Marketing is the process of communicating the value of a product or service to customers for the purpose of selling that product or service. It involves determining customer needs and wants, identifying target markets, and developing the right marketing strategies including the 4Ps of product, price, place, and promotion. Fashion marketers use strategies like increasing customer base, average transaction amount, and purchase frequency. Products move through channels of distribution from producers to consumers, typically passing through textiles, apparel, and retail segments. Marketing objectives aim to achieve goals like customer acquisition, retention, cross-sell, and up-sell.
Successful companies always formulate effective marketing strategies by adopting approaches like;
Having a strategic focus based on developing and sustaining a profitable customer base
Increasing sales and market shares
Targeting committed and profitable customers
Bench-marking and targeting competitors
Focusing on a greater commitment to innovation
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
A marketing assignment help research is primarily a systematic process of obtaining, documenting, and analyzing qualitative and quantitative data regarding topics pertaining to the marketing of goods and services. The objective is to figure out and evaluate how different aspects of the marketing mix affect customer behavior. This include defining the data needed to solve these challenges, as well as developing the data gathering technique, organizing, and implementing the data collection process.
The presentation has an introduction to the fundamental concepts of digital marketing. Immaterial of the tools or techniques used for digital marketing, the concepts presented will help marketers make their marketing effective and efficient.
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Successful companies always formulate effective marketing strategies by adopting approaches like;
Having a strategic focus based on developing and sustaining a profitable customer base
Increasing sales and market shares
Targeting committed and profitable customers
Bench-marking and targeting competitors
Focusing on a greater commitment to innovation
Learn more at www.wdcep.com/business-in-dc/marketing-your-business/
Doing Business 2.0 is an education seminar that features content from the WDCEP's Doing Business in DC publication.
A marketing assignment help research is primarily a systematic process of obtaining, documenting, and analyzing qualitative and quantitative data regarding topics pertaining to the marketing of goods and services. The objective is to figure out and evaluate how different aspects of the marketing mix affect customer behavior. This include defining the data needed to solve these challenges, as well as developing the data gathering technique, organizing, and implementing the data collection process.
The presentation has an introduction to the fundamental concepts of digital marketing. Immaterial of the tools or techniques used for digital marketing, the concepts presented will help marketers make their marketing effective and efficient.
Market segmentation is a marketing strategy which involves dividing a broad target market into subsets of consumers, businesses, or countries who have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.
Marketing is the action or business of promoting and selling products or services, including market research and advertising.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. How Fashion Is Marketed?
Marketing is a series of
activities that fashion
businesses undertake so
that customers will buy
products from them
instead of their
competitors.
Definition:
marketing the process
of developing,
promoting, and
distributing products to
satisfy customers’ needs
and wants.
3. What is Marketing?
• Marketing is the process of communicating the value of a
product or service to customers, for the purpose of selling
that product or service.
• Marketing is the science/way of choosing target
markets through market analysis and market segmentation,
as well as understanding consumer behaviour and providing
superior customer value.
• The action or business of promoting and selling products or
services, including market research and advertising.
4. Marketing definition
The management process through which goods
and services move from concept to the customer.
It includes the coordination of four elements called
4Ps of marketing:
(1) Product: identification, selection and development of a product,
(2) price: determination of its price,
(3) place: Selection of a distribution channel to reach the customer’s place,
and
(4) promotion: development and implementation of a promotional strategy.
5. The Marketing Mix and Fashion
To successfully sell a fashion
product to target customers,
Businesses must apply the
marketing mix.
marketing mix four basic marketing
strategies, known as the four Ps of
marketing—product, place, price, and
promotion
The Four Ps
Place
Price
Advertising
Sales Promotion
Publicity
Public Relations
Personal Selling
Promotion
Product
6. The Marketing Concept
To market effectively, fashion
marketers follow the principles of
the marketing concept.
marketing concept the
idea that businesses must
satisfy customer needs and
wants in order to make a
profit
7. The Marketing Concept
Business
Determine what
customers want
Identify
customers
Make the right products
available at the right time
and at the right price
Communicate to
customers
7
8. The Marketing Concept
Retailers must consider the
• location
• atmosphere, and
• image of the store.
Products must match
• style,
• quality, and
• price to their customers.
9. Functional areas in business
• In a large organization, it is usually easier to identify
separate functional areas because people work together in
departments.
• The main ones you are likely to meet in business are shown
below.
11. The purposes of functional areas
This is essential if the business is to achieve its aims and objectives.
