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GLOBAL SKILLS                       CONFERENCE                          2013                     Maximizing the Possibilit...
MAXIMIZING YOUR LINKEDIN PRESENCE LinkedIn and The Job Search Process The Recruiters View Using LinkedIn
THE SOCIAL NETWORK JOB SEARCHSocial network job searching IS NotLooking for and applying to jobs youfind in social network...
LINKEDIN BENEFITSLinkedIn enables you to1) Efficiently Gather and Disseminate Information2) Build and Establish Your Reput...
JOB LEAD DEVELOPMENT PROCESS3 Components of Job Lead Development   1. Locate     • Finding jobs that are                  ...
5 ACTIVITIES TO FACILITATE JOB LEADS 1. Locate     • 1. Advertised Postings             Now               • 2. Recruiter C...
COMMON TIME ALLOTMENT  Estimated % of Job Seekers Time and Activities      % of Jobs Available Using Each Method          ...
LINKEDIN SAVES TIME              • Find Openings, but also find People,        Now Locate         Organizations and Inform...
RE-DISTRIBUTE YOUR TIME             % of Job Seekers Time and Activities   100                Cultivate    80             ...
THE RECRUITERS VIEWPresented by John Rose CPCProfessional Recruiter | RecruiterLeader | Social Media Recruiter |John Rose ...
Finding the Needle in a Haystack
Now Imagine looking through these 36 Haystacks?
Several Tools Used to Find ‘The Needle’
Sections Used in Advanced SearchKeywords Section: 5 words and/or variations (Maximun 500)Company Section: Target and Compe...
Sections Recruiters Seach & Review
Sections Recruiters Seach & Review (Cont’d)
Sections Recruiters Seach & Review (Cont’d)
Reverse SearchingFinding the name of a ‘LinkedIn Member’ at a Company
Reverse Searching
Reverse Searching (cont’d)
Most Overlooked Section - Settings
Social Networking  With LinkedIn
LINKEDIN PROFILE IN 3 DIMENSIONSMaximize Your LinkedIn Profile For 3 Purposes    Be       In searches by recruiters or pot...
BUILDING YOUR 3 DIMENSIONS    Be             Be                Be Findable        Reliable         ImpressiveKeywords,    ...
LINKEDIN BASICSUnderstand your Goals and Targets Complete a Profile      Add Content Add a Photo             Join Grou...
LINKEDIN ADVANCED INGREDIENTS1) Identity – Defining your Niche and Brand2) Credibility - Establish Roles, Trust and Expert...
Your Identity = Your BrandA representation of who you are, what you can   and what you want to doShowcased in your    Imag...
Your Brand is Conceptual                      Facilitating Insights                      to Promote Positive              ...
HeaderLocationJob Titles
BRANDED IDENTITY LETS YOUPurposely                For a Target                         Job                         Industr...
LINKEDIN ADVANCED INGREDIENTS2) Credibility - Establish Roles, Trust and Expertise   Content Producer  Content Curator  ...
Active Networking  with LinkedIn
Linkedin-Build Your Network  Share Information  Share Ideas Join Group Discussions  Engage People  Connect People Be Gen...
Active and Engaged Approach       Information                      People      Sourcing Tool                   Sourcing To...
Connectivity - Invite Connection                          Be Authentic in the                          connection         ...
Find Professional Groups1) Check out your   Network Connection’s   Groups2) Search for Groups3) Check them Out
Support your Connections                     Start a                     Conversation
Engage with People
Facilitate Connections
Showcase and Facilitate Knowledge
Build Engagement
Final Tips to Get Started              Relationship Building to              Facilitate Opportunities1) Share Information2...
MAXIMIZE LINKEDIN        TO D AY        Thank You For Your Attention          Twitter @careerchatter          ca.linkedin....
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Global Skills Conference March 2013

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Presentation from Maximizing LinkedIn Workshop from Global Skills Conference, March 21, 2013, Kitchener, Ontario, Canada. in partnership

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Global Skills Conference March 2013

