Edward Migut is an accomplished marketing and business development strategist with expertise in driving strategic planning, product development, channel development, brand management, and new revenue streams. He has experience across multiple industries and is skilled in developing marketing strategies, analyzing market needs, managing product launches, and building high-performance teams.

1. Edward A. Migut
Skills Portfolio
Hoffman Estates, IL 60192
emigut1@comcast.net
www.linkedin.com/in/edwardmigut
EXECUTIVE PROFILE
Accomplished Marketing, Product & Business Development Strategist skilled in driving
strategic market planning, channel development, brand management, and new product/business
development. Expert at identifying, planning, and implementing sales & marketing solutions that
attract customers, build fresh revenue streams, and maximize both top and bottom line
performance. Highly successful in translating assessments of market needs into responsive and
profitable products/services. Accomplished at managing the development of innovative new
products/services from concept to launch, and creating/implementing channel strategies that drive
market expansion. Adept at building high performance teams and driving results throughout the
organization.
Expert at integrating product management, marketing management, business development,
program and project management disciplines in the formation and execution of very
impactful and successful business plans, strategies, and tactics. Finely honed expertise in
defining and managing the entire business development process required to surpass
business and revenue/margin objectives.
Strategic Business /Market Planning/Marketing Management
• Develop strategic plans that enable business lines to grow faster than their markets.
• Perform product portfolio analysis and assessment to identify revenue and growth plans
by market and business.
• Define global marketing and business development strategies that align to the corporate
strategic plan.
• Conduct strategic market segmentation and develop strategies for penetrating key
market segments.
• Market strategy formulation/implementation—market segment(s), product positioning,
pricing strategies, promotion planning, and distribution channel optimization.
• Deliver the Marketing Plan, market segmentation and positioning in order to align
messaging, tactics, and commercial channel tools for successful execution in all regions.
• Gather voice of the customer to provide inputs into global product plans.
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2. Program Management
• Program Development & Execution
• Build successful marketing and sales programs/campaigns targeted at specific
market segments and clients to drive revenue, account penetration, and market share.
Product/Service Marketing
• Lead the organization in crafting a value proposition and packaging a complete solution
that addresses the broader needs of the customers. Communicate features and benefits
through all available information channels.
• Identify branding opportunities to further expand the penetration and position
advantages, domestically and globally.
• Develop innovative and sustainable marketing programs that drive incremental client
acquisition through direct sales lead generation.
• Build marketing programs/campaigns/promotions
• Brand development and management
Sales/Business Development (combination of strategic analysis, marketing, and sales)
• Lead negotiations, coordinate complex decision-making processes, and overcome
objections to capture new business opportunities
• Manage the end-to-end sales process for all opportunities including initial client
communication, on-site presentations, RFI response, RFP submission, negotiation and
deal signing. Serve as the focal point for all communication and sales activities with
prospects and customers.
• Account planning/performance monitoring
• Key accounts development/management
• Sales strategy development/execution
• Strategic accounts management
• Contract negotiations with 3rd
party vendors/partners
• Solutions selling expertise
• Negotiate and close deals
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3. • RFP/SOW creation and presentation
• Develop sales strategies and revenue/margin forecasts.
• Create and maintain pipeline reporting at the participant and prospect level
• Skilled at executive level selling to C-level decision makers with a consultative marketing
emphasis.
Sales/Account Management
• Support sales team in identifying/prospecting new sales targets based on market trends
and competitive landscape; maximize sales efforts by focusing sales employees’ time on
largest and most profitable opportunities.
• Conduct joint sales calls with sales teams to identify opportunities and maintain/build
customer relationships (including sales team coaching/mentoring).
• Work closely with sales Leadership to manage the opportunity pipeline, establish and
measure KPI’s throughout the sales pipeline that will directly impact revenue.
• Forecast sales revenue on a monthly, quarterly and annual basis.
• Technology channel sales management
• Strategic accounts development/management
Go-to-Market Planning & Execution
• Develop and implement comprehensive marketing plans focused on growing sales and
increasing profitability.
• Implement go-to-market plans, working with all departments cross functionally in
matrixed organizations.
Product Planning/Development/Management
• Build business cases for new initiatives, perform financial modeling, NPV estimation,
product development costing, market sizing, market needs assessment and validation.
• Author the market vision and product roadmap, creating a clear picture of the
products’ evolution and the business justification for that path.
• Set strategic direction for partnership opportunities for the product, working to build
and strengthen those partnerships.
• Product portfolio management and optimization
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4. • Practical understanding of the complex role and dynamics product management
plays in, engineering, development, marketing, and sales in technology organizations, and
how to effectively manage key strategic projects and programs.
• Product lifecycle planning/development methodology. Expert in the creation and
deployment of multiple products and services.
• Build market requirements documents (MRDs) through primary and secondary
market research methodologies (Voice of the Customer (VOC)).