In addition, specific areas will be responsible for supporting specific
types of aims and objectives, for example:
• Sales and marketing will be involved in achieving targets linked
to developing new markets or increasing sales
• Human resources will be involved in arranging staff training
activities and supporting the continuous professional
development of all staff
• Finance will be expected to monitor and support aims and
objectives linked to keeping costs low to improve profitability
12. The marketing function
• Carrying out market research to obtain feedback on potential and
existing products and/or services,
• Analyzing market research responses and advising senior managers
of the results and implications,
• Promoting products and services through a variety of advertising and
promotional methods, e.g. press, TV, online, direct mail, sponsorship
and trade shows or exhibitions,
• Obtaining and updating a profile of existing customers to target
advertising and promotions appropriately,
• Producing and distributing publicity materials, such as catalogues or
brochures,
• Designing, updating and promoting the company website.
13. Core Marketing Responsibilities
1. Provide leadership on serving the client better/
customer support service;
2. Support sales team & distribution partners;
3. Manage advertising & promotions/ promotional
activities;
4. Manage client relationships.
14. Provide leadership on serving the
client better
Activities under this area include:
– Developing pricing.
– Conducting customer satisfaction surveys.
– Contributing to product development.
– Monitoring competitors.
– Website usability testing.
15. Support sales team & distribution
partners
Activities under this area include:
– Lead generation.
– Building brand recognition.
– Nurturing leads until they are sales-ready.
– Creating collateral that helps persuade prospects
such as websites, brochures, multimedia
presentations, product sheets, etc.
– Gathering customer testimonials and writing case
studies.
– Making it easy to differentiate from competitors.
16. Manage advertising & promotions
Activities under this area include:
– Creative Development
– Testing
– Media Buying
17. Manage client relationships
Activities under this area include:
– Conducting customer satisfaction surveys
– Events & sponsorships
– Setting up loyalty cards
– Loyalty building programs
– Monitoring competitors
– Implementing a referral program
– Re-marketing to customers.
– Ensuring each client-contact point builds a favorable
impression
19. Objectives –Hierarchy : Example
Tharmex Group Ltd.
• Mission: To maximize synergistic benefits, and to become a market
leader.
• Vision: To continuously focus on customer's need to manufacture
quality products.
• Aims: To achieve the absolute customer satisfaction.
• Objectives: To achieve the absolute customer satisfaction by
ensuring the quality products like cotton yarn, melange yarn, woven
fabrics, knit fabrics & knit apparels of high standard. And to
establish as the leading provider of knit apparels serving
international market.
21. Setting marketing objectives-"SMART"
approach
The "SMART" approach is explained to illustrate how you
address each area;
• Specific - are your objectives stated in a way that is precise
about what you are hoping to achieve?
• Measurable - Can you quantify each objective, i.e. can you
use a unit of measure such as market share in percentage
or dollars or other to provide a way to check your level of
success?
22. Setting marketing objectives-"SMART"
approach
• Achievable - Are your objectives reasonable in terms of
what you can actually achieve or are you setting your sights
too high?
• Realistic - Do you have sufficient employees and resources
to achieve the objectives you have set, if you don't then
they are likely to be unrealistic?
• Time specific - When are you hoping to achieve these
objectives, you need to define a timing plan with target
timing for each specific objective?
24. SHORT NOTES ON:
• Cross-sell: suggesting related products or services to a
customer who is considering buying something.
• Up-sell:suggesting higher priced products or services to a
customer who is considering a purchase.
• Churn: Churn is the loss of customers to some other
company.
• Lead: A lead is a potential sales contact -- an individual or
organization that expresses an interest in your goods or
services.
• LTV: Life Time Value is a prediction of the net profit attributed
to the entire future relationship with a customer.
25. Marketing research
• Marketing research involves conducting research to
support marketing activities, and the statistical
interpretation of data into information.
• This information is then used by managers to
1. plan marketing activities,
2. gauge the nature of a firm's marketing environment and
3. attain information from suppliers.
27. Distinction between market research
and marketing research
• Market research
pertains to research in a
given market.
• As an example, a firm
may conduct research
in a target market, after
selecting a suitable
market segment.
• Marketing research
relates to all research
conducted within
marketing.
• Thus, market research is
a subset of marketing
research.
28. Methods used by Marketing
researchers
• Marketing researchers use some statistical methods
as below to interpret their findings and convert data
into information.
i. Quantitative research,
ii. Qualitative research,
iii. Hypothesis tests,
iv. Chi-squared tests,
v. Linear regression,
vi. Correlations,
vii. Frequency distributions,
viii. Poisson distributions,
ix. Binomial distributions, etc.
29. Limitation of Marketing Research:
✓Marketing research is a costly affair,
✓its also lengthy and time consuming,
✓it has a limited scope,
✓it has a limited practical value,
✓it may not predict consumer behavior,
✓it may not give 100% accurate results,
✓it provides suggestions and not solutions,
✓non-availability of qualified and experienced staff,
✓it can be misused,
✓non-availability of a reliable data ,
✓it is resistant to marketing managers.
30. What is market?
• A regular gathering of people for the purchase and sale of
livestock, and other commodities.