  1. 1. GLOBAL SKILLS CONFERENCE 2013 Maximizing the Possibility of your LinkedIn ProfileCo Presented by:Tara Orchard John Rose CPCCareer Transition / Performance Coach Professional Recruiter | Recruiter Leader | Social RecruiterCareer-coach Canada Grand River Personnel Ltd | RaaS
  2. 2. MAXIMIZING YOUR LINKEDIN PRESENCE LinkedIn and The Job Search Process The Recruiters View Using LinkedIn
  3. 3. THE SOCIAL NETWORK JOB SEARCHSocial network job searching IS NotLooking for and applying to jobs youfind in social networksSocial Network Job Searching ISGathering information,Building relationshipsand actively Showcasingyour brand, knowledge, skills and value
  4. 4. LINKEDIN BENEFITSLinkedIn enables you to1) Efficiently Gather and Disseminate Information2) Build and Establish Your Reputation3) Increase your Connected Circle of Influence4) Demonstrate your Value to others5) Find and Be Found Why Does It Work?
  5. 5. JOB LEAD DEVELOPMENT PROCESS3 Components of Job Lead Development 1. Locate • Finding jobs that are available NOW 2. • Finding jobs that may be Cultivate available Soon • Finding jobs that are 3. Create not available unless YOU create them
  6. 6. 5 ACTIVITIES TO FACILITATE JOB LEADS 1. Locate • 1. Advertised Postings Now • 2. Recruiter Connections2. Cultivate • 3. Networking (including social) Soon • 4 Personally Developed Jobs You 3. Create • 5. Self-Employment Developed Jobs
  7. 7. COMMON TIME ALLOTMENT Estimated % of Job Seekers Time and Activities % of Jobs Available Using Each Method Locate 75% 100 Cultivate 25 80 60 Create Jobs 40 70 45 Available 30 20 20 10 Job Seekers 0 time Job Job Job Not Available Available Available Soon
  8. 8. LINKEDIN SAVES TIME • Find Openings, but also find People, Now Locate Organizations and Information • Relationships with People, Organizations, Cultivate Professional communities Soon • Opportunities based on Create You research and connections The Job You Want
  9. 9. RE-DISTRIBUTE YOUR TIME % of Job Seekers Time and Activities 100 Cultivate 80 Create Locate 45 60 Jobs 30 Available 40 25 45 Job Seekers 20 25 30 0 time Job Job Job Not Available Available Available SoonLinkedIn enables this time Distribution
  10. 10. THE RECRUITERS VIEWPresented by John Rose CPCProfessional Recruiter | RecruiterLeader | Social Media Recruiter |John Rose CPC | LinkedIn Specialist
  11. 11. Finding the Needle in a Haystack
  12. 12. Now Imagine looking through these 36 Haystacks?
  13. 13. Several Tools Used to Find ‘The Needle’
  14. 14. Sections Used in Advanced SearchKeywords Section: 5 words and/or variations (Maximun 500)Company Section: Target and CompetitorsTitle Section: Use variations of similar titles
  15. 15. Sections Recruiters Seach & Review
  16. 16. Sections Recruiters Seach & Review (Cont’d)
  17. 17. Sections Recruiters Seach & Review (Cont’d)
  18. 18. Reverse SearchingFinding the name of a ‘LinkedIn Member’ at a Company
  19. 19. Reverse Searching
  20. 20. Reverse Searching (cont’d)
  21. 21. Most Overlooked Section - Settings
  22. 22. Social Networking With LinkedIn
  23. 23. LINKEDIN PROFILE IN 3 DIMENSIONSMaximize Your LinkedIn Profile For 3 Purposes Be In searches by recruiters or potential Findable employers Locate Be Backup your claims with consistency, Reliable focus and accuracy when people check you out Cultivate Be Sell your value well when people find Impressiv you or you find them e Create
  24. 24. BUILDING YOUR 3 DIMENSIONS Be Be Be Findable Reliable ImpressiveKeywords, Consistent with Resume, Well craftedJob Title, other Social profile,Location, network descriptions,Education, profiles, recommendations,# of Industry/Job publications, blogsConnections Needs ... In Groups  Comments  Activity Stream
  25. 25. LINKEDIN BASICSUnderstand your Goals and Targets Complete a Profile  Add Content Add a Photo  Join Groups Keywords & Skills  Make Connections Get Recommendations  Say and Do things and Endorsements
  26. 26. LINKEDIN ADVANCED INGREDIENTS1) Identity – Defining your Niche and Brand2) Credibility - Establish Roles, Trust and Expertise3) Connectivity – Building Effective Relationships1) Identity – Defining your Niche and Brand Career Focus, Purpose  Personality, Style Value, Quality, Skills, Abilities, Knowledge
  27. 27. Your Identity = Your BrandA representation of who you are, what you can and what you want to doShowcased in your Images  Profile  Header Descriptions  Key Words Statements Affiliations  Activities ARTICULATE Your FOCUS and Value
  28. 28. Your Brand is Conceptual Facilitating Insights to Promote Positive Change Infused intoWho are you? YourWhat can you offer? descriptionsWhat do you do? What you say What you do
  29. 29. HeaderLocationJob Titles
  30. 30. BRANDED IDENTITY LETS YOUPurposely For a Target Job Industry Position Your Strengths, Skills Project Unique Contributions Client Employer Statements of Positioning and Targeting Enables Social Recruitment
  31. 31. LINKEDIN ADVANCED INGREDIENTS2) Credibility - Establish Roles, Trust and Expertise Content Producer  Content Curator  Content Facilitator Community Leader  Thought Leader  Connector3) Connectivity – Building Effective Relationships Identifying people, groups, communities Moving people from no ties, to weak ties to strong ties
  32. 32. Active Networking with LinkedIn
  33. 33. Linkedin-Build Your Network Share Information Share Ideas Join Group Discussions Engage People Connect People Be Generous How do you do all of this well?
  34. 34. Active and Engaged Approach Information People Sourcing Tool Sourcing Tool Breadth of Depth ofContent and Content andRelationships Relationships Goal of the LinkedIn To Facilitate Network Growth and Engagement To Discover or Create Job Opportunities
  35. 35. Connectivity - Invite Connection Be Authentic in the connection Review: their profile, activity, Groups Say Something Specific
  36. 36. Find Professional Groups1) Check out your Network Connection’s Groups2) Search for Groups3) Check them Out
  37. 37. Support your Connections Start a Conversation
  38. 38. Engage with People
  39. 39. Facilitate Connections
  40. 40. Showcase and Facilitate Knowledge
  41. 41. Build Engagement
  42. 42. Final Tips to Get Started Relationship Building to Facilitate Opportunities1) Share Information2) Offer your Ideas/Advice3) Comment on Ideas/Information4) Start Discussions Be Thoughtful5) Answer/Post Questions Be Active6) Connect People to Other People Be Bold Be Patient
  43. 43. MAXIMIZE LINKEDIN TO D AY Thank You For Your Attention Twitter @careerchatter ca.linkedin.com/in/taraorchard www.facebook.com/taraorchard.careersTara Orchard from Career-Coach Canada

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