Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
Developing a Social Media Strategy in 7 StepsJay Baer
Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
“If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?”
That’s the question we’ve been asking a lot over the last few weeks.
We’ve asked: business owners, marketers, social media experts, bloggers, entrepreneurs, best-selling authors, and a ton of other people who have achieved success on social media.
Most stuck to one sentence. Some cheated a little.
But all provided helpful tips that any business can use when getting started.
Now, it’s your turn! “If you were to give a one-sentence tip to a small business owner just started out with social media, what would you say?” Let us know on our blog: http://ow.ly/A1gr1
Marketing with New Technologies Presentation by Angie A. Swartz (@aaswartz) and Christine Geltz (@geltzcomm) at the Dorothy Chandler Pavilion given July 23, 2009 as part of Reflections on Leadership-Women's Business Conference sponsored by The Metropolitan Water District of Southern California. For more information, email Angie@squaremartinimedia.com.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
Angie Swartz, Square Martini Media, presents to National Association of Women Business Owners (NAWBO) for the 3rd year on social media. "20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind"
Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very valuable tool. Topics to be covered:
* Designing your LinkedIn Strategy
* Positioning Yourself as a Thought Leader/Expert
* Managing Invitations
* Updating Your LinkedIn Status
* The Importance of LinkedIn Recommendations
* Using LinkedIn Groups
* How to Use LinkedIn Questions and Answers
* What are LinkedIn Company Profiles?
* LinkedIn Search
* LinkedIn Applications
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
Five social media tips you can implement todayMr B & Friends
Presented to a group of shopping centre managers with a varying range of social media experience and skills, this short deck gives five easy to action tips to boost your social media effectiveness and avoid unpleasant pitfalls.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Digital Leadership, Reputation and Being Your Best SelfPaul Brown
Originally presented to the student leaders at the University of Dayton in January of 2016. Reviews aspects of being a leader online and digital reputation.
In order to make your social media marketing efforts more effective, here are some of the do’s and don'ts mentioned below.
Follow these tips to maximize your time and get the most out of your social media efforts.
20 Steps to Make Sure Social Media Doesn't Leave Your Business BehindSquare Martini Media
Angie Swartz, Square Martini Media, presents to National Association of Women Business Owners (NAWBO) for the 3rd year on social media. "20 Steps to Make Sure Social Media Doesn’t Leave Your Business Behind"
Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very valuable tool. Topics to be covered:
* Designing your LinkedIn Strategy
* Positioning Yourself as a Thought Leader/Expert
* Managing Invitations
* Updating Your LinkedIn Status
* The Importance of LinkedIn Recommendations
* Using LinkedIn Groups
* How to Use LinkedIn Questions and Answers
* What are LinkedIn Company Profiles?
* LinkedIn Search
* LinkedIn Applications
Social media for business training courseRebecca Caroe
A three hour training event on how to use social media for business. It covered setting up profiles, key learning points and gaining internal acceptance to start social media.
How to do better at social media. This is from a workshop I presented at Drake University on April 4, 2015. It includes:
• How to create native content for a platform
• Basic info about top 10 social networks
• How to improve what you currently do on social media
• How Facebook and Twitter work
• How to build your brand using Jabs
• New social media tools you can use today
• Strategies for building social media campaigns
Five social media tips you can implement todayMr B & Friends
Presented to a group of shopping centre managers with a varying range of social media experience and skills, this short deck gives five easy to action tips to boost your social media effectiveness and avoid unpleasant pitfalls.
Use these tips to make your social media marketing EVEN better! We interviewed marketers who are in the weeds of social media every day to find their best tips for everything from building a quality social following to posting creative social content.
You Don't Need a Social Media Strategy (Washington DC Edition)Eric Weaver
WASHINGTON, DC, USA - June 17, 2010 - Presentation for Jeff Pulver's 140 Characters Conference (#140conf).
Audiences: marketers, advertisers, strategists.
Digital Leadership, Reputation and Being Your Best SelfPaul Brown
Originally presented to the student leaders at the University of Dayton in January of 2016. Reviews aspects of being a leader online and digital reputation.
