The band Rudimental consists of four members: Piers Agget, Amir Amor, Kesi Dryden and DJ Locksmith. They are a drum and bass band signed to Asylum Records and Black Butter. Their album "Home" features urban photography on the cover that represents their drum and bass music and targets young fans of that genre.

1. Album Advertisement Rudimental
The name of the band is Rudimental. The band consists of Piers Agget, Amir Amor,
Kesi Dryden and DJ Locksmith. This connotes something to do with music as
rudimental means ‘involving or limited to basic principles’ e.g. "rudimental music
reading skills" this connotes that they are a band that use instruments to create their
skilful drum and bass music. The font is best described as block capitals with a text
box around it. It looks like a kind of stamp, this font is signifies them as a drum and
bass band. The dominant image is a poster on the street which consists of lots of
music instruments and people which suggests that they use a lot of instruments in to
music and they’re expressing the skill that they have. The image is also on a street
which relates to the album title which is ‘home’.The title is ‘home’ which signifies that
this album music has something to do with the artist’s home or childhood. Dominant
colours include bright vibrant colours on the poster and blue, grey, dull colours in
the rest of the covers photograph. These connote that maybe their childhood wasn’t
the greatest as it is really dull and eerie and they have come back home to perform
and the poster on the building shows how much further they have come. The record
label they are signed to is Asylum Records and independent label Black Butter. The
artist fits in the genre of drum and bass this is signified by the urban photography
which is featured on their album cover as drum and bass is quite a new urban genre.
The target audience for this genre is drum and bass fans which mainly consist of
young people as the music is quite loud. As Dubstep do a lot of drum and bass

2. remixes, their fans could also be fans of Rudimental’s drum and bass music. The
cover is appealing to this audience because the photography is very urban and the
back looks like it’s on some sort of concrete which has been graffiti on and graffiti is
related with young people and this may appeal to them more. Attitudes and values
which are associated with this genre are loud music, partying and dancing.