4. You’ve been invited to …
• Worlds largest networking event
• All your customers and key prospects
will be there to talk, share ideas,
collaborate on projects
• You have an opportunity to add real
value to the event
Would you go?
And keep going?
13. 3 key things to ask yourself…
1. How many connections do I
have?
2. How many recommendations
do I have?
3. What is your summary
statement?
‘These 3 front page stat’s
pretty much determine your
LinkedIn prowess and
prospect.’
Gitomer
14. What do I want to say?
1. Who’s your audience?
2. What problems/pains do
you solve for your
audience?
3. How can you convince
me you deliver great
results/earned the right?
The answers above drive your content strategy
16. The biggest problem with
on-line networking
‘I’ve put some time and
effort into it but I’m not
getting much out of it!’
2 issues;
1. You don’t have a goal or strategy
2. Not sure who are the people in best
position to help me reach that goal
17. Fundamentals of networking
What’s your networking attitude?
‘Sharing information in
a reactive and proactive
way without expecting
anything immediately in
return.’
19. Building your connections
• 1st - Your connections
• 2nd - Connections of your connections
• 3rd - Connections of the connections of your connections.
22. Your Public Profile Fundamentals
Optimising your
profile
Make sure your profile
is set to full view
Headline should be catchy
and be key-word rich
23. Your Public Profile Fundamentals
Optimising your
profile
Make sure your profile
is set to full view
Headline should be catchy
and be key-word rich
Include everything you
do, including past
companies
Give your profile a
custom URL (your name)
Link to your web site and
blog for enhanced SEO
3 quality back-links
Include the link to your profile on your
email signature
24. Your Public Profile
Load your
current and
past work
history with
terms you
want to be
found for
25. Your Public Profile
Load your
current and
past work
history with
terms you
want to be
found for
26. Your Public Profile
Load your
current and
past work
history with
terms you
want to be
found for
27. Tips for building your network
• Check everyday to see who’s looked at your profile
via the ‘Who’s viewed your profile? and ‘People
you may know’ features.
28. Tips for building your network
• Check everyday to see who’s looked at your profile
via the ‘Who’s viewed your profile? and ‘People
you may know’ features.
29. Tips for building your network
• Check everyday to see who’s looked at your profile
via the ‘Who’s viewed your profile? and ‘People
you may know’ features.
30. Tips for building your network
• Check everyday to see who’s looked at your profile
via the ‘Who’s viewed your profile? and ‘People
you may know’ features.
• Browse through and see who you want to connect to
• Check which contacts bridge you and the potential
new connection
• You can then send them an invitation to connect or
make contact ‘I see we have a number of connections
in common…’ or you can see who would be best to
make an introduction for you.
• When someone accepts an invitation to connect go
to their profile and see who they know
33. Invitations to connect
• 1st rule of LinkedIn ALWAYS personalise an
invitation to connect. Too many invites come
through where people haven’t bothered to
change the standard message.
• If you don’t personalise the message to me it
looks like you’re just ‘trawling’ for
connections
• Would you walk up to someone at a
networking event , just give them your card,
say call me then walk off?
34. Invitations to connect: The lazy way
The default
message:
Sending this is
impersonal, it
makes it look like
you are trawling for
connections
35. Invitations to connect: The right way
A personalised
message:
Makes the recipient
feel like you value
them
36. Invitations to connect: how to deal with them
• Should I accept every invitation and how do I
decide?
In thinking about accepting ask yourself - does the
addition of this connection strengthen and add
value to my network? If yes, then accept. If no,
then reject them politely.
• How do I reject the invites I don’t want to
connect with?
Its ok to say no and is more polite than simply
ignoring them!
37. Invitations to connect cont…
Hi John,
I usually only accept invitations to connect
from people I have already done business with
or by introductions and recommendations
from others in my network. However I look
forward to reading your Tweets and getting to
know you better that way.
Kindest regards
39. Cultivating your network
Status Updates
• Aim to update every day/a few times a
week
• Comment on other member connections
status updates
• Stay business focused
• Be useful/create value
40. Status updates: be useful
To see
specific
updates
• Connections
• Profiles
• Groups
• Companies
• etc
41. Recommendations
• Accessed via a direct link on your profile and
under each of your previous roles or and in a
separate recommendations section
• Essential as they establish your credibility;
who else says so besides you?
• Great evidence of the value you create
• Excellent for improving SEO
44. Recommendations cont…
Here’s some done for
me
Keep them current
Aim for a
minimum of 10
Don’t be afraid to
ask
What’s the best way
to get a
recommendation?
45. The best way to get recommendations?
• Work hard to earn them! Deliver Value. Only
ask if you think you have earned one.
• People will ask them from you. The best test
here is would you give them a reference
offline for a job? Or for a tender?
• If someone does recommend you, you can
reciprocate, but wait until the next day or so.
• Don’t be afraid to turn down a request, but do
it kindly.
57. Advanced Search
One of the most exciting aspects on LinkedIn
Allows you search LinkedIn for anyone on
many criteria
What’s your definition of a high-quality lead?
• Who are the Key Decision Makers and buyers in
the companies you sell to?
• What’s their job title?
• What’s their seniority level?
• How big is the company?
• Are they in specific industries?
77. LinkedIn Media
Write down titles of 5 things that
you could write about that
demonstrates your personal
level of knowledge or expertise
and adds value to…
Clients or potential clients
78. LinkedIn Projects
Use the ‘Projects’
section to promote
events, white papers,
free downloads or to
showcase products
you are currently
promoting
Click the link
80. LinkedIn Projects
Use the ‘Projects’
section to promote
events, white papers,
free downloads or to
showcase products
you are currently
promoting
Click the link
87. The 15 imperatives of LinkedIn
• Build a complete profile
• Update and engage frequently with
your connections
• Recommend others
• Solve other peoples problems
• Join and participate in groups
88. The 15 imperatives of LinkedIn
• Start your own group
• Search companies and harvest new
leads
• Respond to everyone who
communicates with you
• Set up the slide-share, youtube and
project functions to add value
• Change your status regularly
89. The 15 imperatives of LinkedIn
• Put video on your profile
• Promote your blog
• Add the projects application to
showcase your work
• Integrate twitter
• Leverage LinkedIn's search power
90.
91. Contact me at
Performance Development Group
www.performancedg.com
0113 2288808
michael@performancedg.com
@LinkedIn.com/in/michaelbarkerpdg
@Twitter.com/pdgtips
@pdgclips
@ PDG-Performance-Development-Group
