build or Harvest
Hold or Harvest Divest
Boston Consulting Group’s Portfolio Matrix
The General Electric Model
• Ansoff’s Matrix:
• Helps you choose between current options (the
present market and what you can currently offer)
and new options (a new market and/or new
products)
• Innovation Matrix:
• Illustrates how opportunities change as you move
away from core capabilities
• Boston Consulting Matrix:
• Helps you analyze the performance of a portfolio of
SBUs
• General Electric:
• Adds more nuance to the Boston Consulting matrix
When to use what?
• Based on the company or SBU’s strategy,
managers can now create a marketing plan
• Process of anticipating future events and determining
strategies to achieve organizational objectives in the
future
Planning
• Designing activities relating to marketing objectives and
the changing marketing environment
Marketing planning
• Written document that acts as a guidebook of
marketing activities for the marketing manager
Marketing plan
The Marketing Plan
• To provide clearly stated activities that help
employees and managers understand and work
toward common goals
• To allow the examination of the marketing
environment in conjunction with the inner
workings of the businesses
• To help marketing ma.
CHAPTER 2 Marketing Management
The document discusses marketing strategies and plans at different organizational levels. It covers developing marketing strategies through understanding customer value, strategic planning at the corporate and business unit levels, and creating marketing plans. Specifically:
- Strategic planning involves understanding customer value through activities like value delivery, value chains, and core competencies. It also covers core business processes and the role of the CMO.
- Corporate strategic planning establishes the mission, identifies strategic business units, allocates resources, and assesses growth opportunities through new businesses, downsizing, or terminating older businesses.
- Business unit strategic planning develops goals and strategies for each unit based on opportunities and threats in external and internal analyses.
- Marketing plans operate at strategic
Advertising creative strategy by JIYAS.K
An advertising creative strategy involves planning, development, execution, and evaluation. The planning stage involves in-depth research on the target audience, product, and media to create advertising briefs and messages. In the development stage, unique selling propositions are framed and market analysis is conducted. During execution, the strategy is implemented through pre-testing of ads. Finally, evaluation assesses the strategy's effectiveness through post-testing and determining return on investment.
Marketing strategy
This document provides an overview of developing marketing strategies and plans. It discusses how marketing affects customer value and different levels of strategic planning within an organization. A marketing plan typically includes a situation analysis, marketing strategy, financial projections, and implementation controls. The document outlines the key steps in a strategic marketing planning process, including performing a situational analysis to understand the current performance and market conditions, developing a marketing strategy and objectives based on the situational analysis, and creating a performance plan to show how the strategy and objectives will be achieved. It emphasizes that a thorough situational analysis is critical to understand any performance issues and inform the marketing strategy.
SAMRAT_Updated_CV
Samrat Bhattacharya has over 15 years of experience in marketing, brand management, and business development roles. He is currently a Marketing Executive at Lifestyle International Pvt Ltd in Kolkata, where he is responsible for implementing regional marketing initiatives and delivering on key performance indicators. Prior to this, he held roles such as Brand Executive and Deputy Manager of Sales/Marketing. He has a strong track record of achieving sales targets and launching new stores successfully.
Channels Optimization Partners - Details of Services Available
The document discusses a company that helps other organizations develop and deploy channel programs to sell specialized technology solutions through partners, outlining their capabilities which include channel program development, sales leadership, product development, and portfolio management to build new or optimize existing channel strategies and programs. It provides an example of how they assisted a unified communications organization in developing a new resale channel program to identify enterprise customers.
Marketing Proces
The document discusses managing the marketing process and marketing planning. It outlines the purposes of a business plan, which include developing strategy, justifying budgets, and monitoring progress. A marketing plan directs marketing efforts by developing broad objectives and tactics. The marketing process involves analyzing opportunities, researching target markets, developing strategies, planning programs, and controlling the marketing effort. It also discusses analyzing market opportunities, researching and selecting target markets, and positioning offers.
Designing channel systems
Designing Channel Systems
Channel Design Factors
Channel Design Steps
Channel Design Components
Channel Design Issues
Evaluation of Major Alternatives
Selecting Channel Partners
Motivating Channel Members
Steps for Modifying Networks
Vertical Integration
Outsourcing Distribution
Channel Comparison Factors
PRODUCT MANAGEMENT.pptx
Distribution management refers to overseeing the movement of goods from suppliers to points of sale. It involves numerous processes like packaging, inventory management, warehousing, supply chain management, and logistics. Effective distribution management is important for businesses to operate profitably and remain competitive as it helps get products to customers efficiently while managing costs. It also provides organization and helps reduce errors.
