During this presentation, we played a game where I asked attendees to tell me whether the solution on screen was a customer service tool, an event promotion tool or a content marketing tool. See if you can guess and let me know if you have any questions!

1. Building Blocks of Engagement at
Meetings and Events
Elizabeth Glau, CMP

2. Is this working?

3. Social Strategy for Events
@elizabethglau
Customer Service
Promotion
Content Marketing

4. Energize your Event! Create Conversations!
Photo: SocialPoint
@elizabethglau
Customer Service
Promotion
Content Marketing

5. Dynamic displays, animated content
 #MYHASHTAG

6. Leverage opportunities
@elizabethglau
Photo: http://www.lifehack.org/
Customer Service
Promotion
Content Marketing

7. Control the message
@elizabethglau
Photo: SocialPoint
Customer Service
Promotion
Content Marketing

8. Turn your attendees into participants
@elizabethglau
Customer Service
Promotion
Content Marketing

9. Connect participants with content
@elizabethglau
Photo: SocialPoint
Customer Service
Promotion
Content Marketing

10. Choosing the Tech
EASY FUN SMART
@elizabethglau

11. Choosing the Team
Photo: SocialPoint
@elizabethglau
Customer Service
Promotion
Content Marketing

12. Ambassadors
Influencers Concierge
 People from your
“community”
 Treat them like media
 Appreciate their influence
 Encourage them to share
 Create contests and
incentives so other
attendees see their
influence
 Staff or volunteers
 Aggressively friendly
 Endless energy
 Job is to help attendees be
social or assist with
conference technology
 Do not use people with
other reasons for being
there

13. Win/Win
Photo: SocialPoint
@elizabethglau
Customer Service
Promotion
Content Marketing

14. Preparing Participants to be Social
Promote
hashtag
Training
videos
Help from
speakers
@elizabethglau
Customer Service
Promotion
Content Marketing

15. Questions? Feedback?
Elizabeth Glau, CMP
614-286-4685
eglau@BasicSocialMediaTraining.com
www.ElizabethGlau.com
@elizabethglau