Mobile ads don't effectively engage users on devices due to the "fat finger effect" and people's dislike of interruptive ads. Instead, apps that add convenience, provide unique value, offer social benefits and incentives, or provide entertainment are more effective mobile strategies. The document outlines why apps are better for mobile marketing than ads and categorizes common types of useful, social, and entertaining apps that users prefer over ads.

1. Think Apps, Not Ads
For Mobile Devices,
For Mobile Devices,

2. Mobile ADS don’t work , WHY

3. People don’t like them

4. There’s no right side

5. Fat finger effect

6. Smartphone APP categories

7. UTILITY APPS

8. BRAND APPS

9. SOCIAL NETWORKING APPS

10. GAME AND ENTERTAINMENT APPS

11. Advantages of apps

12. ADD CONVENIENCE

13. PROVIDE UNIQUE VALUES

14. PROVIDE SOCIAL VALUS

15. OFFER INCENTIVES

16. ENTERTAINMENT

17. RECAP
1.APS V/S ADS
2.WHY ADS DON’T
WORK
3.CATEGORIES OF
APPS
4.ADVANTAGES OF
APPS

19. 1.slideshare.net
2.Flickr.com
3.Hbr.org
4.Compfight.com

20. Created by
during an internship by