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5 Tips for Managing an Engaged Community

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More than two millions groups exist on LinkedIn, run entirely by our members. By building and engaging in groups, marketers can build relationships within a lively community, and encourage brand advocates. But how do you keep this community happy and engaged? See this slideshow to find out. Visit marketing.linkedin.com to learn more.

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5 Tips for Managing an Engaged Community

  1. 1. 5 Tips for Managing an EngagedCommunity Marketing Solutions©2013 LinkedIn Corporation. All Rights Reserved.
  2. 2. 1 Empower members. 2 Keep it relevant. 3 Have a plan, but be prepared to abandon it. 4 Bring in experts. 5 Highlight group activity.©2013 LinkedIn Corporation. All Rights Reserved.
  3. 3. 1 Empower members. Why? Appreciated, empowered members feel like they belong – and are more likely to remain active and contribute great content. How? Thank first-time contributors and send personal notes to those who post interesting topics.Image Credit: “Thank You, Small Business” by Dave Kerpen, LinkedInInfluencer©2013 LinkedIn Corporation. All Rights Reserved.
  4. 4. 2 Keep it relevant. R Why? Members who are interested in the R content are more likely to participate in conversations and invite their colleagues to join in. R How? R Moderate and approve only the best comments and discussions. If there are R too many, focus on the most interesting ones and deal with the rest later.©2013 LinkedIn Corporation. All Rights Reserved.
  5. 5. 3 Have a plan, but be prepared to abandon it. Why? Members want to talk about different topics at different times. How? Know the topics important to your audience, but be flexible about when you bring them up.Image Credit: Scott Nelson CC BY-SA 2012©2013 LinkedIn Corporation. All Rights Reserved.
  6. 6. 4 Bring in experts. Why? Experts get a captive audience and members get direct access to professional advice.How?Invite journalists andindustry experts toshare their articles andinsights with the group. ©2013 LinkedIn Corporation. All Rights Reserved.
  7. 7. 5 Highlight group activity.Why?Recognizing valuablecontributionsencourages more ofthe same. How? Recap popular discussions and recognize influential members in regular group emails.©2013 LinkedIn Corporation. All Rights Reserved.
  8. 8. Join these groups to experience an engaged community firsthand: Connect: Professional Womens Network Succeed: Small Business Network Jet: The Business Traveler Network Learn more at: marketing.linkedin.com©2013 LinkedIn Corporation. All Rights Reserved.

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