Bondax are an English electronic music duo consisting of Adam Kaye and George Townsend. Their music has technical elements similar to drum and bass. The album cover features simple capital letters in pink and blue clouds, representing a peaceful and down-to-earth feeling, suggesting their music is chill to listen to. The title "Gold" signifies the artists' pride and view of their music as great. Bondax are signed to the successful label Rentless Records, part of the major corporation Sony Music Entertainment. Their covers typically do not feature the artists but represent the technical nature of electronically produced music. The target audience is young people seeking interesting, unique music, as suggested by the colorful swirls on the poster.

1. Bondax Advertisement
Bondax are an electronic music duo consisting of two English musicians Adam Kaye
and George Townsend. Although they are not drum and bass, they’re music sounds
similar to the drum and bass genre as it is also a very technical genre. The font on the
front cover of the album is best described as simple, capital letters, spaced out, this
connotes that the music might be simple and chilled out as the lettering signifies a
kind of balance. There is no dominant image, just the background is of blue and pink
clouds which represents peacefulness. The colours are pink and blue clouds these
connote a down to earth feeling which may suggest that they’re music is down to
earth and chill to listen to. As the title of the album cover is Gold this signifies
wealth, status and confidence. This suggests that the artists are proud of their music
and have called it gold because they represent their music as gold because it is so
great. The record label is Rentless Records, this connotes that Bondax are a successful
music duo as Rentless records parent figure are Sony Music Entertainment which is a
big corporation in the music industry. Bondax fits into the genre of electronic, this is
signified through their music as they use a lot of technical elements because the
music is made electrically through the use of various instruments and equipment. It
is signified through their CD cover as it typically has an arty background, they don’t
tend to feature the artists themselves as the music is made by them but through
technical equipment not the artists singing themselves, this is shown through all 5 of
the CD covers I have researched into of the drum and bass/ electronic genre.

2. Attitudes and values associated with this genre are relaxed but energetic chill out
music and they usually have summery music videos and are bright and happy with
people laughing, smiling, and having fun. The target audience for this poster
advertisement is young people who want to listen to interesting music. The poster is
appealing to this audience because it includes lots of swirls of colours and this
suggests that the music in the album will be different and unique and young people
aspire to be unique and different.