• Forecast sales for annual plans and new product introductions in an effective and
accurate manner. Monitor and analyze sales, gross profits, and other metrics for product
lines making any necessary adjustments to meet goals and objectives.
• Complete analysis on market size and growth, market share and account penetration by
segment, and customer needs and purchase behaviors.
• Support quality improvements and cost reductions of assigned product/service line(s).
• Design and execute product management strategies, policies, and promotional
programs for the company’s products. Assess existing and potential markets, establish
product strategies, set pricing, and oversee new product launches.
• Drive product development by setting feature requirements according to market needs,
product and corporate strategies.
• Drive strategic planning, market analysis, competitive analysis, positioning, pricing, and
profitability analysis including financial objectives and measurement.
• Formulate and implement product line marketing programs, including product roadmaps
driven by quantitative market assessment, systematic positioning, and commercial
effectiveness.
• Develop marketing strategies by estimating, forecasting and anticipating marketing
requirements, trends and variances; aligning monetary resources; developing action
plans; measuring and analyzing results; initiating corrective actions; minimizing the
impact of variances.
• Forecast sales revenue on a monthly, quarterly and annual basis.
• Planning and executing product launches
• Evangelize and sell products both internally and externally (direct and through channel
partners).
• Plan and coordinate the development and introduction of product enhancements to
extend/maximize product life/profitability.
• Define and run beta programs (field trials).
• Lead new product development and market launches (domestically and globally).
• Manage the stage gate process in product planning and development.
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5. • Product Strategy:
• Create and validate long term product roadmaps.
• Develop and communicate a detailed value propositions, business cases, and go-
to-market strategies.
• Formulate high level business requirements and detailed low level product
requirements.
• Collaborate with the engineering teams to ensure that products meet
requirements. Champion the perspectives and interests of customers, end users,
and other internal/external stakeholders.
• Monitor product sales and pricing trends, and margin levels against forecasted
contributions.
• Product Portfolio Management: Actively manage the composition of the organization’s
portfolio of products and services.
• Take active leadership role in identifying and championing new products, new
businesses, and new markets consistent with corporate strategy.
• When necessary, execute responsibilities in recognizing and championing the
exit of fundamentally bad products/businesses. Identify and exploit potential
synergies among existing and potential future products/services.
Strategic Alliances/Partner Management
• Strategic alliances and business/channel partner management.
• Evaluate partner relationships for products/services and competitive positioning.
• Negotiate contracts/agreements with 3rd
party vendors/partners.
• Build RFPs and SOWs for presentation, review, and collective agreement.
• Provide clear and concise business specifications and overall marketing launch direction
of product/service programs.
Financial Analysis/Business Case Creation
• Strategic thinker with demonstrated ability to develop/implement strategies and sound
recommendations based on both quantitative and qualitative inputs with an
understanding of key financial drivers.
• Develop business cases and measurements aligned with product/service strategies.
• Obtain, manipulate and analyze data, and effectively compile the information for
appropriate reports and presentations.
• Drive commercial excellence in product line positioning/segmentation, value proposition,
promotion and channel strategy.
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6. • Responsible for the analysis of product/service suite performance as well as financial
oversight of the business.
Channel/Channel Programs Development/Management
• Distribution channels strategy development and execution.
• Channel structure build out and management.
• Develop and maintain new sales channels.
• Facilitate all communications with solutions providers, and distributors, improving client
utilization, managing account profiles, preparing and delivering presentations for clients,
monitoring the competition’s activity, planning for boosting market share, and
communicating channel activities.
• Improves client utilization and product/service adoption rates through new business
opportunities evaluations and analysis.
• Monitor competitive activity within the channel market. Create strategic plans to boost
company market share. Lead the marketing process and conduct post program ROI
analysis.
Industry Experiences
• Electronics
• Consumer products
• Wireless
• Trade Association
• Printing Industry
• Telecommunications
• Information Technology & Services
• Communications
• Computer Software
• Computer Hardware
• Manufacturing/Production
• Professional Services (Management & I/T Consulting)
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7. • Responsible for the analysis of product/service suite performance as well as financial
oversight of the business.
Channel/Channel Programs Development/Management
• Distribution channels strategy development and execution.
• Channel structure build out and management.
• Develop and maintain new sales channels.
• Facilitate all communications with solutions providers, and distributors, improving client
utilization, managing account profiles, preparing and delivering presentations for clients,
monitoring the competition’s activity, planning for boosting market share, and
communicating channel activities.
• Improves client utilization and product/service adoption rates through new business
opportunities evaluations and analysis.
• Monitor competitive activity within the channel market. Create strategic plans to boost
company market share. Lead the marketing process and conduct post program ROI
analysis.
Industry Experiences
• Electronics
• Consumer products
• Wireless
• Trade Association
• Printing Industry
• Telecommunications
• Information Technology & Services
• Communications
• Computer Software
• Computer Hardware
• Manufacturing/Production
• Professional Services (Management & I/T Consulting)
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