Module 5 marketing Strategies and plans.pptx
Marketing Strategies and plans,Marketing Strategies and plans,Marketing Strategies and plans,Marketing Strategies and plans
PCA16-Become the Product Manager You Always Thought You Could Be
foundation level information on what a Product manager should be doing, the pitfalls in their career, and the ways for managers to get back on the path of success.
Elements, role & socio economic effects of advt
The PPT discusses about the Elements of Advt. Process of Advertising & its socioeconomic effects on society
Elements, role & socio economic effects of advt
The document discusses elements of advertising including strategy, review, plans, media, creative, budgets, and the role and process of advertising. It provides an overview of key aspects such as:
1) An advertising strategy sets the method for how advertising campaigns will meet their objectives, while plans describe the creative and media tactics.
2) Strategies are reviewed by client and agency teams to ensure they can meet advertising goals before plans are developed.
3) Advertising plans describe how the strategy will be put into practice, including recommended advertisements, media, budgets, and how effectiveness will be measured.
4) Advertising plays economic and social roles such as increasing product value, affecting consumer demand and business cycles, while also potentially
entrepreneur
The document outlines the steps in preparing a marketing plan for a business:
1. Assess the business situation and current market conditions. Define the target market by identifying customer characteristics and selecting market segments to target.
2. Set specific, measurable, attainable, realistic and time-bound marketing goals and objectives.
3. Develop a marketing strategy and action plan by formulating strategies for the marketing mix of product, pricing, placement, and promotion. The plan should integrate these elements to achieve the stated goals.
Day 1 driving business impact multichannel excerpt
An excerpt from Day 1 of a 3 day seminar series on Multichannel Marketing, from strategy to detailed contact plans, campaign examples, metrics and modeling.
Bmgt 411 week_10
The document discusses chapters 15 and 10 from two textbooks. Chapter 15 covers integrated marketing communications and the communication mix, including advertising, sales promotion, public relations, direct marketing and more. It outlines the major steps in developing an effective communications program, including identifying the target audience, setting objectives, designing the communications, selecting channels, and establishing a budget. Chapter 10 discusses planning marketing metrics to measure objectives, including samples of metrics to track marketing, financial, societal and behavioral goals. It also covers using forecasts, budgets, and different budgeting methods.
Edward Migut Skills Portfolio
Edward Migut is an accomplished marketing and business development strategist with expertise in driving strategic planning, product development, channel development, brand management, and new revenue streams. He has experience across multiple industries and is skilled in developing marketing strategies, analyzing market needs, managing product launches, and building high-performance teams.
Amit Resume
Amit Shounak has over 17 years of experience in sales, marketing, business development, and key account management. He is currently seeking a mid-level marketing role, preferably in Kolkata. He has expertise in conceptualizing and implementing brand management strategies, developing distribution networks, and devising go-to-market strategies. Most recently, he worked at Asahi India Glass Limited as Manager-Sales, where he expanded sales by 35-40% through innovative selling techniques.
Channel Management
This document provides information about an upcoming course on channel management. The 4-day course will cover selecting, managing, and motivating distributors to improve profitability. It will help attendees increase sales, build customer loyalty, develop partnerships with channel partners, and create an effective channel marketing plan using the latest management strategies. The course director, Bob Davies, has extensive experience in sales, marketing, and channel management. Attendees will learn how to select partners, set guidelines for relationships, increase cross-selling, and overcome challenges in managing distributor networks.
marketing.pdf
Marketing is the process of communicating the value of a product or service to customers for the purpose of selling that product or service. It involves determining customer needs and wants, identifying target markets, and developing the right marketing strategies including the 4Ps of product, price, place, and promotion. Fashion marketers use strategies like increasing customer base, average transaction amount, and purchase frequency. Products move through channels of distribution from producers to consumers, typically passing through textiles, apparel, and retail segments. Marketing objectives aim to achieve goals like customer acquisition, retention, cross-sell, and up-sell.
Similar to Sucessfull marketing management (20)
Strategic PlanningUnrestrictedthe managerial proc.docx
Strategic PlanningUnrestrictedthe managerial proc.docx
Channels Optimization Partners - Details of Services Available
Channels Optimization Partners - Details of Services Available
PCA16-Become the Product Manager You Always Thought You Could Be
PCA16-Become the Product Manager You Always Thought You Could Be
Elements, role & socio economic effects of advt
Elements, role & socio economic effects of advt
Elements, role & socio economic effects of advt
Elements, role & socio economic effects of advt
Day 1 driving business impact multichannel excerpt
Day 1 driving business impact multichannel excerpt
More from Bhaskar Jyoti Bora
Finalppt
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
For Mobile,think apps not adds
This ppt is on mobile apps which are created by company in place of adds as their communication strategy so as to reach to customers and engage with them for long term.
