6. • Linkedin is an interactive database of business people
– Find and reach cold prospects
– Nurture warm prospects
– Support existing customers
• It’s a great source of information
• It’s Free
7. The strategy
• Create a profile that engages your audience and sells you
• Build connections with your target audience
• Build your reputation by posting great content and comments
• Reach out to your target audience
8. The Basic Concept
The rest
Prospects
Updates Other
Your activity
Groups websites
creates great
Answers
content
customers
Your site /
Suspects Your profile blog
and activity
drives action Other
contact
routes
13. How connections work
Can ask to connect
directly 3rd
2nd
1st Connect indirectly
YOU
Your activity is Out of
seen by them network
14. Building connections
• Have a connection ‘strategy’
– Aim for your target audience
– Past colleagues, customers, possible introducers are good
– Competitors?
– Met or not?
• Encourage connections from people you meet or market to
– Use profile badge on website
– In email signatures
• Do not use the Linkedin generic connection message. Give them a
reason to connect
– Be truthful how you know the person.
20. Monitoring effectiveness
• Connections made to target audience
• Views of your profile – monitor the numbers (and people)
• Responses to direct messages
• New leads
• Current customers mentioning they have seen you.
21. Key points
Profile aimed at target audience
Focus connections on them
Create it, find it, share it
22. Training Courses
• Next one on 26th April - In Portishead
• 3 hour course including unlimited support afterwards
• Introduction and Advanced course
• £99 per person
• Can do bespoke ones for companies
