The document outlines the student recruitment process for nursing schools, emphasizing the importance of attracting and retaining prospective students through various strategies, including online marketing and community partnerships. It details the content required in school brochures, effective communication methods, and the significance of financial assistance for minority students. Additionally, it provides current updates on B.Sc nursing admissions, including eligibility criteria, entrance exams, and application deadlines.

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6. STUDENT
RECRUITMENT
PROCESS
Presented by
Deepika. R
M.SC(N) I year
College of nursing
Madras medical college.
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8. NURSING
STUDENT
RECRUITMENT
It is a continuous
process which is
carried out either at
state district
institution level for
individual school of
nursing.
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9. GENERALRECRUITMENT FORNURSING
 The fact that a person decides to apply to a
particular school of nursing shows that she
must first become interested in nursing as a
career.
 At this stage she will have been influenced by
her parents, teachers, or friends, by her
personal experience of nursing care and by the
image he has built up.
 The way to attract suitable persons to the
profession
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10. Cont…..
 Some of the ways by which this can be done are
through
 talks and plays on the radio, TV, Internet, films on
nursing
 by making available in public, school and club
libraries, biographies on nursing subject,
 by publishing articles in dailies, journals which
reach a wide public and in journals and dailles
brought out by particular agencies and on
particular disciplines and
 by publication and wide distribution of
pamphlets. Such pamphlets should be about
contain information about different
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11. RECRUITMENTFORINDIVIDUALSCHOOLSOFNURSING
After a student chooses nursing as a career,
The next decision to be made is where to go for the necessary
preparation and
this is where individual school will reap the benefit of having an
active recruitment programe .
here again, those who will influence the candidate are her parents,
teachers, school counsellors and friends,
They in turn will be influenced by the reputation of the hospitals ,
general welfare of the society
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12. Cont…..
 Displaying suitable posters in schools, hospitals and at other appropriate
places.
 Publishing articles, notices, reports and pictures of school activities in the
local press.
 Publishing brochure of a school of nursing.
 The brochure (prospectus, calendar or catalogue) of the school of nursing
should answer many of the questions of prospective candidates at the time
of choosing the school and after they are admitted to it.
 It should also serve as a source of reference for any person including school
and hospital staff, requiring general information about the school.
 It must be accurate, informative, easily understandable and attractively
presented.
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13. THE CONTENTS SHOULD INCLUDE:
I. A brief history of the school when it was
started. how it developed and the present
enrolment.
II. Its philosophy and objectives
III. A staff list including teaching facilities, external
lecturers and non teaching staff who participate
in programme.
IV. A brief description of the courseThe facilities in
the school, hospital and community which are
utilized in implementing the course (this ma
include photographs).
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14. Cont,,,,
I. Hostel and recreational facilities
(may include photographs).
II. Requirements for admission,
promotion and examinations,
III. Details of how and where to
apply for admission.
IV. The month when students are
admitted
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15. LET’S LOOK AT
VARIOUS
STUDENT
RECRUITMENT
STRATEGIES
THAT CAN
Attract interested
students to the top of
your prospect funnel,
Guide them to the middle
and,
Compel them to move on
to the bottom and enroll.
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17. TOP OF THE
FUNNEL
STUDENT
RECRUITMENT
STRATEGIES:
ATTRACT
STUDENTS TO
COLLEGE
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18. 1. OPTIMIZE CONTENT FOR ONLINE ATTENTION
student recruitment strategies must focus
on optimizing online content to ensure you
appear on their search results and compel
them to open your pages.
Use accurate targeting for the audience:
Facebook,
Instagram, and
Twitter ads should appear on feeds of
people looking for courses, in your country
and in locations that are allowed to travel in
your country.
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19. 2. USE CREATIVE ONLINE MARKETING STRATEGIES
Use a unique, memorable
hashtag
Always add a link to your
website/landing page in
your posts
Make your campaign fun
and attractive
Create different content for
different social media sites
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20. 3. LEAD WITH USABILITY, SIMPLICITY, AND
TRANSPARENCY
Why should one choose your
university? (Usability)
How do you convey this to TOFU
prospects? (Simplicity)
What are the realistic prospects for
a student before and after
graduation? (Transparency)
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21. 4. PARTNER WITH HIGH SCHOOLS AND
COMMUNITIES WHERE YOU’LL MEET PROSPECTS
Student recruitment strategies
for college and university must
focus on partnering with
schools, churches, local
businesses,
And other communities to form
bonds with prospective students
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22. 5. SET STRATEGIES TO TARGET AND RECRUIT
MINORITY STUDENTS
Provide special financial assistance to
minority students from low-income groups
Make necessary changes in administration,
student recruitment policies, and mentoring
programs to encourage admissions for
minority students.
For example, you could actively reach out to
minority schools and communities
to recruit students to your college.
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23. 6. TELL YOUR CAMPUS STORY
Universities consider the campus story
to be one of the most important
student recruitment strategies.
Highlight the conflicts and then the
resolution.
Talk to board members, the principal
and professors to get their insights for
your story. Since everybody plays a
different role, you may get different
angles from them all.
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24. 7. PUBLISH STUDENT-GENERATED CONTENT
Content generated from your
students or alumni can have a
favorable impact on your
prospective students’ decision-
making process.
Student-generated content is
authentic, which is one of the
best forms of content to attract
your prospects.
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25. MIDDLE OF THE FUNNEL: ENGAGE IN PROMISING
PROSPECTS, 8. Set up communication channels
that the students are most comfortable with
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First Skill
Second Skill
Third Skill Conclusion
Provide them with communication
options when signing up.
Use peer-to-peer texting, phone calls,
conversational emails or chatbots to talk
about their desired course in more detail

