These Slides deals with the detailed review and analysis of Harvard Case i.e. Med net.com confronts "click through" competition.

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20. ’s
Revenue
Advertisement Income: $12,000,000
Expenses
Purchased Content: $3,700,00
Sales and Marketing: $3,000,00
Tech-Support: $1,300,00
General Administration: $3,000,00
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Net Income: $1,000,000

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 CPM (Cost per thousand impression) Basis
One impression meant that one visitor requested from a web-
server a page that had a specific advertisement on it, hereby
monetizing of “eyeballs” i.e. Site Visitors

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25. Ad Venue Monthly
Visitors
Impressions
Received
Cost Click
Through
CTR Total Ad.
Cost
Cost Per click
Through
MedNet 4.3mm 17.2mm $100CPM 516,000 3% $1.72mm $3.33
Marvel
Search
19mm 57mm $0.54per
click through
798,000 1.4% $430,920 $0.54
U.S.
Newspaper
2.5mm/day 5mm $260,000/2-
day ad
37,000 0.74% $260,000 $7.03

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33. Created by
during an internship by