It is a presentation based on Kotler Principles of Management and the topic is Tasks necessary for successful marketing management

1. Tasks Necessary for Successful
Marketing Management

2. Competing Concepts
 The production concept
 The product concept
 The selling concept
 The marketing concept
 The holistic marketing concept

3. The Holistic Marketing Concept

4. Royal Bank of Canada
 wealth preservers
 wealth accumulators

5. To improve its guests’ experiences, Snowshoe Mountain ski resort engages in a series of
internal marketing activities to build its brand promise with employees

6. Ben &Jerry’s “ triple bottom line” business philosophy is based on monitoring the
environmental and social effects of its actions in addition to the profits from the
sale of its products.

7. Updating The Four Ps
The Four P
Components of the
Marketing Mix

8. The Evolution of Marketing Management

9. Marketing Management Tasks
 Developing Marketing Strategies and Plans
 Capturing Marketing Insights
 Connecting with Customers
 Building Strong Brands

10. Marketing Management Tasks
 Shaping the Market Offerings
 Delivering Value
 Communicating Value
 Creating Successful Long-Term Growth

11. Summary
 Today’s marketplace is fundamentally different as a result of major societal
forces.
 There are five competing concepts under which organizations can choose.
 The holistic marketing concept is based on the development, design, and
implementation of marketing programs
 Successful marketing management includes developing marketing strategies
Developing marketing strategies