For Mobile devices ,think apps not adds
This ppt is on mobile apps that are created as a replacement for mobile adds by the company as their communication strategy to reach to consumers and engage with them for long time.
Module 4 presentation1
Mountain Man Brewing Company is facing challenges as light beer sales increase and premium beer sales decrease. Their Mountain Man Light brand has higher costs but lower prices than their flagship Mountain Man Lager brand. The company must decide whether to invest in growing Mountain Man Light through advertising or risk cannibalizing sales of their core Mountain Man Lager brand.
TU Aman Mehta - Make the most of polarizing brands
The document discusses strategies for capitalizing on polarization of brands. It notes that research shows polarizing brands can be less risky. It then outlines several strategies brands can use to take advantage of polarization, including placating haters, poking haters, amplifying polarizing attributes, driving wedge segmentation, launching provocative ads, and creating polarization to differentiate the brand.
Iitd ashish soni social media marketing
The document discusses social media branding and strategies for various brands. It covers how brands develop identities through symbolic and emotional associations with products. Social media allows brands to boost awareness, trials, and sales through content strategies, image-centric networks, advertising, and customer relationship management. Examples provided include main sponsors of the TV series "Suits" and social media campaigns by brands like Airtel. The document stresses focusing on fundamentals while keeping pace with social media developments.
Final presentation
This document summarizes key concepts from marketing modules covered during an internship. It discusses presentation tips, concepts of pricing strategies, a Disney consumer products case study, and an HBR article on human experience in advertising. The document provides an overview of developing price strategies, setting prices, adapting prices, and Disney's approach to marketing healthier foods to children. It also outlines four domains - public, social, tribal, and psychological - for placing effective ads based on the HBR article.
Mobile devices think apps not ads
Mobile ads don't effectively engage users on devices due to the "fat finger effect" and people's dislike of interruptive ads. Instead, apps that add convenience, provide unique value, offer social benefits and incentives, or provide entertainment are more effective mobile strategies. The document outlines why apps are better for mobile marketing than ads and categorizes common types of useful, social, and entertaining apps that users prefer over ads.
Capstone presentation _Bhaskar bora
This document summarizes the internship project of a student named Bhaskar Bora from NIT Silchar. The project involved creating presentations on various topics related to marketing, branding, and mobile advertising. Some of the topics covered included developing brand positioning, analyzing competition, building brand equity, mobile app markets in India, and experts' views on the future of mobile advertising and analytics. The document lists the structure and content covered in each presentation. It concludes by thanking the professor, Sameer Mathur from IIM Lucknow, for providing the internship opportunity.
Branding In The Digital Age
The document discusses branding and marketing strategies in the digital age, specifically for the Indian market. It outlines the consumer decision journey (CDJ) as having multiple stages: consider, evaluate, buy, advocate, and bond. Marketers often overemphasize the early stages but should also focus on evaluation and advocacy. An effective CDJ-driven strategy analyzes customer behavior at each touchpoint. Key recommendations include focusing on internet and social media during evaluation, encouraging advocacy, and ensuring customer satisfaction and relationships to create loyalty.
Iit delhi ashish soni case analysis assignment
MedNet, a trusted health information website, faces declining advertising revenues as competitors like the search engine Marvel adopt contextual advertising models. Windham, a pharmaceutical advertiser, is considering shifting its ad dollars from MedNet to Marvel. The case analyzes whether MedNet provides better value to Windham than Marvel. The analysis shows MedNet has higher click-through rates and profit margins for Windham compared to Marvel. Additionally, MedNet is compared to condition-specific sites like Cholesterol.com and different strategies are evaluated, with building on MedNet's trust and integrity found to be the best approach.
Disney Consumer Product
Case study analysis of Harvard Business school's case study " Disney Consumer Products- Marketing nutrition to children"
Branding yoga- TU Patiala Aman Mehta
This document discusses two schools of thought on branding yoga. Bikram Choudhury aggressively patented and trademarked his specific yoga style, while Tara Stiles took a less regimented approach, mixing styles and promoting through social media and books. Bikram gained early success in the US by understanding the market potential and importance of his brand. Tara Stiles received endorsement from Deepak Chopra and appealed to a younger demographic by not focusing on specific styles. The document also discusses the Hindu American Foundation's campaign to acknowledge yoga's Hindu roots in response to commercialization and branding.
Med net.com confronts "click through" competition
These Slides deals with the detailed review and analysis of Harvard Case i.e. Med net.com confronts "click through" competition.
