The document discusses a growth strategy for small- and medium-sized enterprises (SMEs) to achieve double-digit annual growth without new products. It recommends focusing first on protecting existing business by understanding competitors and customer values. The next steps are to further penetrate existing market segments, extend into new segments with current products, and finally diversify into new markets with new products. This four-step strategic pathway emphasizes operational excellence in current activities before more ambitious moves, and can support significant sales growth for SMEs over three to five years.