This presentation provides an overview of our proven marketing performance framework. Our framework has been recognised through the Australian Marketing Institute's Awards for Marketing Excellence, encompasses a strategic approach to marketing, ensuring measurable outcomes that deliver tangible business outcomes.

2. Marketing is one of the most
misunderstood terms in business
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3. Re-defining Marketing
Marketing consists of strategies that create value by
understanding your context, exploring how to reach and influence
stakeholders through a consistent experience
Marketing builds your capacity to achieve your goals
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4. Syneka Marketing
Where Success Starts with Strategy
• A dynamic and innovative strategic
marketing agency
• Finalists in the Australian Marketing
Institute's Awards for Marketing
Excellence (2013 and twice in 2014)
• Featured in metropolitan newspapers
and industry based publications
• We are recognised marketing
professionals speaking at key
conferences and events
• Our Leadership Team are Certified
Practising Marketers (CPM) receiving
the highest level of professional
recognition as accredited by the
Australian Marketing Institute
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5. Strategy is a plan of action desired
to achieve an overall aim
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6. Our Values
• Strategy – our work is
underpinned by strategy
• Measurability – our outcomes
deliver measurable results
• Innovation – our solutions are at
the forefront of the industry
• Leadership – our leadership
team is recognised for their
marketing expertise
• Excellence – our results are
proven and recognised through
industry awards
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7. Strategic marketing creates a
measureable impact
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8. Our Marketing Performance Framework
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• A Framework for continuous
marketing performance
• Reviews existing activities
• Identifies future opportunities
• Aligns business goals with
marketing outcomes
• Measures effectiveness

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10. Defining Metrics and Opportunities
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 A health check of
marketing performance
 Assesses and reviews
current marketing activities
 Identifies future market
opportunities
 Evaluates market potential
and campaign success

11. Aligning Marketing with Outcomes
Aligns business goals with
marketing outcomes
Strategic insights to identify
how you can achieve your
goals
Recommendations for your
marketing direction
Metrics to enable evaluation
of your outcomes
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12. Fostering Continuous Improvement
Measures performance
against the agreed direction
Benchmarking and metrics
to evaluate your results
Ongoing project
management and review
Team of marketing
professionals
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13. Proven expertise that delivers a
measureable impact
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14. • Strategic Framework
• Certified Professionals
• Proven Methodology
• Finalist 2013
• Twice Finalist 2014
• Judging Panel 2015
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Knowledge Leadership
Certified Professional Marketers

15. An Accountable Leadership Team
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Natalia Perera AFAMI CPM
Director of Strategic Insights
 Creative and logical
 Out of the box thinker
 Former financial accountant turned marketing
professional
 Understands how to deliver to a budget
 Keynote speaker and author
 Completing a Master of Marketing (RMIT)
 Experience across a range of industries
Alex Makin AFAMI CPM
Managing Director
 Strategic thinker
 Associate Fellow and Member, Australian
Marketing Institute
 Certified Practising marketer
 Victorian Chair, Australian Marketing Institute
 Former Mayor and Councillor
 Keynote speaker and author
 15 years marketing experience

16. Syneka Marketing
204 Bank Street
South Melbourne
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