Build a Social Recruiting Strategy: Tips for Making the Most of LinkedIn

Building a Social Recruitment Strategy
©2014 LinkedIn Corporation. All Rights Reserved.
Tips for Making The Most of LinkedIn

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS
Introduction
2

What we’ll cover in the next 20 minutes
3
• What Social Recruitment REALLY is
• Steps to Building a Social Recruiting Strategy
• Tips on how you can attract and hire the best using LinkedIn
• Questions

The Social Web
Social networking has
changed the way people
- Process information
- Make decisions
- Look for employment
This means that people:
- Expect information to be
relevant and personalised
- Make 60-70% of their buying
decisions before contacting a
company
4

LinkedIn: A global pool of talent
2M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
16M+
BRAZIL
93M+
UNITED STATES
OF AMERICA
9M+
CANADA
24M+
INDIA
5M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
15M+
UNITED KINGDOM
7M+
FRANCE
6M+
ITALY
1M+
BELGIUM
1M+
DENMARK
2M+
TURKEY
4M+
NETHERLANDS
1M+
SWEDEN
5M+
SPAIN
277M+ Members
worldwide
+2 New members per second
187M Monthly unique visitors
5

Everywhere
Work wherever our
members work
Insights
Be great at what
you do
Identity
Connect, find, and
be found
Professionals come to LinkedIn to develop their
careers, not just to find jobs
6

What is Social Recruiting?
Social Recruiting is building a community of
relevant individuals who you can market to and in
turn leverage their networks for business success
7

©2014 LinkedIn Corporation. All Rights Reserved. TALENT SOLUTIONS 8
Followers = Company Asset
• 78% more likely to
accept an approach
• 61% are more likely
to share information
• 3 X more likely to
apply for a job

Build
Build your brand with
Clients, Candidates
and potential
Consultants
Recruit
Do what you do best!
Engage
Engage with them to
position yourselves
front of mind and as a
thought leader
9

Build
Clients, Candidates
and potential
Consultants
Recruit
Engage
Engage with them to
position yourselves
thought leader
10

Build  Why do you exist?
 How are you different?
 What is your unique selling proposition?
 How do you communicate what your consultants
do?
 What are your values?
A brand is simply an organization, or
product or service with personality
11

Plug Ins: to make your
website more ‘social’
http://developer.linkedin.com/plugins
12

Facts
• A Recruitment Consultant’s profile is likely to generate 10x more
views than an average members
• You are 40% more likely to be clicked on if you have a photo
13

Identity: build personal, professional brand
Skills & Expertise
Thought
Leading
Updates
Summary and
Experience
Your visual
identity and
headline
Groups &
Associations
Recommendations
1. Photo
2. Headline
3. Updates
4. Summary
14

Use Rich Content

Your employees are the primary way
to reach talent
16
Viewing profiles is the #1
activity on LinkedIn
Erica Robertson
Your ideal passive
candidate
Engineer

You can engage members every time
they network with your employees
LinkedIn Confidential 17
Erica Robertson
Your ideal passive
candidate
Engineer
Erica Robertson
Engineering
Picture yourself with a career in
Engineering at
at Track Recruitment
Track Recruitm

Company Overview Page
Your company’s brand:
Add a logo and banner image
Fill in the details
Company description
Point out Company Specialties
Differentiate from your
competition
Designate Page Admins for
company status updates
18

Careers Page
 Build targeted
landing pages.
 Build conversion
points.
 Make it uniform
and unified.

Build
Clients, Candidates
and potential
Consultants
Recruit
Engage
Engage with them to
position yourselves
thought leader
20

Targeted Company Status Updates
21

Personal Status Updates
22

TALENT SOLUTIONS
Top Tips for Content
• Short and sweet. 50 characters or less drives 28% more
engagement.
• Include links. Status updates with links get 45% more
engagement
• “Best of” and “Top 10” lists are in. They will increase
amplification by about 40%
• Ask questions. Want 50% more comments? Then ask a
question. Get it?
• Video content will get 100% more engagement.
23©2014 LinkedIn Corporation. All Rights Reserved.

Insights: share and learn knowledge
(Go to your Newsfeed or Interests Tab)
Pulse Thought-leadership
Relevant, recommended
news
Engaging, informative
insights
24

Build
Clients, Candidates
and potential
Consultants
Recruit
Engage
Engage with them to
position yourselves
thought leader
25

Recruit
Are you demonstrably helping the
organisation achieve its strategic
objectives?
 How are you picking up leads?
 How are you attracting candidates?
 How are you making placements?
26

Use LinkedIn.com to approach the right candidates
• Use boolean searching
• Do not spam
• Be specific and targeted with your approaches
• Use your network for introductions
• Start a conversation
27

What does “Recruiter” offer:

Relevance is key to engagement
Personalized jobs add relevance to your branding throughout LinkedIn
Financial Analyst
Bank of America
Sr. HR Director
Gap Inc.Amazon
Sr.
Right Track Recruitm
M&E Manager
Finance Manager
Engineer
Bryan
Finance Analyst
Erica Steve
M&E Manager
Engineer
Engineer
JOBS YOU MAY BE INTERESTED INJOBS YOU MAY BE INTERESTED IN JOBS YOU MAY BE INTERESTED IN
The #1 way to attract passive talent to engage with your company

Post your jobs out to only relevant people
Erica Robertson
Your ideal passive
candidate
Commercial Director
30

Tips for Building a Social Recruiting Strategy
1. Build your brand
2. Build your foundations
3. Engage with your audience
4. Convert clients, candidates and internal hires - Recruit
5. Analyse, review, improve
6. Get in touch with us if you’d like to find out what else you can
be doing to make sure you get the most out of LinkedIn
31

Build a Social Recruiting Strategy: Tips for Making the Most of LinkedIn

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