This document summarizes the internship project of a student named Bhaskar Bora from NIT Silchar. The project involved creating presentations on various topics related to marketing, branding, and mobile advertising. Some of the topics covered included developing brand positioning, analyzing competition, building brand equity, mobile app markets in India, and experts' views on the future of mobile advertising and analytics. The document lists the structure and content covered in each presentation. It concludes by thanking the professor, Sameer Mathur from IIM Lucknow, for providing the internship opportunity.

1. The
Story
Of
My
Internship

4. How to create a best presentation?

5. Unless like this…..

6. So, What is the Idea?

7. Garr Reynolds
Three Step Model?

11. Jesse Desjardins

17. Conundrum
of
storytelling

18. Julian Friedman
A presentation
based on the talk
by Julian
Friedman-”The
Mystery of
Storytelling” in
TED

19. The Art
of
Body
Languages

20. Amy Cuddy
A presentation based
on the talk by Amy
Cuddy-”Your body
language shapes
who you are” in TED.

21. But wait……

23. Theoretical concepts inspired by Kotler’s textbook

31. 1.HOW ARE
BRANDS
SUCCESSFULLY
DIFFERENTIATED?

32. 2.DEVELOPING AND
ESTABLISHING AN EFFETIVE
POSITIONING IN THE MARKET

33. 3.HOW DO MARKETERS IDENTIFY
AND ANALYZE THE COMPEITION?

34. 4.BUILDING, MEASURING AND
MANAGEMENT OF BRAND EQUITY

37. Preparation of Harvard Business School
Case

40. GreyWorldwide: Strategic
RepositioningThrough CRM
Harvard Business School Case

42. Final Exam

43. But…

46. Spotlight on the market of advertisement

50. What is the percentage of people
using mobile devices?

52. How consumers research products
using mobile search and review sites?

54. Mobile media time - app vs mobile site
usage?

60. Entertain

61. App Market in India and their data?

66. What the experts say?

67. Anubhav Sonthalia,
Co-Founder & COO,
Sokrati
1.Not just product views but
product purchases will also
increase via mobile,
surpassing those on desktop
in 2015-2016.
2.Transactions will move
from mobile web pages to
mobile apps.

68. Abhimanyu Yadav, Sr. Manager Ad
Sales, Silver Push
1.TV analytics- measuring
the impact of TV ads and
bridging TV-Mobile-
Desktop.
2.App to WAP retargeting
in mobiles
3.Deterministic cross
device retargeting

69. Why Mobile Ads don’t work?

71. 3.There is no..

72. Created by Bhaskar Bora, NIT Silchar, during an
internship by Prof. Sameer Mathur, IIM Lucknow.
www.IIMInternship.com
DISCLAIMER