LinkedIn: Hire, Market and Sell

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Keynote presentation from LinkedIn's 1 Million Member Event in Auckland, New Zealand.
- Key insights about the New Zealand audience.
- An overview of LinkedIn's solutions for talent, marketing and sales.
- LinkedIn's vision for the future - the worlds first economic graph.

Published in: Marketing
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LinkedIn: Hire, Market and Sell

  1. 1. Connect the world’s professionals to make them more productive and successful Our mission
  2. 2. The professional profile of record Connect all of the world's professionals Identity Knowledge The definitive professional publishing platform Networks
  3. 3. Groups SlideShare InfluencersPulse Knowledge The definitive professional publishing platform
  4. 4. Continuous members growth MEMBERS GLOBALLY 277M+ Source: Internal LinkedIn data
  5. 5. Continuous members growth Source: Internal LinkedIn data MEMBERS IN NEW ZEALAND 1M+
  6. 6. 1M+ New Zealand Members Affluent, influential & educated Source: Internal LinkedIn data
  7. 7. 1M+ New Zealand Members Affluent, influential & educated Source: Internal LinkedIn data Management Customer Service Strategic Planning Project Management Change Management
  8. 8. 1M+ New Zealand Members Affluent, influential & educated Source: Internal LinkedIn data Richard Branson Deepak Chopra Jack Welch Arianna HuffingtonBill Gates
  9. 9. 1M+ New Zealand Members Affluent, influential & educated Source: Internal LinkedIn data Barbara Chapman CEO at ASB
  10. 10. Hire Engaging the worlds best talent Market The most effective way for marketers to engage professionals Sell The start of every sales opportunity Value For our customers
  11. 11. Talent powers everything you do Talent Solutions
  12. 12. 75% of workforce are passive talent Talent Solutions
  13. 13. Employer brand Talent Solutions
  14. 14. Employer brand Talent Solutions Sourcing Scarce Talent Internationally
  15. 15. Effectively engaging professionals Marketing Solutions Publish content in a relevant context Extend through social sharing Target with accuracy to effectively reach audiences
  16. 16. 1 2
  17. 17. The start of every sales opportunity Sales Solutions Find Connect Engage
  18. 18. How do I get a warm intro? +277M members +2B member updates per week Billions connections What to talk about? Who are the right people? The start of every sales opportunity Sales Solutions
  19. 19. Create economic opportunity for every member of the global workforce Our vision
  20. 20. Create economic opportunity Realise your dream jobFind work Be great at what you do
  21. 21. THE ECONOMIC GRAPH
  22. 22. 277MMembers
  23. 23. 3.5MActive company profiles
  24. 24. 300KJobs
  25. 25. 3B+Endorsements
  26. 26. 24KSchools
  27. 27. Billionsof network updates
  28. 28. Connecting talent with opportunity at massive scale

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