This is a training created and delivered at The Solution Is Leadership (TSIL) Conference 2014. The audience was consisted by Team Leaders and Team Members of AIESEC in Athens. The audience understood the importance of feedback, the basic rules of giving and receiving feedback and had the chance to experience some advanced methods for feedback giving and team assessment.
Simple tips and tricks you can use to avoid making the audience pull their eyes out with your horrible Powerpoint Presentation!
This is part of a training for "Presentation skills" delivered to the members of AIESEC in Athens in February 2015.
There are some videos inside the presentation. Since they don't work on this format, if you want the links for them, feel free to contact me!
Is Social Media Marketing for You? MainStreetChamber - CaliforniaDon Osborne
MainStreetChamber California helps local, small business owners learn about social media marketing and determine if it's right for them. Do you know whether it's right for your local, small business?
The Power point slides that I used for a presentation to the Oviedo Winter Springs Lunch and Learn – May 26, 2015
A non-technical overview of twitter, with 2015 demographics that.
"What the hell is going on?" underwent an overhaul.
A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it.
The last few slides are full of useful resources as voted on by your peers.
In this study, we attempted to study the network of Twitter users and the mentions between them. Starting with a very large and incorrectly structured dataset, we used the Unix terminal (sed) and regular expressions to efficiently perform filtering and various transformations to end up with a lighter dataset. Then, using Python, we completely transformed the dataset from a linear (line by line) to a tabular format (columns), in order to load the data in iGraph. Using iGraph, we created a weighted directed graph and performed various tasks to explore the network:
- Identifying basic properties of the network, such as the Number of vertices, Number of edges, Diameter of the graph, Average in-degree and Average out-degree.
- Visualising the 5-day evolution of these metrics and commenting on observed fluctuations.
- Identifying the important nodes of the graph, based on In-degree, Out-degree and PageRank
- Performing community detections on the mention graphs, by applying fast greedy clustering, infomap clustering, and louvain clustering on the undirected versions of the 5 mention graphs.
- Visualising the different communities in the mention graph.
The scope of this project is to use the data concerning suicides in Greece and the EU, to study whether there is an increasing trend of suicides in Greece, or better whether the behaviour of Greece is different than the rest of Europe. The output should be a report with at least 10 visualisations to study the data and create an informed opinion about the topic in a concrete and convincing manner.
The key findings of the project are:
* Greece has lower suicides than the EU as a whole.
* Countries in the Mediterranean have fewer suicides, while Nothern Europe has higher suicide rates.
* Men are significantly more likely to commit suicide compared to women.
* The over-representation of men is universal across all countries in the EU.
* The likelihood of suicide increases with age.
* While not true for the whole EU, in Greece the economic slowdown might relate to an increase in suicides.
Predicting US house prices using Multiple Linear Regression in RSotiris Baratsas
In this study, we attempted to formulate a Multiple Linear Regression model, to predict US house prices.
Steps involved:
Perform descriptive analysis and visualisation for each variable to get an initial insight of what the data looks like.
Conduct pairwise comparisons between the variables in the dataset to investigate if there are any associations implied by the dataset.
Construct a model for the expected selling prices according to the remaining features. Check whether this linear model fits well to the data.
Find the best model for predicting the selling prices and select the appropriate features using stepwise methods (used Forward, Backward and Stepwise procedures according to AIC or BIC to choose which variables appear to be more significant for predicting selling prices).
Get the summary of our final model, interpret the coefficients. Comment on the significance of each coefficient and write down the mathematical formulation of the model. Consider whether the intercept should be excluded from our model.
Check the assumptions of your final model. Are the assumptions satisfied? If not, what is the impact of the violation of the assumption not satisfied in terms of inference? What could someone do about it?
Conduct LASSO as a variable selection technique and compare the variables that we end up having using LASSO to the variables that you ended up having using stepwise methods.
We have access to a data stream that’s generated from sensors placed in some checkpoints (toll stations and speed cameras). Each time a car passes by one checkpoint, an event is generated. All cars are equipped with tags that provide the vehicleTypeID and colorID of each car. Tag readers are capable of reading this information. In addition, a camera reads the license plate and completed the event’s data. We are asked to create an Azure Analytics solution for the tasks listed in the “QUERIES” section.
