KC! Social Media & Your Next Opportunity

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A general overview of Social Media and a focus on how to use LinkedIn to find your next job.

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KC! Social Media & Your Next Opportunity

  1. 1. Using Social Mediato Find Your Next Opportunity
  2. 2. Who Am I ? @KathyKlingaman http://www.linkedin.com/in/KathyKlingaman http://www.google.com/profiles/KathyKlingaman http://www.facebook.com/KathyKlingamanKlingaman Creat!ve Business Brains with Creative Soul
  3. 3. What is SMMOC? • Social Media Mastermind Orange County • Facilitated discussion group with some of the areas leading experts • Opportunity to learn & share • Takes online relationships offlineKlingaman Creat!ve Business Brains with Creative Soul
  4. 4. What is Social Media? • Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds & pictures which are typically shared via the internet and the value can be cultural, societal or even financial. • Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. • A category of sites that is based on user participation and user-generated content.Klingaman Creat!ve Business Brains with Creative Soul
  5. 5. Social Media is... • Highly Targeted • Immediate (Real Time) • Cost effective • ViralKlingaman Creat!ve Business Brains with Creative Soul
  6. 6. Social Marketing can help you... • Establish a powerful online reputation, brand presence • Create, build & develop relationships with potential clients • Be present & available where your target audience is spending time onlineKlingaman Creat!ve Business Brains with Creative Soul
  7. 7. Conversation not BroadcastingKlingaman Creat!ve Business Brains with Creative Soul
  8. 8. Visibility = OpportunityKlingaman Creat!ve Business Brains with Creative Soul
  9. 9. He who fails to plan, plans to fail. – ProverbKlingaman Creat!ve Business Brains with Creative Soul
  10. 10. Plot Your Course • Goals • Strategy • TacticsKlingaman Creat!ve Business Brains with Creative Soul
  11. 11. What is Branding?Klingaman Creat!ve Business Brains with Creative Soul
  12. 12. Hub & Outposts Online HubKlingaman Creat!ve Business Brains with Creative Soul
  13. 13. Consistent branding Twitter Facebook LinkedIn YouTube Email simon@mainwaringcreative.com Blog www.simonmainwaring.com/blog Twitter @simonmainwaring Facebook www.facebook.com/simonmainwaring LinkedIn www.linkedin.com/in/simonmainwaring YouTube www.youtube.com/user/mainwaringTVKlingaman Creat!ve Business Brains with Creative Soul
  14. 14. Consistent brandingKlingaman Creat!ve Business Brains with Creative Soul
  15. 15. Klingaman Creat!ve Business Brains with Creative Soul
  16. 16. Your Blog • Demonstrate your knowledge • Establish yourself as an expert • Centralized presence on the internetKlingaman Creat!ve Business Brains with Creative Soul
  17. 17. Social Media for SEO Start: Sustainable Quality content stream of users gets published discover site organically Content gets Site gains editorial authority shares in the links engines Cycle of how social supports SEO Reputaion is reinforced Site gains as referential, subscribers authoritative brand for the niche Site receives digital PR from niche Thriving community as by-product supporting site of community grows Source: Adam Singer The Future BuzzKlingaman Creat!ve Business Brains with Creative Soul
  18. 18. LinkedIn • Introductions • Recommendations • Answers • Groups • Applications • CompaniesKlingaman Creat!ve Business Brains with Creative Soul
  19. 19. LinkedIn Introductions • Locate the profile of the person you would like to be introduced to, then, in the upper right corner select “Forward this Profile.” •Send a message to a connection you have in common (automatically launched) asking for introduction, and copy yourself on the request. •Communicate how you want to be introduced. What is the purpose? What value do you bring the the person you want to meet?Klingaman Creat!ve Business Brains with Creative Soul
  20. 20. LinkedIn Recommenations • Make each request personal • Don’t use the standard message, thank them in advance • Update them where you are and why you are asking. List achievements you are proud of that they can validate. • After receiving the recommendation thank them and offer to do the same for themKlingaman Creat!ve Business Brains with Creative Soul
  21. 21. LinkedIn Answers • LinkedIn gives those whose answers are chosen as “best” the expert “Star” • It is possible to find business on Answers board • Answers show your expertise to 40 million usersKlingaman Creat!ve Business Brains with Creative Soul
  22. 22. LinkedIn Groups • Collections of people with a common interest who belong to a joint community • Gives more opportunities to interact and network with like-minded people • Discussion boards - people active on discussion boards are one step ahead of those who are notKlingaman Creat!ve Business Brains with Creative Soul
  23. 23. LinkedIn Applications • Reading list by Amazon • My Travel • Twitter • WordPress blog • SlideShare or Portfolio Display • Events, Polls and several othersKlingaman Creat!ve Business Brains with Creative Soul
  24. 24. Klingaman Creat!ve Business Brains with Creative Soul
  25. 25. Klingaman Creat!ve Business Brains with Creative Soul
  26. 26. Klingaman Creat!ve Business Brains with Creative Soul
  27. 27. LinkedIn Companies • Search for a company by name • Look at the New Hires • See where the new hire came from • That new hire may have created a vacancyKlingaman Creat!ve Business Brains with Creative Soul
  28. 28. Klingaman Creat!ve Business Brains with Creative Soul
  29. 29. Klingaman Creat!ve Business Brains with Creative Soul
  30. 30. Thank You– Kathy Klingaman

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