An overview of the social media platforms to decide what platforms to focus your time on. This presentation was prepared and presented to SCORE and kicked off their social media seminars

1. A tool for your small business
With
Debbie Gioquindo

3. Permission based communications
 Cost effective
 Long tail marketing
 Humanizes you and your brand
 You become a knowledgeable expert on your
brand.
 Build and promote your brand
 Create loyal connections, create relationships
 Customer engagement
 Speak to people with common interests
 Networking


4.  Push
A
marketing
place where you only speak
 Aggressive
A
sales
replacement for your current marketing

5. Facebook 73%
incomes above
$75,000
Blog – Establish
credibility
Twitter – 140
Characters or
less
Instagram – 68%
women
Youtube - +6
Billion hours
watched
monthly

6. Google + 70%
Male oriented
Pinterest
Dominated by
women
Linked In
network of
trusted contacts
Podcasting

7. Share 648,748 pieces of content
• Reaches more adults 18-34 than any cable network
Users send 100,000 tweets
Share 3,600 photos
Social Media allows your customers to communicate directly
with you
Social Media is the #1 visited sites then search engines

8.  Doesn’t
matter if you don’t tweet
 Doesn’t matter if you don’t have a facebook
page
Using Social Media for your business is about
the CUSTOMERS YOU WANT TO REACH

10. SOURCE: STATE OF INBOUND
MARKETING, HUBSPOT, MARCH 2012

12.  Observe

Get on networks to see where they are talking
about similar products







Use hashtags to find the conversations
Ask customers what channels they are on


& Listen
Facebook
Twitter
Google +
Pinterest
Instagram
Ask customers if they would like a newsletter
Observe the different channels and see where
you get the most response from.

14.  Begin
with one to two networks. If two,
make sure they compliment each other.
(Facebook & Twitter)
 Establish
a presence
 Move
onto another network
 Don’t
expect overnight success. It takes
time.

15. Hashtags is the # symbol followed by a
keyword or phrase that helps people find
tweets or posts around things that they are
interested in.
#wine #followfriday #throwbackthursday
#foodchat #winechat #encouragement

16. Fastest growing network

18.  Pin
content that will be shared
 Don’t just pin your products
 Pin images that compliment but not compete
 You can include prices on your pin

They receive 36% more likes
 Key
is to frequently pin beautiful images with
helpful captions

19.  Shop
more often
 Purchase more items
 Generates referrals
 Refer buyers to our website or brick and
mortar store

23.  Create
a Page for
your business (NOT
A PROFILE)
 Post information




History
Advice
How-to
Photos
 Ask
for fans
opinions, stories or
advice

25.  Post


2 – 5 Times a day – consistency is key.
Post different content each time
Keep posts short
 Include
photos or links with your updates
 Use Facebook Ads to

Promote a post


Target existing fans
Promote your page


Target outside your fans
Target competitor fans

26. •
•
•
•
Opportunities in 140 characters or less
New mode of customer communication that
can be tailored to customer preferences
Relationship building – Adding Value
Product promotion and sales
–
–
–
•
Identify your audience
Provide useful content
Engage in conversation
Corporate Reputation Management
–
–
Your brands personality.
A live person

27.  Events
Webinars
 Speaking engagents
 Podcasts
 Live events
 Training
 New Product
 Book

 Blog
content
 Product Info
 Company News
 Leverage
twitter
traffic to other
locations




FB
Linked In
Google +
Website
 Promote
yourself
 Lending a hand

How can I help you.
Give value back to
your audience

28.  140
characters to per message
 Hashtags(#) to track messages
 Use @ symbol for replies
 Use D, followed by account name to send
direct message to someone
 Use “RT @accountname: ” followed by quote
to retweet someone’s tweet
 Like a tweet

29.  Listen
to what is going on and use it as a
market research tool
 Observe
 Tweet

30.  Lifespan
of tweet 30 sec.
 Share
multiple times cause same people
won’t see it
 Schedule
 Use
content out every few hours
hashtags

31.  B2B
 Use
links and
photos
 Add
friends
 Create
hangouts

32.  Linking
picture and
video content with
your brands story
and culture
 Have a central
theme
 Photos must be
visually appealing
 Content
must give
people reason to
follow
New items
 Sneak Peaks
 Behind the scenes
 Special deals


33. Get app
 Take photo with camera (not thru app)
 Enhance photos
 Upload with hashtags
 Engage with users
 Like photos
 Repost content
 Comment
 Through posting, post on other channels
 Facebook page
 Twitter
 Tumblr


34. 
Use these on printed
material
 Brochures
 Print ads
 Business cards
 Rack cards
 Signs

Direct QR code to
 Video
 Facebook
 Twitter
 Contest

35.  Twitter


Hootsuite
Tweetdeck
 Dlvr.it
 Postplanner
for Facebook – schedule and
content ideas for Facebook. (to schedule and
curate there is a fee)
 Social Crawlytics – where content does best
on each network
 Keywords – Google Adwords Keywords

38. Free 5 Feeds, 3 Social Profiles, and your feed is updated every 30
minutes.

40. Free – limited to 3 searches per day

42. Wine Tastings, Education &
Consulting
Social Media Consulting
for Small Business
www.HudsonValleyWineGoddes.com
hvwinegoddess@gmail.com
845-206-9463