SCOPE OF THE PROJECT:
The project is focused on the creation of a Data Warehouse application, for the analysis of property sales in Brooklyn, one of the five boroughs of New York CIty. The project is split into 5 main phases:
Phase 1: Finding the dataset, understanding its structure and what are the meaningful business questions, this dataset could answer.
Phase 2: Extract-Transform-Load processes for the data warehouse, using R Studio.
Phase 3: Building of the Data Warehouse using Microsoft SQL Server.
Phase 4: Building the Multidimensional Cube using Microsoft Analysis Services and Visual Studio.
Phase 5: OLAP Report and Data Visualization (using Tableau).
A car rental company wants to develop a relational database to monitor customers, rentals, fleet and locations. The company's fleet consists of cars of different types. A car is described via a unique code (VIN), a description, color, brand, model, and date of purchase. A car may belong to one (exactly one) vehicle category (compact, economy, convertible, etc.). Each category is described by a unique ID, a label and a detailed description. The company has several locations around the globe. Each location has a unique ID, an address (street, number, city, state, country) and one or more telephone numbers. The company should also store in this database its customers. A customer is described by a unique ID, SSN, Name (First, Last), email, mobile phone number and lives in a state and country. Customers rent a car, which they pickup from a location and return it another location (not necessarily the same.) A rental is described by a unique reservation number, it has an amount and contains the pickup date and the return date. Entity-Relationship Diagram (ERD) Use the Entity-Relationship Diagram (ERD) to model entities, relationships, attributes, cardinalities, and all necessary constraints. Use any tool you like to draw the ERD.
Predicting Customer Churn in Telecom (Corporate Presentation)Sotiris Baratsas
This study attempted to formulate a predictive model that identifies whether a customer is probable to switch telecommunications providers (Churn) or stay with the company. We started with a Logistic Regression classifier, and moved on to methods such as Decision Tree, Random Forest, XGBoost, Adaboost, SVM, KNN and Naive- Bayes. We concluded that the best predictive model we could find was XGBoost, which manages to identify correctly almost all the non-churners and the vast majority of the churners. Closely trailing was the Decision Tree model, which is more easily interpretable and applicable in real business problems.
On the other hand, Cluster Analysis was a bit more challenging. The Hierarchical Clustering methods we used weren’t very effective. Using the Mahalanobis distance and the Gower distance, we managed to produce 2 clustering methods with Silhouette values equal to 0.2. Using the K-Means method, the results became a little bit better, especially using Principal Components and creating 4 clusters.
Understanding Customer Churn in Telecom - Corporate PresentationSotiris Baratsas
This study attempted to formulate a regression model that identifies the characteristics that influence whether a customer is probable to switch telecommunications providers (Churn). We started with a full model, performed variable selection using AIC and BIC through the stepwise method and moved on to other models, using LASSO, or a few simple (aggregate) transformation of certain predictor variables. We concluded that the best logistic regression model we could find was produced with an aggregate transformation of the variables that concern domestic charges for various times of the day (Day Charges, Evening Charges, Night Charges).
How to use the techniques of the world's most captivating speakers to take your presentations to the next level!
This is part of a training for "Presentation skills" delivered to the members of AIESEC in Athens in February 2015.
There are some videos inside the presentation. Since they don't work on this format, if you want the links for them, feel free to contact me!
This is a presentation accompanying an assignment for the course "Macroeconomics in English" of the Athens University of Economics and Business. The purpose of the presentation is to present the key points of the assignments and accompany the public presentation of the assignment.
This is a presentation for Global Talent, which is the Global Internship Program of AIESEC. The purpose of the presentation was to deliver the value proposition of the program and convince the attendees of the event to participate in it.
This was a presentation delivered to the participants of the Welcome Week for Freshmen of Athens University of Economics and Business in 2014. The purpose of the presentation was for the audience to learn about AIESEC and the opportunities they have while being students.
Global Youth to Business Forum Sponsorship PackageSotiris Baratsas
I was assigned to create the new sponsorship package for the Global Youth to Business Forum of 2015, Powered by AIESEC. I spent a week in Rotterdam working with AIESEC International, analyzing data, creating outlines and bringing it all together in one booklet! This is it!