Med net.com confronts "click through" competition
These Slides deals with the detailed review and analysis of Harvard Case i.e. Med net.com confronts "click through" competition
Steinway & Sons - Buying A Legend
Steinway & Sons, a renowned piano manufacturer known for producing high-quality grand pianos, was sold to the Selmer Company for $100 million. However, critics argued that the sale price was too high given the declining piano industry and Steinway's falling sales. While Steinway was still considered a premier brand, it had yet to capitalize on growing Asian markets or fully recover from earlier recessions. The new owners would need to address Steinway's business challenges and revitalize its brand for long-term success.
Case study_Bhaskar bora
GreyWorldwide in Hong Kong and China is facing increased competition and needs to reposition itself through a customer relationship management (CRM) strategy. It plans to implement a proprietary CRM-based philosophy called Grey Relationship Management (GRM) to build customer loyalty. GRM will focus on building brands, developing customer knowledge through dialogue, and creating positive customer experiences. GreyWorldwide will use two tools - Brand Futures+ and GRM Charter - to operationalize GRM. This will help reinforce customer value beyond brand equity alone and address issues like price pressures and talent retention.
Why is product design important and what factors affect a good design
Product design is important because it impacts several key factors that affect whether a design is good or not. These factors include form, style, customization, feature performance, repairability, reliability, and durability. Bad designs negatively impact customer satisfaction, while considering factors like form, customization, and performance in a design leads to better products.
What are the characteristics of products, how do marketers classify products
Products have tangible and intangible characteristics that define them to companies, markets, and consumers. Marketers classify products based on their durability and tangibility as nondurable goods, durable goods, or services. Marketers also classify consumer goods as convenience goods, shopping goods, specialty goods, or unsought goods based on how often they are purchased and the level of consumer effort in the purchase decision. Industrial goods are classified as raw materials, manufactured materials and parts, capital items, or supplies and business services.
How can companies use packaging, labeling, warranties, and guarantees as mark...
Packaging is important to attract customers, build confidence, and create a favorable impression of a product. It describes the product's features and benefits which can increase sales. Unique packaging allows for instant brand recognition and can bring profits to producers. Labels identify the product, brand, and provide important details like ingredients and instructions to promote the product and meet regulatory requirements. Warranties and guarantees provide peace of mind for customers by reducing perceived risks and suggesting the product is high quality and reliable.
More from Bhaskar Jyoti Bora (20)
TU Aman Mehta - Make the most of polarizing brands
TU Aman Mehta - Make the most of polarizing brands
Why is product design important and what factors affect a good design
Why is product design important and what factors affect a good design
What are the characteristics of products, how do marketers classify products
What are the characteristics of products, how do marketers classify products
How can companies use packaging, labeling, warranties, and guarantees as mark...
How can companies use packaging, labeling, warranties, and guarantees as mark...
Recently uploaded
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.Pillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.DMF Portfolio Piece Smart Goals - Artist Management.docx
A Market Analysis and extended Smart Goal list for Artist David Michael Frank
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Recently uploaded (20)
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Sucessfull marketing management
- 3. ATLAS CAMERAS • The first task facing Atlas is to identify its potential long run opportunities ,given its market experience and core competencies • Atlas can design cameras with better features or it can make new line of video cameras or use optics to design binoculars and telescope • Whichever direction it chooses it must develop concrete marketing plans that specify the marketing strategy and tactics going forward
- 5. •Atlas needs a robust scanning mechanism to spot profitable market opportunities by closely monitoring its environment •To transform strategy into program marketing managers must make basic decisions about their expenditure, activities and budget allocations •Atlas may use sales response
- 7. •Atlas must divide the market into major market segments and evaluate each one and target those it can provide best value •Atlas should compete with competition and take quick steps •Atlas should decide whether it should be a high end brand or a low end brand
- 9. •Atlas must provide tangible offerings to market which include product quality ,design features and packing •Atlas must decide on price and should decide on retail and wholesale prices, discounts, allowances
- 10. Delivering Value
- 11. •Atlas must also determine how to properly deliver to the target market the value embodied in its products and services •Channel activities include those the company undertake to make a product accessible and available to target markets •Atlas must identify , recruit and link
- 13. •Atlas must communicate to the target market the value embodied in its products and services •It will need integrated communication program that maximises collective contribution to communication activities •Need to set up mass communication programs consisting of advertising, sales promotion, events and public
- 15. •Atlas must initiate new product development, testing and launching as part of long term view •Atlas must build a marketing organisation capable of implementing marketing plan •Atlas will need feedback and control to understand efficiency and effectiveness of its marketing activities
- 16. ReCap • Developing marketing strategies and plans • Assessing market Opportunities and Customer value • Choosing Value • Designing Value • Delivering Value • Communicating Value • Sustaining Growth and Value
- 18. “Created by Sai Srujan,RGIPT RaeBareli, during an internship by Prof. Sameer Mathur,IIM LUCKNOW”