• A medium that allows buyers and sellers of a specific goods
or service to interact in order to facilitate an exchange.
• Markets do not necessarily need to be a physical meeting
place. Internet-based stores and auction sites are all
markets in which transactions can take place entirely online
and where the two parties do not ever need to physically
meet.
31. So market is An actual or nominal place where forces of demand
and supply operate, and where buyers and sellers interact
(directly or through intermediaries) to trade goods, services,
or contracts or instruments, for money or barter.
Markets include mechanisms or means for:
(1) determining price of the traded item,
(2) communicating the price information,
(3) facilitating deals and transactions, and
(4) effecting distribution.
The market for a particular item is made up of existing and
potential customers who need it and have
the ability and willingness to pay for it.
32. Conditions of market structures
If we extend this market concept a little more, there are
certain conditions which create the structure of a market.
Such conditions can be condensed in the following-
Number of Buyers
Number of sellers
Buyer Entry Barriers
Seller Entry Barriers
Size of the firm
Product Differentiation/ Homogeneous Product
Market Share
Competition
35. • Perfect Competition:
➢ Examples of perfect competition: Financial markets – stock exchange,
currency markets, bond markets.
• Monopolistic Competition
➢ Examples – restaurants, professions – solicitors, etc., building firms –
plasterers, plumbers, etc.
• Oligopoly
➢ Examples of oligopolistic structures: Supermarkets, Banking industry,
Chemicals, Oil, Medicinal drugs, Broadcasting
• Monopoly
➢ Example: USTER machineries marketing.
• Duopoly
➢ Example: Pepsi and Coca-Cola (soft drinks market)
Types of Market
36. Wholesale and Retail
• Wholesale: Wholesale is the sale of goods, usually in quantity, for
the purpose of resale to consumers. Wholesalers are either
manufacturers who market their own goods to retailers and
other distributors, or they are brokers who buy products in mass
quantities and sell them to retailers.
• Retail: The sale of goods or commodities in small quantities
directly to consumers. Retailing can be done in either fixed
locations like stores or markets, door-to-door or by delivery. In
the 2000s, an increasing amount of retailing is done using online
websites, electronic payment, and then delivered via a courier or
via other services.
37. Global top five retailers
Retail Sales Rank Company Country of Origin
1 Wal-Mart US
2 Tesco UK
3 Costco US
4 Carrefour France
5 Kroger US
38. Marketing Strategies
There are three strategies that fashion
marketers use to increase their business:
1. Increase the number of customers.
2. Increase the average transaction.
3. Increase the frequency of repurchase.
39. Channels of Distribution
Before merchandise reaches the
consumer, it goes through the
channel of distribution.
channel of distribution
the path a product takes
from the producer to the
consumer
For apparel and home furnishings, the movement through the channels
of distribution is called the soft-goods chain.
This chain includes three specific segments:
1. Textile segment – fiber, yarn, fabrics
2. Apparel segment – design, manufacture, wholesale
3. Retail segment- stores selling to consumers
40. Merchandise distribution Process
Flow
• The following simplified figure shows a
typical merchandise distribution process
flow, in which the goods flow through a
warehouse.
41.
42. Typical Merchandise Distribution
Process Flow
• Planning
✓ SAP ERP plans the merchandise distribution.
✓ As soon as the inbound and outbound delivery documents
are available in EWM (Extended Warehouse
Management), EWM can perform the merchandise
distribution.
✓ The inbound and outbound delivery documents contain
information about whether EWM is to perform
merchandise distribution,
✓ And with which processing method?
43. Merchandise Distribution Process Flow
• Transfer
✓ SAP ERP distributes the inbound and outbound delivery
documents to EWM.
✓ This transfer also contains information about which
inbound deliveries and outbound delivery orders EWM is
to assign to one another.
44. Merchandise Distribution Process Flow
• Goods Receipt
✓ Goods receipt is posted in EWM,
✓ EWM determines the relationship between inbound
deliveries and outbound delivery orders ,
✓ If the quantities in goods receipt are different from the
expected quantities, we can perform a quantity adjustment
in the outbound deliver order using the adjustment report.
45. Merchandise Distribution Process
Flow
• Warehouse-Internal Process
When the goods are delivered, they are distributed to the
recipients using different processing methods. EWM uses
one of the following processing, according to the decision
made in SAP ERP:
– Merchandise Distribution Cross-Docking
– Merchandise Distribution Using Flow-Through
EWM uses either (1) product-driven flow-through or
(2) recipient-driven flow-through
process.
46. Merchandise Distribution Process
Flow
• Goods Issue
✓ Take the goods to goods issue.
✓ Post the goods issue.
• If required, you can select the inbound deliveries and
outbound delivery orders for the merchandise distribution
in the warehouse management monitor according to SAP-
ERP purchase order or merchandise distribution process,
and check the merchandise distribution.