This was my presentation in the "Ready, Set, Go Global" event that took place in Athens University of Economics and Business. I was the chair of the event, which aimed to connect the Greek youth to the market.
Tomorrowland is a unique session consisting of AIESEC Way, Our Relevance and AIESEC 2015.
It was introduced during the Spring RC Induction Seminar "Lead your walk" of AIESEC Athens.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
11. Step 1 Secureyourself
With these settings:
- Every time you login from an unknown computer you will need to
verify your identity through a code sent in your mobile phone.
- You will make sure, no one logins to your account by hijacking
your cookies.
- You will be notified when an unidentified computer tries to access
your account.
14. bySotirisBaratsas
1
Twitter: People have a chance to share their own
thoughts or retweet in the afternoon.
Facebook: The work day is slowing down and people
have more time to do a Facebook check.
Tumblr: Reading micro-blogs on Tumblr takes more
time and thought than other platforms, so non-work
hours are often ideal.
Pinterest: Weekends are best, as the craft and
collection emphasis of Pinterest lends itself to
weekend projects.
Know when to post
15. Check these out! They are a treasure!
bySotirisBaratsas
o http://www.entrepreneur.com/article/232645
o http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts
o http://socialmediatoday.com/pamdyer/2240271/when-post-facebook-twitter-google-linkedin-and-
pinterest
o http://visual.ly/best-times-post-social-media
o http://www.fastcompany.com/3026897/work-smart/what-when-and-how-to-share-on-social-media
17. bySotirisBaratsas
2 Know what to post
Would your network
thank you for it?
Ask yourself the following questions:
Does it make you
say “Holy Smokes”?
Would you stop and check it
if you were scrolling down
your news feed?
Before posting
Would you email it
to a friend?
19. Check these out! They are a treasure!
bySotirisBaratsas
o http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-
your-blog
o http://www.fastcompany.com/3026897/work-smart/what-when-and-how-to-share-on-social-media
o http://www.fastcompany.com/3025886/work-smart/6-social-media-tips-that-will-improve-your-
marketing
20. bySotirisBaratsas
3 What is your ZMOT?
This was the Traditional 3-step
mental model of Marketing!
FMOT was coined by P&G in 2005
The customer gets a
stimulus about a product
(TV, advertisement, article,
image, word of mouth, etc.)
Then he goes to the store and ask the
salesperson. He watches a
demonstration and he experiences the
First Moment of Truth with the product.
Then he purchases the product, he
goes home and starts using it. This way
he experiences what the product is like
and the second moment of truth.
21. Now the number of sources used by
any shopper for an average shopping
occasion has almost doubled
from 5.2 to 10.4 sources used.
Source: Google, 2012
bySotirisBaratsas
What is your ZMOT?
This model has changed! And that’s because
consumerbehavior
has changed!
22. bySotirisBaratsas
3 What is your ZMOT?
This is the New Mental
Model of Marketing!
ZMOT was coined by Google in 2012
So, before the consumer goes to the shop to ask for a
product, he/she googles about it, searches on Facebook,
looks for videos on YouTube, reads the reviews, etc.
This is the ZERO MOMENT OF TRUTH with a product, person,
service, shop, company, organization, etc.
23. It means that the first impression a
potential customer has about you
is not created in your office!
It’s created in your Facebook
page. Or your site. Or your twitter
profile.
bySotirisBaratsas
3Whatdoesthismeanforme?
So, how do they look
Do they pass the right message
24. bySotirisBaratsas
3Areal-caseexample
21,70%
60,20%
34,00% 34,50%
22%
26,90%
For what do you know
AIESEC about? AIESEC develops young
people’s leadership through
diverse and impactful
international exchanges.
However, more people know
the organization for Trips
Abroad rather than Leadership
Development.
Why is that?
Source: AIESEC in Greece Brand Audit 2012-2013
25. 3Areal-caseexample
The program’s target audience is young
people. So, the main channel used for
promotion is facebook and that’s usually
where a visitor experiences the Zero
Moment of Truth with the brand.
These are some posts from the FB pages.
26. 3Areal-caseexample
If this is the first time
someone notices the brand,
how can they NOT think
it facilitates trips abroad?