26. 9. PERSONALIZE DATA TO SHOW THEM YOU
CARE
Focus specific courses, extra-
curricular activities, scholarships, and
events.
Coordinate data between different
communication channels to give a
comfortable, intelligent experience
to prospects
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27. 10. SET PRIORITIES– AND MORE IMPORTANTLY,
“POSTERIORITIES”
Set definite guidelines to categorize students
as priorities and posteriorities .
More resources go to the first priority and
least to the last posteriority.
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28. 11. OFFER VALUABLE RESOURCES THAT HELP THEM
WITH THE ADMISSION PROCESS
Manage all resources in a single
repository so students can pick from
what is most helpful to them.
Update your resources from time-to-
time and keep up with the trends and
developments.
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29. BOTTOM OF THE
FUNNEL:
Student
recruitment
strategies to inspire
prospects to secure
admission
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First Skill Second Skill
Third Skill
Conclusion

30. 12. DISCUSS
FINANCES
Discuss
scholarships,
Financialaid
prospects,and
Eligibility.
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First Skill Second Skill Third Skill
Conclusion

31. 13. LEVERAGE YOUR
ALUMNI NETWORK
AND FACULTY TO
HELP PROSPECTS
WHERE THEY NEED IT
Allows peer-to-peer sharing of
information.
Establishes trust.
to give motivational talks/discuss
career prospects.
to prepare candidates in the final
stages of nurturing.
Get faculty and alumni from
particular departments to conduct
online introductory sessions.
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32. 14.RETOUCH
BASE WITH
PROSPECTS
WHO HAVE
TRICKLED OUT.
Call students whose reason for
dropping off is apparent
Send texts and emails with surveys
if you’re not sure why they
dropped off.
For colleges and universities,
retaining current students is just as
important as securing new
admissions.
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33. 15 . Set up
effective and
approachable
communicatio
n mediums
Communication is the backbone of a
recruitment strategy.
The right message at the right time
to the right target creates a huge
impact on your results.
A sophisticated communication
strategy always accommodates (or
prioritizes) channels that work well
with and are preferred by the target
audience.
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34. CURRENT
UPDATES
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35. CURRENT
UPDATESFOR
NURSING
RECRUITMEN
T PROCESS
 BACHELOR OF SCIENCE [B.SC] (NURSING) - LATEST
NOTIFICATIONS:
 02 February, 2023 : NEET Previous Year Question
Papers with Solutions, Download PDFs Here
 01 February, 2023 : WBUHS M.Sc & PB B.Sc Nursing
Admission 2023 Open: Last Date to Apply is February
18
 BSc Nursing is a four-year undergraduate course
with a focus on skill development, training, values
and knowledge as mentioned in National Health
Policy 2002 about critical care. There are 1,00,930
BSc Nursing course seats in 1936 nursing colleges in
India. Students with science in class 12 are eligible
for BSc Nursing. There are 571 BSc Nursing seats in
AIIMS.
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36. CURRENT
UPDATES
BSc Nursing Admission 2023 is
based on a state or national-level
entrance exam.
Candidates must qualify for the
NEET exam to seek BSc Nursing
Admission in top nursing colleges
such as AIIMS.
 Several states conduct
counseling rounds after the NEET
exam to offer BSc Nursing
Admission 2023.
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37. Current
updates
BSc Nursing Admission will be based
on the NEET 2023 exam for top
government medical colleges.
NTA has released the NEET UG Exam
Date.
The NEET is scheduled to be held on
May 07, 2023, and the registrations
will begin in January 2023.
BSc Nursing Admission in AIIMS is
done based on AIIMS Paramedical
Counselling.
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38. College Exam Accepted Application Status
AIIMS New Delhi AIIMS Nursing Entrance Exam April 2023
PGIMER Chandigarh NEET UG June 2023
CMC Vellore NEET UG May 2023
NIMHANS Bangalore NEET UG June 2023
SGPGIMS Lucknow NEET UG March 2023
Banaras Hindu University,
Varanasi
NEET UG September 2023
Amrita Institute of Medical
Sciences & Research, Kerala
NEET UG July 2023
JIPMER Puducherry NEET UG December 30 – January 20, 2023
Kasturba Medical College,
Manipal
NEET UG To be announced PAGE 38
Top BSc Nursing Colleges: Application Deadline

39. Current
updatesin
tamilnadu
TAMIL NADU BSC NURSING ADMISSION
NOTIFICATION is expected to be out in august
2023.
The health and family welfare department,
tamilnadu is the conducting body
To conduct the admission process for the tamil
nadu bsc nursing admission.
The admission is merit-based and after the
release of the merit list, the counseling process
will be held.
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