28. Check these out! They are a treasure!
bySotirisBaratsas
o http://www.slideshare.net/douglaskarr/zmot-zero-moment-of-truth
o http://adwords.blogspot.gr/2011/07/zero-moment-of-truth-new-marketing.html
o http://www.thinkwithgoogle.com/collections/zero-moment-truth.html
29. bySotirisBaratsas
4 Play with the colors
There’s a whole science behind colors in Marketing
Learn to take advantage of it for amazing results!
31. bySotirisBaratsas
4 Play with the colors
Ifyouaren’tsureaboutwhatcolortochoose,tryA/Btesting.
Choose2differentsmallsegmentsofyouraudienceandsend
themthe2alternatives.Thenmonitortheanalyticstofind
outwhichversionworksbetterandyouhaveyouranswer.
32. Check these out! They are a treasure!
bySotirisBaratsas
o http://www.fastcompany.com/3009317/why-is-facebook-blue-the-science-behind-colors-in-
marketing
o http://www.fastcompany.com/3028378/leadership-now/what-your-logos-color-says-about-your-
company-infographic
36. bySotirisBaratsas
6 Put the internet to work for you
Connect your many
different channels
You are using facebook, twitter,
Instagram, pinterest, dropbox, and so
many more social media.
At some point it’s getting difficult to
update them all on a regular basis.
Why not put the internet to work for you
37. bySotirisBaratsas
6 Put the internet to work for you
If this then that
IFTTT.com
Allows you to create connections
between your social media accounts!
For example, you can select to
automatically publish in your twitter,
tumblr, reddit account everything you
post on Facebook!
38. bySotirisBaratsas
+1 Content is the king
Thereisatontobesaidaboutcontentmarketing!
Myadviceforyourcontentis:
Content is everything you create: posts, images, blog posts, texts, videos, etc.
*
41. Check these out! They are a treasure!
bySotirisBaratsas
o http://www.quicksprout.com/the-advanced-guide-to-content-marketing/
o http://www.forbes.com/sites/jaysondemers/2013/10/08/the-top-7-content-marketing-trends-that-will-
dominate-2014/
o http://contentmarketinginstitute.com/what-is-content-marketing/
o http://contentmarketinginstitute.com/developing-a-strategy/
o http://www.youtube.com/watch?v=Cke-1e8Q920
42. Who am I
I’m a Marketing junkie.
Α constant generator of concepts & ideas.
A Leadership enthusiast. A seeker of creativity.
A FastCompany addict. A Powerpoint architect.
An information alchemist. A tech-freak.
You know where to find me!
Marketing Manager @AIESEC Athens
Student @Athens University of Economics & Business
Sotiris Baratsas
sotirisbaratsas
Sotiris Baratsas
Slideshare.net/sotbar7
44. Sources used
bySotirisBaratsas
o FastCompany.com
o Entrepreneur.com
o Buffer Application
o ThinkWithGoogle.com – Zero Moment of Truth
o XPLAIN “From Social Media to Social Business”
o SocialMediaToday.com
o Visual.ly
o +my personal experience :)
o http://www.entrepreneur.com/article/232645
o http://blog.bufferapp.com/best-time-to-tweet-post-to-
facebook-send-emails-publish-blogposts
o http://socialmediatoday.com/pamdyer/2240271/when-post-
facebook-twitter-google-linkedin-and-pinterest
o http://visual.ly/best-times-post-social-media
o http://www.fastcompany.com/3025886/work-smart/6-social-
media-tips-that-will-improve-your-marketing
o http://www.fastcompany.com/3026897/work-smart/what-
when-and-how-to-share-on-social-media
o http://www.thinkwithgoogle.com/collections/zero-moment-
truth.html
o http://www.slideshare.net/douglaskarr/zmot-zero-moment-of-
truth
o http://www.fastcompany.com/3009317/why-is-facebook-
blue-the-science-behind-colors-in-marketing
o http://www.fastcompany.com/3028378/leadership-now/what-
your-logos-color-says-about-your-company-infographic
o http://www.quicksprout.com/the-advanced-guide-to-
content-marketing/
o http://www.forbes.com/sites/jaysondemers/2013/10/08/the-
top-7-content-marketing-trends-that-will-dominate-2014/